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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomika Dan Bisnis
Putri, Lestari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh marketing public relations terhadap loyalitas pelanggan laboratorium patologi medis diagnostik (Lab PMD) Majalengka Putri, Lestari; Komara, Endang; Sukajie, Bambang
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4317

Abstract

Marketing Public Relation menjadi pilar utama dalam dunia pemasaran serta perbaikan citra suatu perusahaan pelayanan kesehatan. Penelitian ini bertujuan untuk mengetahui pengaruh marketing public relations terhadap loyalitas pelanggan pada laboratorium patologi medis diagnostik (Lab PMD) Majalengka. Penelitian ini menggunakan metode penelitian kuantitatif. Teknik yang digunakan yakni saturation sampling, maka jumlah sampel penelitian ini adalah 73 orang. Hasil penelitian di Lab PMD Majalengka menunjukkan bahwa publikasi sebagai bagian dari marketing public relations tidak memiliki pengaruh signifikan terhadap loyalitas pelanggan (tingkat signifikansi > 0.05), namun kegiatan, aktivitas pelayanan publik, dan media identitas memiliki pengaruh signifikan (tingkat signifikansi < 0.05). Secara keseluruhan, marketing public relations secara simultan memiliki pengaruh positif kuat sebesar 66% terhadap loyalitas pelanggan Lab PMD Majalengka (nilai signifikansi 0.000).
Pengaruh Komisaris Independen, Capital Intensity Dan Financial Distress Terhadap Konservatisme Akuntansi Putri, Lestari; Sari, Intan Rahma
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2115

Abstract

This research aims to test and prove the influence of independent commissioners, capital intensity and financial distress on accounting conservatism” (Empirical Study on LQ 45 index companies listed on the BEI for the 2018-2023 period).The type of research used is a quantitative method. The type of data used is secondary data in the form of financial reports of LQ 45 companies listed on the Indonesia Stock Exchange for the period 2018-2023. Samples were collected using the purposive sampling method. The number of companies that met the research sample criteria was 15 companies out of 45 companies with a research period of 6 years of observation, so that a total of 90 research samples were obtained. Data processing using the Eviews 10 Statistical Program. Next, carrying out various tests including descriptive statistical tests, panel data model tests, model selection tests, classical assumption tests and hypothesis tests. So the research results prove that independent commissioners, capital intensity and financial distress simultaneously influence accounting conservatism. Independent commissioners partially influence accounting conservatism. capital intensity influences accounting conservatism. Financial distress has no effect on accounting conservatism.
Co-Authors Endang Komara Sari, Intan Rahma Sukajie, Bambang