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All Journal JPM (Jurnal Pendidikan Modern) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Nur'Aeni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Harga Dan Variasi Produk Terhadap Pembelian Ulang Kembali Dengan Mediasi Kepuasan Konsumen Putra, Adi Jaya; Nur'Aeni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5214

Abstract

During the Covid-19 pandemic, people need food that is nutritious and healthy and can be stored for a long time, such as healthy instant noodles Supermi Nutrimi, instant noodles made with vegetables and rich in vitamins. The aim of this research is to examine the effect of repeat purchases on price, product variety and consumer satisfaction with Supermi Nutrimi healthy instant noodles. This research was conducted within the boundaries of the Bekasi Regency community area with a total of 105 respondents, namely consumers who consumed Supermi Nutrimi. The sampling technique used was nonprobability sampling, namely the purposive sampling method. This research tests correlation and regression with the help of SmartPLS 3.0 software which is used to test validity and reliability. This research shows that 1) The price set by Supermi Nutrimi has a positive but not significant effect on repeat purchases. 2) The variety of products offered by Supermi Nutrimi has a positive but not significant effect on repeat purchases. 3) The satisfaction felt by consumers has a positive and significant effect on repeat purchases. 4) Prices mediated by consumer satisfaction can have a positive and significant effect on repeat purchases. 5) Product variations mediated by consumer satisfaction can have a positive but not significant effect on repeat purchases.
Perbandingan Tingkat Kebugaran Jasmani Siswa Sekolah Menengah Pertama di Daerah Aliran Sungai (DAS) dan Sekolah Kota Palangka Raya Nur'aeni; Arief Nur Wahyudi; Jeff Agung Perdana; Adi Syahrullah; Gressia
Jurnal Pendidikan Modern Vol. 10 No. 03 (2025): Edisi Mei
Publisher : STKIP Modern Ngawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37471/jpm.v10i03.1211

Abstract

Pendidikan Jasmani memiliki peran krusial dalam mengembangkan kesehatan tubuh, keterampilan sosial, serta membentuk karakter siswa yang positif. Melalui kegiatan fisik yang dirancang secara sistematis, peserta didik tidak hanya memperkuat kondisi fisik mereka, tetapi juga menumbuhkan sikap disiplin dan kemampuan untuk beradaptasi. Salah satu komponen utama dalam pendidikan jasmani adalah kebugaran jasmani, yaitu kecakapan individu dalam menyelesaikan aktivitas sehari-hari tanpa mengalami kelelahan yang berlebihan, sambil tetap memiliki cadangan energi untuk kebutuhan yang mendesak. Tingkat kebugaran fisik yang baik turut mendukung peningkatan kualitas hidup dan keseimbangan kesehatan mental serta emosional. Penelitian ini bertujuan untuk membandingkan tingkat kebugaran jasmani antara siswa yang berada di kawasan Perkotaan dan siwa di kawasan aliran Sungai Kahayan. Jenis penelitian ini adalah penelitian deskriptif kuantitatif dengan desain penelitian studi kompratif. Sehingga pada penelitian ini, peneliti membandingkan suatu kelompok dengan kelompok yang lainnya. Berdasarkan hasil penelitian yang telah dilakukan, dapat disimpulkan bahwa lingkungan tempat tinggal berperan penting dalam membentuk tingkat kebugaran jasmani siswa. Siswa yang bersekolah di daerah aliran Sungai Kahayan menunjukkan kinerja kebugaran yang lebih unggul dibandingkan siswa yang bersekolah di kawasan perkotaan.
Pengaruh Brand Image dan Green Marketing terhadap Keputusan Pembelian AMDK Le Minerale di Kota Cirebon Nur'aeni; Dewi Laily Purnamasari; Oryz Agnu Dian Wulandari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 3 (2025): Edisi September 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v3i1.2210

Abstract

This study aims to analyze the influence of brand image and green marketing on purchasing decisions for bottled water, specifically among Le Minerale consumers in Cirebon City. This is a quantitative, associative study with a sample size of 100 respondents. The research method used a survey conducted via Google Forms in the form of questionnaire with a five-point Likert scale. The analysis tool used in this study was SmartPLS 4, employing several analyses, namely Validity Test, Discriminant Validity Test (HTMT, Fornell-Lacker Criteria, and Cross Loadings), Reliability Test, Model Fit Test, Determination Coefficient Test, Multicollinearity Test, Path Coefficient Test, and Simultaneous Test. The results of this study conclude that (1) brand image has a positive and significant influence on purchase decisions. (2) green marketing has a positive and significant influence on purchasing decisions. (3) brand image and green marketing simultaneously influence purchasing decisions. The influence of brand image and green marketing on purchasing decisions is 48%, while the remaining 52% is influenced by other variables.
Co-Authors Adi Syahrullah Arief Nur Wahyudi Dewi Laily Purnamasari Gressia Jeff Agung Perdana oryz agnu dian wulandari Putra, Adi Jaya