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All Journal International Journal of Economics Development Research (IJEDR) Jurnal Social Library
Yulianti, Siska Dewi
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Beyond First Impressions: How Memorable Nature-Based Tourism Experience Fuels Revisit Intentions Prianka, Winda Gafrilia; Arissaputra, Rivaldi; Yulianti, Siska Dewi
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.5782

Abstract

Nature tourism is rapidly growing in Indonesia, with West Java's natural beauty offering significant potential for the sector. Creating memorable tourism experiences is crucial for enhancing tourist satisfaction and encouraging revisit intentions. Despite the increasing interest, research specifically addressing how memorable nature-based tourism experiences affect revisit intentions in West Java is limited. Existing studies often overlook the unique aspects of memorable experiences in natural tourism contexts.This study aims to fill this gap by investigating the impact of memorable nature-based tourism experiences on revisit intentions in West Java. Employing a quantitative approach, data were collected from 233 tourists who had visited ecotourism sites in West Java at least twice. The analysis utilized Structural Equation Modeling (SEM) via SmartPLS to assess both measurement and structural models. The findings reveal that memorable nature-based tourism experiences significantly influence revisit intentions. Key factors contributing to memorable experiences include novelty, experiencescape, co-creation, intensification through social media, and overall satisfaction. These factors collectively enhance the likelihood of tourists returning to nature tourism destinations. The study's implications suggest that tourism operators in West Java should focus on creating and enhancing unique and engaging attractions, investing in high-quality services, and utilizing feedback systems to refine tourism offerings. Effective marketing strategies should emphasize the distinctive and memorable aspects of West Java's natural attractions to attract and retain tourists. This research contributes to the literature on nature tourism and provides practical insights for improving tourism strategies in West Java.
Analisis Preferensi Konsumen Terhadap Brand Identity Hotel Syariah Di Kota Bandung Prianka, Winda Gafrilia; Askalani R, Muhammad Syakib; Desmantyo, Pandu Sapto; Arissaputra, Rivaldi; Sentika, Sarah; Yulianti, Siska Dewi
JURNAL SOCIAL LIBRARY Vol 3, No 3 (2023): JURNAL SOCIAL LIBRARY NOVEMBER
Publisher : Granada El-Fath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51849/sl.v3i3.150

Abstract

Perkembangan hotel, baik hotel berbintang maupun nonbintang di Indonesia, terus meningkat jumlahnya. Untuk itu, pengelola hotel harus melengkapi hotelnya dengan infrastruktur yang sesuai dengan keinginan tamu hotelnya. Konsep hotel syariah atau bisnis hotel syariah berkembang menjadi pasar unik yang dengan cepat menjadi sangat menarik. Tujuan dari penelitian ini adalah untuk menganalisis preferensi konsumen terhadap identitas merek hotel syariah. Metode penelitian yang digunakan adalah metode verifikasi deskriptif dengan desain analisis data Analisis Jalur. Beberapa pengaruh utama yang diidentifikasi di balik keberhasilan konsep ini adalah meningkatnya ketersediaan dana dari mereka yang mematuhi prinsip-prinsip syariah dan perbaikan intra-regional di kawasan Timur Tengah ; Afrika Utara (MENA). Pembentukan identitas merek tidak hanya terbatas pada pembentukan merek, tetapi perlu untuk mengkomunikasikan nilai-nilai yang terkandung dalam merek melalui proses proposisi nilai dengan konsep hotel syariah yang menunjukkan bahwa identitas merek terhadap konsep syariah adalah penting, hotel syariah tidak hanya tentang fasilitas syariah tetapi juga dalam hal manajemen,  prinsip-prinsip Muamara dalam ekonomi Islam disesuaikan dengan prinsip-prinsip Muamara.
Co-Authors Arissaputra, Rivaldi Askalani R, Muhammad Syakib Desmantyo, Pandu Sapto Prianka, Winda Gafrilia Sentika, Sarah