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All Journal Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Trends Economics and Accounting Research
Setyowati, Ratna Faridah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Hierarchy of Effect: Dampak Persepsi terhadap Konten Pemasaran dan Kualitas Produk dalam Keputusan Pembelian Produk Mie Lidi Nyonyah Cetar Setyowati, Ratna Faridah; Sriyanto, Agus; Agung, Ign. Sigit Budi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

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Abstract

The development of information and marketing technology in an effort to increase purchasing interest in Micro, Small and Medium Enterprises (MSMEs) products is important to implement. This research aims to confirm the effectiveness of the synergy between content marketing strategies and Mie Lidi Nyonyah Cetar product quality by adding purchase interest as a mediating variable within the framework of the Hierarchy of Effect theory. This model describes the stages that consumers go through from initial awareness to purchase action, and can provide valuable insight into the effectiveness of Mie Lidi Nyonyah Cetar's marketing strategy. The research used descriptive methods and quantitative analysis through a questionnaire survey of 140 active digital audience respondents on Instagram and WhatsApp. Data analysis in this research used SEM (Structural Equation Model) using the LISREL 8.8 program. The research results show that content marketing and product quality have a direct negative and insignificant influence on purchasing decisions. Purchase interest has a positive and significant effect on purchasing decisions. Content marketing and product quality have a positive and significant effect on purchasing interest. Content marketing and product quality have a positive and significant effect on purchasing decisions through purchase interest. Based on these results, it can be concluded that the content marketing and product quality of Mie Lidi Nyonyah Cetar have been able to prove the Hierarchy of Effect Theory with purchase interest as the key factor that connects consumer knowledge about the product (cognitive) with purchasing actions (conative).
Peran Minat Beli dalam Memediasi Rasa Percaya, Persepsian Harga dan Risiko terhadap Keputusan Pembelian Salsabila, Hanif; Suliyanto, Suliyanto; Gunistiyo, Gunistiyo; Setyowati, Ratna Faridah
Journal of Trends Economics and Accounting Research Vol 5 No 4 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i4.2104

Abstract

This study aims to analyze the influence of consumer trust, price perception, and risk perception on purchasing decisions with purchase intention as a mediating variable at PT. Bangun Anugrah Beton Nusantara (PT. BABN). Respondents in this study were consumers who had purchased products from PT. BABN. A total of 145 respondents were selected using convenience sampling techniques. Data were collected through questionnaires and analyzed using the Structural Equation Modeling (SEM) method with the help of Smart PLS 3.0 software. The results showed that consumer trust, price perception, and risk perception had a significant effect on purchase intention. However, only price perception and risk perception had a direct effect on purchasing decisions, while the direct effect of consumer trust was not significant. Purchase intention proved to be the strongest determinant in explaining purchasing decisions (32.5%) and effectively mediated the relationship between the three independent variables and purchasing decisions. This finding confirms that the company's marketing strategy should prioritize the formation of purchase intention to encourage consumer purchasing decisions.
Determinan Kualitas Laporan Keuangan Puskesmas dengan Mediasi Pemanfaatan Teknologi Informasi Sugiarti, Sri; Rahmatika, Dien Noviany; Akyuwen, Roberto; Setyowati, Ratna Faridah
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 1 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i1.2542

Abstract

Delays in reporting, errors in budget recording and calculation, and low compliance with Government Accounting Standards (GAS) reflect weak financial governance. This phenomenon demonstrates the complexity of problems in Community Health Center financial management that have the potential to affect public service accountability and public trust in health sector financial governance. This study aims to analyze the influence of internal control systems, financial literacy, and human resource competency on the quality of Community Health Center financial reports, with the use of information technology as a mediating variable. This study is motivated by the low quality of financial reporting in Community Health Centers in Brebes Regency, as indicated by late reporting, budget recording errors, and low compliance with Government Accounting Standards. This study uses a quantitative approach with a survey method of 196 respondents selected by cluster random sampling from 38 Community Health Centers. Data were analyzed using the Structural Equation Modeling (SEM) method based on Smart PLS. The results show that internal control systems, financial literacy, and human resource competency are three key variables that can improve the quality of financial reports in a directive manner. The internal control system showed the strongest impact (t = 2.454), followed by human resource competency (t = 2.850) and financial literacy (t = 2.845). All of these variables also contribute to increasing the adoption of information technology, with human resource competency providing the highest contribution (t = 5.399). Information technology itself has a significant influence on the quality of financial reports (t = 3.434). This finding has important implications for improving financial governance in the primary healthcare sector through strengthening human resource capacity, financial literacy, internal control systems, and digital transformation.
Marketing Strategy and Its Impact on Business Performance through Strategic Agility in Small and Medium Enterprises Setyowati, Ratna Faridah; Tabrani, Tabrani; Suwandi, Suwandi; Hanfan, Ahmad
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8367

Abstract

Social media is currently an effective marketing tool for Micro, Small, and Medium Enterprises (MSMEs). The Emak Cantik Community consists of business actors who utilize social media for marketing. This study aims to confirm the effectiveness of the synergy between product innovation, financial literacy, and market orientation on business performance in the Emak Cantik community, both directly and indirectly through strategic agility. This study employed a descriptive method and quantitative analysis using a questionnaire distributed to 155 respondents who are members of the Emak Cantik community. The results of the LISREL analysis show that strategic agility (48%) and financial literacy (44%) have a significant effect on business performance, while product innovation (5.2%) and market orientation (0.24%) have no effect. Meanwhile, product innovation (42%), financial literacy (39%), and market orientation (51%) have a significant effect on strategic agility. The mediation test shows that strategic agility successfully mediates the influence of product innovation, financial literacy, and market orientation on business performance. The contribution of this study is to provide the latest empirical evidence on the mediation mechanism of strategic agility that can be used as a basis for developing strategies to strengthen MSMEs in the digital era.
Co-Authors Agung, Ign. Sigit Budi Agus Sriyanto Ahmad Hanfan, Ahmad Dien Noviany Rahmatika Gunistiyo, Gunistiyo Roberto Akyuwen Salsabila, Hanif Sri Sugiarti Suliyanto Suliyanto Suwandi Suwandi Tabrani, Tabrani