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All Journal Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) International Journal of Economics (IJEC) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Digital Business Progress Economic Development Progress
Sitindaon, Nikson
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Journal : economic development progress

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DAMPAK RELATIONSHIP MARKETING DAN STORE ATMOSPHERE MELALUI KEPUASAAN PELANGGAN TERHADAP LOYALITAS Ilma Liana; Sitindaon, Nikson; Damanik, Sri Winda Hardiyanti
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.11

Abstract

The research objective is to see and analyze the impact of relationship marketing and store atmosphere on customer loyalty by using satisfaction as an intervention variable. This type of research is quantitative. The sample in this study were 92 respondents and the sampling technique used was purpositive. Data collection was carried out by distributing questionnaires to respondents who visited more than once using a Likert scale. Using the SPSS 25.00 tool, the t-test and path analysis yielded the following results. Relationship marketing and Store Atmosphare have an influence on customer loyalty variables. where tcount > ttable. Relationship marketing and store atmosphere affect the satisfaction variable, tcount > ttable. Customer satisfaction has no effect on customer loyalty variables. Meanwhile, customer satisfaction cannot mediate relationship marketing and store atmosphere on customer loyalty.
Penerapan Kebijakan Green Industry Terhadap Sustainable Development Dengan Green Innovation sebagai Variabel Mediasi pada PT Samator Gas Industri Tebing Tinggi Sitindaon, Nikson
Economic Development Progress Vol. 3 No. 1 (2024): Economic Development Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v3i1.168

Abstract

This research is about the Implementation of Green Industrial Policy on Sustainable Development with Green Innovation as a Mediating Variable at PT Samator Gas Industri Tebing Tinggi. In this research, the approach used by researchers is a quantitative approach. Quantitative research is systematic scientific research into parts and phenomena as well as the relationships between parts of phenomena. Data analysis techniques are used to answer problems or test hypotheses that have been formulated. Data management in this research will use smartPLS software. The first hypothesis is accepted that Green Industry (X) influences Green Innovation (Z). The second hypothesis is accepted that Green Innovation (Z) influences Sustainable Development (Y). The third hypothesis is accepted that Green Industry (X) has a significant effect on Sustainable Development (Y) through Green Innovation (Z) as an intervening variable.
Co-Authors Damanik, Sri Winda Hardiyanti Fuadi Fuadi Handayani Harahap, Hastuti Ilma Liana Khairawati Khairawati, Khairawati Rudy Sentosa Rajagukguk, Frederick Suwadi Suwadi Welly Arifin, Indra Zurlaini Damanik, Ayu