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All Journal Economic Reviews Journal Kajian Ekonomi dan Akuntansi Terapan
Asri Wulan Fadillah Sari
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Pengabdian Kepada Masyarakat Melalui Kuliah Kerja Nyata (KKN) di MTs Yayasan Al-Barkah – Curug Uswatun Khasanah; Myda Lanniati; Julianto; Namira Kafka Maulidya; Asri Wulan Fadillah Sari; Fatya Nisa Salsabila; Salma Mayviana Zahrani; Fitri Nurlaila; Shafira Azhar; Fatimah Azzahro
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.690

Abstract

Real Work Lectures (KKN) are community service activities that are expected to be part of empowerment and learning for students to see the true social reality of society. In this activity, students are required to interact and try to solve various problems that exist in society and look for potentials that can be explored or utilized so that it can become a sustainable activity. Real Work Lectures (KKN) are a forum for students to apply the knowledge gained from higher education in society. It is hoped that the implementation of KKN as a vehicle for community service can also develop students' practical abilities in absorbing skills that exist in society. So it is hoped that KKN will be able to help solve problems in society by optimizing existing resources. Real Work Lectures (KKN), which were born from the development process, are essentially the implementation of the national education philosophy, within the framework of the Tri Darma of Higher Education. One application of community service is manifested in Real Work Lectures (KKN) which will be held at the Mts Al-Barkah – Curug Foundation.
Pengaruh Influencer Marketing dan Kualitas Produk terhadap Minat Beli Konsumen : (Studi Kasus pada Brand Dricha Skincare) Asri Wulan Fadillah Sari; Ambardi Ambardi
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 3 (2025): September : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i3.1549

Abstract

Advances in technology and information have given rise to digital innovations such as e-commerce and social media, which have had a major impact on the beauty industry. One popular strategy is influencer marketing, which involves utilizing public figures to influence the purchasing decisions of audiences. In addition, product quality is also an important factor that determines consumer purchasing interest. This study aims to analyze the influence of influencer marketing and product quality on consumer purchasing interest in the Dricha Skincare brand. The method used is a quantitative approach with a survey of 81 respondents selected using the Slovin formula. The data were analyzed using multiple linear regression with tests for normality, multicollinearity, and heteroscedasticity.
Co-Authors Ambardi Ambardi Caska - Fatimah Azzahro Fatya Nisa Salsabila Fitri Nurlaila JULIANTO Myda Lanniati Namira Kafka Maulidya Salma Mayviana Zahrani Shafira Azhar