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All Journal Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Green Inflation: International Journal of Management And Strategic Business Leadership
Cahyana Cahyana
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Social Sciences

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The Effect of Product Differentiation and Positioning on Purchasing Decisions for Honda Vario 160 Motorbikes in North Cikarang Ririn Uke Saraswati; Sarmin Sarmin; Cahyana Cahyana
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 1 No. 4 (2024): November : Green Inflation: International Journal of Management and Strategic B
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v1i4.94

Abstract

Purchasing decisions are the stage where consumers make purchases after considering various alternatives. This study aims to determine the effect of product differentiation (X1) and positioning (X2) on purchasing decisions (Y) Honda Vario 160 motorbikes in North Cikarang District. Quantitative research method with an associative approach. The number of samples in this study were 97 using Cocran's formula and the sampling technique used was Non Probability sampling, namely Incidental Sampling. Data collection techniques using questionnaires. The data analysis technique uses multiple linear regression analysis with the help of SPSS Version 25. The results of the multiple linear regression equation are Y = 26.569 + 0.218 X1 + 0.382 X2 + e. The results of testing the differentiation variable parcially. The results of testing the differentiation variable partially affect the purchase decision Positioning partially affects the decision Simultaneous testing of the F value count 57.994> F table 3.09 with a significance of 0.00 <0.05 means that the independent variables of differentiation and positioning simultaneously have a significant effect on the purchasing decision variable. The coefficient of determination shows that the two variables contribute 55.8% to purchasing decisions, while the remaining 44.2% of other variables not examined in this study.
Strategi Manajemen Keuangan Untuk Pelajar di Era Gen Z Bagi Siswa Smk Islam Darurrohman Euis Ratnasari; Suripto Muh Zulkifli; Rinaldi Sri Herlambang; Adi Suprayoga; Andri Irawan; Cahyana Cahyana; Rizqi Ikhwanudin Rofif; Nofa Nugraha
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 3 (2024): Juni : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i3.550

Abstract

Generation Z refers to the demographic group consisting of individuals born between the mid-1990s to the mid-2010s. This generation is also known as "Gen Z" or "iGen," and they are a group that is growing rapidly in an era of technology and information that continues to develop rapidly. As the first generation to grow up with the internet, social media and mobile technology, Generation Z is considered the most digitally connected group. They are growing up in an era where access to information is easier than ever. Generation Z is also often considered an intelligent, adaptive and collaborative group. They have become a significant marketing target due to their outsized influence on consumer trends and preferences. In addition, Generation Z is faced with various challenges, including preparing themselves for a dynamic job market, facing social and mental pressures, and being responsible for the impact of technology on daily life. Darurrohman Islamic Vocational School is an educational institution that has long been committed to providing high quality education with an Islamic approach to its students. With a strong vision and mission, this school not only focuses on academic aspects, but also pays special attention to the development of students' character and practical skills. The number of participants who took part in this seminar was 69 people. One of the aspects that is really paid attention to at Darurrohman Islamic Vocational School is awareness of financial management in the Gen Z era which is carried out for Darurrohman Islamic Vocational School students as a collaboration between lecturers and students of STIE Ekadharma Indonesia.
Co-Authors Adi Suprayoga Andri Irawan Euis Ratnasari Nofa Nugraha Rinaldi Sri Herlambang Ririn Uke Saraswati Rizqi Ikhwanudin Rofif Sarmin Sarmin Suripto Muh Zulkifli