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All Journal Jurnal ASET (Akuntansi Riset) Jurnal Ilmiah Al-Syir'ah Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) ADPEBI International Journal of Business and Social Science Multifinance Adpebi International Journal of Multidisciplinary Sciences Adpebi Science Series
Ratnawati, Aryanti
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Adpebi Science Series

 1 
The The Influence of Online Marketing and Product Quality on Competitiveness Micro: Small And Medium Enterprises (MSMEs) Apparel Products InWest Java Saepudin; Ratnawati, Aryanti; Hamzah, Ari Muhamad; Acuviarta, Acuviarta
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

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Abstract PorpuseThis study aims to determine about factors Implementation of online marketing of apparel products, Competitiveness of apparel products at MSMEs and the effect of product quality and online marketing on the competitiveness of SMEs in Cimahi West Java. Research method used is descriptive associative method, with the formulation of the hypothesis: Online marketing and product quality have an effect on the competitiveness of apparel MSMEs in Cimahi. To test the hypothesis, a sample was used, in the form of SMEs who produce apparel as many as 52 people (using the Slovin formula with a standard error of 10%). Result :The coefficient of determination (R-Square) in total is 0.594. This means that the competitiveness of SMEs for apparel in Cimahi West Java is influenced by online marketing and product quality by 59.4%. The remaining 40.6% is influenced by other factors not examined. Simultaneous hypothesis testing (F test) with α 5%, the obtained t-count> t-table (35.817> 3.18), it can be concluded that online marketing and product quality have a significant effect on the competitiveness of clothing MSMEs. Keywords: online marketing1, product quality2, and competitiveness of MSMEs3.
The Effect Of Impaired Loan And Capital Adequacy Ratio (CAR) To Banking Performance At Private National Bank (Listed On Indonesia Stock Exchange 2015-2019) ratnawati, aryanti
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

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The purpose of this study was to determine the effect of impaired loans and capital adequacy ratios on banking performance at Private Commercial Banks listed on Indonesia Stock Exchange for period 2015-2019. Research method uses a quantitative approach with multiple regression analysis. The source of this research uses secondary data. The sample of this study were 18 companies Private Commercial Banks using purposive sampling technique. Finding test results show that Impaired Loans have no significant effect on banking performance while the Capital Adequacy Ratio has a significant effect on banking performance. Simultaneously, it shows that Impaired Loans and the Capital Adequacy Ratio have a significant effect on banking performance. Value the determination coefficient of 0.075 indicates that the Impaired Loan and the Capital Adequacy Ratio provide a variation of 7.5% on banking performance, while the remaining 92.5% is influenced by other factors that are not observed.
Co-Authors Acuviarta, Acuviarta Ahmaddien, Iskandar Al Farisi, Muhammad Salman Bambang Susanto Chatarina Umbul Wahyuni Dudi Rudianto Erlangga, Heri Eva Rachmawati Ferry Ferdian Taufik Gunawan Gunawan Hamzah, Ari Muhamad Herdiyanti, Gita Khalid, Nour Khalingga, M Ariq Khalingga, Muhammad Ariq Louisiani Mansoni Lusiana, Senny Mahadewi, Erlina Puspitaloka Muhammad, Farrel Febrian Putri, Amelisca Eka Putri, Cikal Ananda Ricky Agusiady Rima Dwijayanty Saepudin Saepudin Saepudin Setiawan, Audita Sinarjadi, Iman Sri Dewi Sartika Sukadwilinda, Sukadwilinda Supriatna Supriatna Tri Pujadi Susilo Wahid, Hariyaty Ab