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All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
M. Farhan Aulia Rozan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK UMKM AYAM PENYET RHERE Zainarti Zainarti; Muhammad Alfin; Mhd. Dzikry Falah Erlangga; M. Farhan Aulia Rozan
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7973

Abstract

Consumer satisfaction is an important factor in ensuring the sustainability of small culinary businesses amid increasing competition. This study aims to analyze consumer satisfaction with the products of the UMKM Ayam Penyet Rhere, which offers smashed fried chicken as its main menu. The research employed a descriptive field research method. Data were collected through observation, interviews, and questionnaires distributed to consumers. The analysis focused on several aspects of satisfaction, including product quality, price, service, and consumer convenience. The results indicate that consumers are generally satisfied with the products offered, particularly in terms of taste quality and portion size relative to price. Friendly service and relatively fast serving time also contribute positively to consumer satisfaction. However, several aspects still require improvement, especially consistency of taste and supporting facilities. The findings are expected to serve as evaluation material for improving product quality and service to enhance competitiveness and customer loyalty.
Peran Pemerintah dalam Menjaga Stabilitas Ekonomi Makro di Tengah Krisis Energi Ahmad Wahyudi Zein; Ayla Rizki Janira; Indah Amelia; M. Farhan Aulia Rozan; Nia Rahmadhani
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8264

Abstract

This study focuses on the global energy crisis, which has exerted significant pressure on the Indonesian economy in recent years. Rising energy prices have directly contributed to higher inflation, increased production costs, and growing fiscal burdens for the government. Under these conditions, the government plays a crucial role in maintaining macroeconomic stability to prevent energy-related shocks from escalating into a broader economic crisis. This study aims to analyze the role of government policies in sustaining macroeconomic stability amid the energy crisis. A qualitative approach is employed through a literature review of relevant scholarly sources. The findings indicate that fiscal, monetary, and energy policies complement each other in mitigating the impacts of the crisis. However, their effectiveness largely depends on policy consistency and the government’s capacity to maintain long-term fiscal balance.
Co-Authors Ahmad Wahyudi Zein Ayla Rizki Janira Indah Amelia Mhd. Dzikry Falah Erlangga Muhammad Alfin Nia Rahmadhani zainarti zainarti