Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Economic Reviews Journal Kajian Ekonomi dan Akuntansi Terapan
Salma Mayviana Zahrani
Unknown Affiliation
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengabdian Kepada Masyarakat Melalui Kuliah Kerja Nyata (KKN) di MTs Yayasan Al-Barkah – Curug Uswatun Khasanah; Myda Lanniati; Julianto; Namira Kafka Maulidya; Asri Wulan Fadillah Sari; Fatya Nisa Salsabila; Salma Mayviana Zahrani; Fitri Nurlaila; Shafira Azhar; Fatimah Azzahro
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.690

Abstract

Real Work Lectures (KKN) are community service activities that are expected to be part of empowerment and learning for students to see the true social reality of society. In this activity, students are required to interact and try to solve various problems that exist in society and look for potentials that can be explored or utilized so that it can become a sustainable activity. Real Work Lectures (KKN) are a forum for students to apply the knowledge gained from higher education in society. It is hoped that the implementation of KKN as a vehicle for community service can also develop students' practical abilities in absorbing skills that exist in society. So it is hoped that KKN will be able to help solve problems in society by optimizing existing resources. Real Work Lectures (KKN), which were born from the development process, are essentially the implementation of the national education philosophy, within the framework of the Tri Darma of Higher Education. One application of community service is manifested in Real Work Lectures (KKN) which will be held at the Mts Al-Barkah – Curug Foundation.
Pengaruh Electronic Word Of Mouth (E-Wom) dan Online Customer Experience terhadap Keputusan Pembelian Produk Skintific di Shopee Salma Mayviana Zahrani; Ambardi Ambardi
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 3 (2025): September : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i3.1550

Abstract

The growth of e-commerce in Indonesia has changed consumption patterns, especially in the online purchase of skincare products. Shopee, as the largest marketplace, has become the main platform for brands such as Skintific, which has achieved high sales. This phenomenon shows the support of online consumer reviews (Electronic Word of Mouth/E-WOM) and digital shopping experiences (Online Customer Experience/OCE). This study aims to examine the influence of E-WOM and OCE on purchasing decisions for Skintific products on Shopee. This study used a quantitative method with an associative approach. The research sample consisted of 97 respondents obtained through purposive sampling. Data analysis was performed through validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results of the study indicate that E-WOM has a positive and significant effect on purchasing decisions (calculated t = 5.209 > table t = 1.986; sig. <.001). OCE also has a positive and significant effect on purchasing decisions (t-count = 7.605 > t-table = 1.986; sig. <.001). Simultaneously, both independent variables have a significant effect on purchasing decisions (F-count = 101.366 > f-table = 3.09; sig. <.001). The coefficient of determination (R²) value of 0.683 indicates that 68.3% of the variation in purchase decisions can be explained by E-WOM and OCE, while the remaining 31.7% is influenced by other factors outside the research model. These findings confirm that consumer online reviews and positive online shopping experiences play an important role in increasing purchase decisions for Skintific products on Shopee.
Co-Authors Ambardi Ambardi Asri Wulan Fadillah Sari Caska - Fatimah Azzahro Fatya Nisa Salsabila Fitri Nurlaila JULIANTO Myda Lanniati Namira Kafka Maulidya Shafira Azhar