Nashrullah, Muhammad Hafidh
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ANALYSIS OF MANAGEMENT STRATEGIES FOR EDUCATIONAL IMPROVEMENT (STUDY ON PRIVATE SCHOOLS IN THAILAND) Darmayanti, Novi; Nashrullah, Muhammad Hafidh; Wahyuningtyas, Eka; Aisyah, Nur; Melati, Puput; Waedaramae, Waefatimoh
Journal of Social Comunity Services Vol. 1 No. 3 (2024): Journal of Social Comunity Services (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v1i3.174

Abstract

General Background: The efficacy of management strategies in enhancing educational outcomes has become increasingly critical, especially in the context of private schools. Specific Background: In Thailand, private schools face unique challenges that necessitate innovative approaches to curriculum development and educational quality. Knowledge Gap: Existing literature reveals limited empirical studies on the impact of curriculum innovation, technology integration, and business partnerships on private school performance in Thailand. Aims: This research aims to evaluate management strategies that improve performance in Thai private schools, with a specific focus on curriculum development and its role in elevating educational standards. Results: Utilizing a mixed-methods approach, including literature reviews, case studies, and cross-sectional primary data collected through observations and interviews with schools in Southern Thailand, the study identifies that relevant, innovative, and competency-based curricula are pivotal in enhancing educational quality. The integration of technology and establishment of business partnerships are also critical in preparing students for future challenges. Novelty: This study contributes to the existing body of knowledge by providing empirical evidence on the effectiveness of these strategies in the Thai private school sector and by evaluating their impact through direct international community service initiatives. Implications: The findings suggest that sustainable and responsive curriculum development is essential for improving the competitiveness of private schools in Thailand, offering valuable insights for educational policy-makers and school administrators aiming to foster long-term educational improvements.
Pelatihan Kepemimpinan dan Pemasaran bagi Siswa Jurusan Bisnis Digital SMK NU Karanggeneng Nashrullah, Muhammad Hafidh; Nasikhin, Muh. Nur Ali Khoirun
Journal of Sustainable Community Development Vol. 3 No. 3 (2025): Journal of Sustainable Community Development
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/96hm2q80

Abstract

Kemampuan kepemimpinan dan pemasaran merupakan kompetensi penting membekali lulusan Sekolah Menengah Kejuruan (SMK) untuk siap bersaing di dunia kerja maupun dalam dunia kewirausahaan. Program pengabdian kepada masyarakat ini dirancang untuk mengembangkan kemampuan kepemimpinan serta keterampilan pemasaran bagi siswa SMK NU Karanggeneng, Lamongan, Jawa Timur. Metode pelaksanaan kegiatan meliputi penyuluhan, pelatihan interaktif, studi kasus, dan simulasi praktik bisnis. Kegiatan ini melibatkan 60 siswa kelas XI dari jurusan Bisnis Digital. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman siswa terhadap konsep kepemimpinan transformasional, komunikasi efektif, branding produk, serta strategi pemasaran digital. Evaluasi dilakukan melalui pretest dan posttest, serta observasi selama kegiatan berlangsung. Hasil evaluasi menunjukkan peningkatan pemahaman sebesar rata-rata 38%. Dampak positif dari kegiatan pengabdian ini yaitu membentuk karakter kepemimpinan dan kesiapan siswa menghadapi dunia usaha.