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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Manajemen Kewirausahaan dan Teknologi
Nia Rahmadhani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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The Influence of Lifestyle and Product Features on Purchase Decisions for iPhone Products: (Study at State Polytechnic of Bengkalis) Nia Rahmadhani; Nageeta Tara Rosa
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.306

Abstract

This study aims to determine how much influence lifestyle and product features have on purchasing decisions on iPhone products at State Polytechnic of Bengkalis. This research uses quantitative methods using nonprobability purposive sampling. The sample size consisted of 100 respondents, and data processing using IBM SPSS version 26 with multiple linear regression analysis, including validity test, reliability test, T test, F test, and coefficient of determination (R2). The results of this study indicate that: (1) There is a positive and significant influence between lifestyle on purchasing decisions for iPhone products ( study at State Polytechnic of Bengkalis) with a T value of 3,807 with a significance of 0.000. (2) There is a positive and significant influence between product features on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) with a value of 8,096 with a significance of 0.000. The coefficient of determination on the lifestyle variable on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) is 12.9% and the product feature variable on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) is 40.1%.
Peran Pemerintah dalam Menjaga Stabilitas Ekonomi Makro di Tengah Krisis Energi Ahmad Wahyudi Zein; Ayla Rizki Janira; Indah Amelia; M. Farhan Aulia Rozan; Nia Rahmadhani
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8264

Abstract

This study focuses on the global energy crisis, which has exerted significant pressure on the Indonesian economy in recent years. Rising energy prices have directly contributed to higher inflation, increased production costs, and growing fiscal burdens for the government. Under these conditions, the government plays a crucial role in maintaining macroeconomic stability to prevent energy-related shocks from escalating into a broader economic crisis. This study aims to analyze the role of government policies in sustaining macroeconomic stability amid the energy crisis. A qualitative approach is employed through a literature review of relevant scholarly sources. The findings indicate that fiscal, monetary, and energy policies complement each other in mitigating the impacts of the crisis. However, their effectiveness largely depends on policy consistency and the government’s capacity to maintain long-term fiscal balance.
Co-Authors Ahmad Wahyudi Zein Ayla Rizki Janira Indah Amelia M. Farhan Aulia Rozan Rosa, Nageeta Tara