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All Journal Jurnal Inovasi Bisnis (Inovbiz) Journal of Leadership in Organizations Jurnal Manajemen, Bisnis dan Kewirausahaan Proceeding Applied Business and Engineering Conference Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Administrasi Profesional Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Pemimpin Bisnis Inovatif Jurnal Manajemen Kewirausahaan dan Teknologi TANJAK : Jurnal Pengabdian Kepada Masyarakat
Rosa, Nageeta Tara
Politeknik Negeri Bengkalis
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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THE INFLUENCE OF SPIRITUAL LEADERSHIP ON AFFECTIVE COMMITMENT THROUGH CALLING AND MEMBERSHIP (A STUDY AT ZAINAB MOTHER AND CHILD HOSPITAL IN PEKANBARU) Nageeta Tara Rosa; Djamaludin Ancok
Journal of Leadership in Organizations Vol 2, No 1 (2020): Journal of Leadership in Organizations
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.856 KB) | DOI: 10.22146/jlo.53849

Abstract

This current research examines the influence of spiritual leadership in affective commitment through calling and membership. This research uses a sample of 110 employees either interact or experience direct policies toward the leader with a minimum of 2 years working period at Zainab Mother and Child Hospital in Pekanbaru, Riau Province. Simple and Multiple Linear Regression is used in this study to measure the contribution toward the dependent variable by using the IBM SPSS version 20. The analysis then shows the results that spiritual leadership has a significant effect on calling and membership. Calling significantly influences affective commitment, and it is similar to membership, which has significant value relates to affective commitment. Recommendations for leaders, employees, and future research are discussed.
A COMPARATIVE STUDY THE EFFECTIVENEESS OF SHOPEE AND TOKOPEDIA INSTAGRAM SOCIAL MEDIA BY USING THE EPIC MODEL (A CASE STUDY AT THE COLLEGE STUDENT IN BENGKALIS) Citra Ashira Forkan; Mohammad Alkadri Perdana; Nageeta Tara Rosa
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 2 (2022): Edisi Desember 2022
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.901 KB) | DOI: 10.35314/inovbizmik.v2i2.2809

Abstract

An advertisement can be said to be effective if the objectives of the advertisement can be achieved or not. The purpose of this study was to determine the difference between the effectiveness of Instagram ads on Shopee and the effectiveness of Instagram ads on Tokopedia. The type of research used in this study is a quantitative method with questionnaire data collection techniques. The research was conducted on Bengkalis district students which included State Polytechnic of Bengkalis, STAIN, and STIE who were still active in the 2020/2021 academic year as many as 100 respondents. The variables studied to measure effectiveness were empathy, persuasion, impact, communication including testing the validity and reliability test instruments and the EPIC scale as a measurement scale. The research method used is survey research with data description analysis to test differences in the effectiveness of Instagram ads. By calculating the EPICrate of respondents' opinions on statements that measure each dimension, we get a value of 3.9 for Shopee's EPICrate and 3.5 for Tokopedia. Based on these calculations, it shows that the effectiveness of Shopee's Instagram ads has a higher level of effective scale than Tokopedia's E-Commerce. Thus, Shopee Instagram ads are more effective in attracting consumers than Tokopedia Instagram ads.
A Study of Relationship between Spiritual Leadership and Affective Commitment in Healthcare Industry Nageeta Tara Rosa; Muhammad Arif; Adrian Irnanda Pratama
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3206

Abstract

This current research examines the influence of spiritual leadership in affective commitment through calling and membership. This research uses a sample of 110 employees either interact or experience direct policies toward the leader with a minimum of 2 years working period at Zainab Mother and Child Hospital in Pekanbaru, Riau Province. Simple Linear Regression is used in this study to measure the contribution toward the dependent variable by using the IBM SPSS version 20. The analysis then shows the results that calling and membership derived from the concept of spiritual leadership have a significant effect on affective commitment. Calling significantly influences affective commitment, and it is similar to membership, which has significant value relates to affective commitment. Recommendations for leaders, employees, and future research are discussed. 
A Study of Relationship between Spiritual Leadership and Affective Commitment in Healthcare Industry Nageeta Tara Rosa; Muhammad Arif; Adrian Irnanda Pratama
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3206

Abstract

This current research examines the influence of spiritual leadership in affective commitment through calling and membership. This research uses a sample of 110 employees either interact or experience direct policies toward the leader with a minimum of 2 years working period at Zainab Mother and Child Hospital in Pekanbaru, Riau Province. Simple Linear Regression is used in this study to measure the contribution toward the dependent variable by using the IBM SPSS version 20. The analysis then shows the results that calling and membership derived from the concept of spiritual leadership have a significant effect on affective commitment. Calling significantly influences affective commitment, and it is similar to membership, which has significant value relates to affective commitment. Recommendations for leaders, employees, and future research are discussed. 
The Influence of Customer Relationship Management (CRM) and Service Quality on Customer Satisfaction at the Bengkalis Chamber of Commerce and Industry Jannah, Raudahthul; Rosa, Nageeta Tara
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 4, No 1 (2024): June 2024 Edition
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v4i1.4062

Abstract

This study aimed to determine the effect of Customer Relationship Management (CRM) and Service Quality on Customer Satisfaction at the Bengkalis Chamber of Commerce and Industry. The data type of this research is quantitative. The sample in this study was 100 respondents, data processing using SPSS 27. using the F test, t test and R Square. Analysis method the analysis method used is multiple regression analysis. The results of this study indicate that: (1) The effect of CRM on customer satisfaction has positive and significant impact on customer satisfaction. (2) the effect of service quality on customer satisfaction positive and significant impact on customer satisfaction, and (3) the effect of Customer Relationship Management (CRM) and Service Quality has positive and significant impact on customer satisfaction. The conclusion is that Customer Relationship Management (CRM) and Service Quality simultaneously have a positive and significant effect on customer satisfaction.
The Influence of Halal Certification of MSMEs on Purchase Decision and Customer Loyalty in Bengkalis Sari, Putri Ratna; rosa, nageeta tara
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 4, No 1 (2024): June 2024 Edition
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v4i1.4060

Abstract

This study aims to determine how much influence Halal Certification has on Purchase Decisions and Customer Loyalty in Bengkalis partially. study uses quantitative methods using probabilistic sampling technique based on the concept of random selection. The data collection technique was carried out using a questionnaire with a sample of 100 respondents, data processing using the IBM SPSS 25 application. The data analysis used is Descriptive Analysis, Classical Assumptions, Regression Analysis, T Test, and Coefficient of Determination. The results of this study indicate that: (1) There is a positive and significant influence between halal certification on purchasing decisions with a T value of 9,476 with a significance of 0,000. (2) There is a positive and significant influence between halal certification on customer loyalty with a value of is 7,752 with a significance of 0,000. The coefficient of determination on the halal certification variable on purchasing decisions is 47.8% and the halal certification variable on customer loyalty is 36.9%
The Effect of Price, Needs and Scarcity on Purchasing Decisions for 3 Kg Lpg Gas Among the People of Bengkalis Suci Anggraini; Nageeta Tara Rosa
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 4 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v2i2.709

Abstract

This study aims to analyze and see the effect of price, needs and scarcity on purchasing decisions for 3 kg LPG gas among the Bengkalis community. The research method of analysis used, namely multiple linear regression analysis with SPSS 27 tools. The sampling method in this study was non-probability sampling with purposive sampling technique. The number of samples in this study were 100 respondents. The results of this study indicate that the three variables of price, necessity and scarcity have a positive effect on purchasing decisions for 3 kg LPG gas in Bengkali both partially and together. Suggestions from this study are that the Government needs to pay attention to prices, needs and scarcity to increase people's buying intention for 3 kg LPG Gas in Bengkalis. It is better if the price of 3 kg LPG Gas needs to be adjusted to the community's income so that there is no scarcity of 3 kg LPG Gas and the community's need for 3 kg LPG Gas can be fulfilled properly and people's purchase intention will increase.
Factors That Affect Overtime Work and Employees Motivation In Restaurant Bebek Sultan Pattimura Dumai Lastari Nabila; Nageeta Tara Rosa
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 4 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i4.711

Abstract

The research was carried out at the Restaurant Bebek Sultan Patimura Dumai, this research aims to find out Factors that Affect Overtime Work and Employee Motivation, this research is a qualitative descriptive evaluation, and data collection is done through interviews and documentation, as for the population and the sample of the study were employees of Restaurant Bebek Sultan Patimura Dumai which numbered 12 people. The results of this study prove that employees work overtime and do not get bonuses, and the motivation of employees depends on each individual. The factor of overtime work greatly affects employee motivation, resulting in fatigue and potentially reducing the quality of employee work life. The imbalance between workload and rest time can physically and mentally harm employees, reducing enthusiasm and satisfaction at work. In addition, the negative impact on employees' health and physique can affect productivity and cause a decrease in morale. Therefore, Restaurants need to pay attention to employee needs between work and rest time to increase employee motivation and overall work comfort.
The Effect Of Advertising, Brand Image And Lifestyle On Purchasing Decisions For Honda Scoopy Motorcycles: (Case Study of Honda Scoopy Motor Bikers in Bengkalis) Dewi Azzira; Nageeta Tara Rosa
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 1 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i1.723

Abstract

This study aims to analyze the effect of advertising, brand image and lifestyle on purchasing decisions for Honda Scoopy motorbikes in Bengkalis. This study uses a quantitative method using a non-probability sampling method with purposive sampling. The sample in this study were 100 respondents, data processing using the IBM SPSS version 27 application with multiple linear regression analysis testing which includes validity test, reliability test, T test, F test, and coefficient of determination (R2). The results of this study indicate that: 1) Advertising has a positive and significant effect on purchasing decisions for Honda Scoopy motorbikes in Bengkalis, 2) Brand Image has a positive and significant effect on Purchasing Decisions for Honda Scoopy Motorbikes in Bengkalis, 3) Lifestyle has a positive and significant effect on the Honda Scoopy Motorcycle Purchasing Decision in Bengkalis, 3) the coefficient of determination (R2) is 0.565. This means that advertising, brand image and lifestyle affect the purchase decision of a Honda Scoopy motorcycle in Bengkalis by 56.5%, while the remaining 43.5% is influenced by other variables not examined in this study.
ANALISIS STRATEGI PEMASARAN PT. AFRA INSAN AMANAH (STUDI KASUS PADA AGEN DI JABODETABEK) Arif , Muhammad; Rosa, Nageeta Tara; Domos, Erma
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v2i1.230

Abstract

PT. Afra Insan Amanah merupakan salah satu bentuk badan usaha yang brand produk kebutuhan anak muslim, PT. Afra Insan Amanah memakai nama Afrakids dalam memasarkan produk. Afrakids dalam memberikan layanan terbaik kepada konsumen tak lepas dari bantuan agen yang berperan serta dalam merebut potensi pasar dan sekaligus sebagai mitra usaha. Tujuan penelitian ini adalah untuk mengetahui faktor eksternal dan faktor internal dalam strategi pemasaran PT. Afra Insan Amanah pada agen di jabodetabek, untuk mengetahui strategi pemasaran berdasarkan SWOT pada agen afrakids di jabodetabek.. Teknik pengambilan sampel dalam penelitian adalah non probability sampling dengan tipe purposive sampling. Sampel dalam penelitian ini adalah agen Afrakids yang berada di jabodetabek sebanyak 12 agen. Teknik pengumpulan data diperoleh dengan wawancara, obserservasi dan dokumentasi. Analisis data menggunakan analisis SWOT. Hasil dari penelitian ini adalah rumusan alternatif strategi pemasaran yang didapatkan berdasarkan faktor-faktor eksternal dan internal adalah memaksimalkan lokasi yang strategis, memperluas dan meningkatkan promosi, memperdalam jalinan dengan mitra, meningkatkan hubungan baik dengan pelanggan, mempertahankan kualitas produk. Strategi yang dapat digunakan Agen Afrakids di jabodetabek berdasarkan matriks SWOT yaitu mempertahankan dan meningkatkan kualitas produk, Memperbanyak serta memperdalam jalinan dengan reseller
Co-Authors AA Sudharmawan, AA Alfi Suhaila Amelia Amelia Antika, Rindilla Arif , Muhammad Bustami Bustami Citra Ashira Forkan Dewi Azzira Djamaludin Ancok Domos, Erma Jannah, Raudahthul Lastari Nabila Mohammad Alkadri Perdana Muhammad Arif Muhammad Arif Nia Rahmadhani Pratama, Adrian Irnanda Putri Ratna Sari, Putri Ratna Siti Maharani Suci Anggraini