Article Per Year (5 Year)
p-Index From 2021 - 2026
2.906
P-Index
This Author published in this journals
All Journal Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS JEMPER (Jurnal Ekonomi Manajemen Perbankan) TECHNO-SOCIO EKONOMIKA Komitmen : Jurnal Ilmiah Manajemen International Journal of Management Science and Information Technology (IJMSIT) ADPEBI International Journal of Business and Social Science Husnayain Business Review Journal of Social And Economics Research Journal of Mandalika Literature Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied journal of social and economic research Atestasi : Jurnal Ilmiah Akuntansi
Surjono, Welly
Universitas Sangga Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : TECHNO-SOCIO EKONOMIKA

 1 
Impact of Social Media Influencers on Shaping Brand Loyalty and Consumer Trust Surjono, Welly
TECHNO-SOCIO EKONOMIKA Vol 18 No 1 (2025): Jurnal Techno-Socio Ekonomika - April
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/techno.2025.18.1.3832

Abstract

This study aims to examine the function of social media influencers in creating brand loyalty and to examine the factors that influence consumer trust in brands through influencers. This study is necessary because social media has become a major means of interaction between brands and consumers. Through social media, businesses can build trust and confidence with consumers in a personalized and accurate way that is not possible with traditional business methods. In addition, the trust established through social relations plays an important role in increasing brand loyalty, which strengthens the long-term relationship between brands and consumers. strength. Given the high level of competition in the digital world, understanding how social media influencers can influence consumers to shape consumer perceptions and decisions is crucial to ensure a successful marketing process in the digital age. This investigation employs a quantitative methodology utilizing a Structural Equation Modeling framework. There is a strong and significant correlation between social media influencers and brand loyalty and a strong correlation between brand loyalty and customer trust, but in contrast, a weak relationship is seen between social media influencers and customer trust.
Co-Authors Aprianti, Ine Dewi, Resta Mustika EDDY JUSUF Hafdriani , Al-nissya Horas Djulius Nova Roslina Firdaus, Nova Oka Reza Aditya Popo Suryana Purnamawati, Hilda Putri, Wenti Frisca Septiani Rizaldi Surya Rizaldi Suryawinangun Putra Saepudin - Saepudin Saepudin Sukiman, Iyan Tedy Ginanjar K.I Tevi Leviany Ulfha, Sri Maria Umi Narimawati