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All Journal Jurnal Mirai Management Jurnal Ekonomi Jurnal Riset Manajemen dan Akuntansi (JURIMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat International Journal of Economics and Management Research
Tri Mulyani Kartini
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

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Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Online di E-commerce pada Mahasiswa Universitas Pelita Bangsa Cikarang Etty Zuliawati Zed; Yunita Ramadhani Ratnaningsih; Tri Mulyani Kartini
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.5246

Abstract

Seiring dengan perkembangan teknologi dan informasi yang semakin pesat didunia khususnya internet telah membuat pergeseran perilaku termasuk di Indonesia salah satunya ditandai dengan pertumbuhan e-commerce yang mengindikasikan berpindahnya transaksi jual beli yang tadinya dilakukan secara tatap muka menjadi online dengan hanya menggunakan smartphone. Seiring merebaknya konsep online shop menjadikan marketplace bermunculuan. Salah satu fitur online shop online customer review (OCR) baru- baru mendapat perhatian besar baik dari akademisi maupun para pebisnis pada hubungannya dengan keputusan pembelian.Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Online di e-commerce pada mahasiswa Universitas Pelita Bangsa Cikarang. Metode yang digunakan dalam penelitian ini adalah menggunakan metode pendekatan asosiatif. Populasi dalam penelitian ini adalah mahasiswa Universitas Pelita Bangsa Cikarang dengan jumlah 4.154 mahasiswa. Sampel penelitian ini adalah 97 responden. Teknik pengumpulan data yang digunakan dalam penelitian ini menggunakan wawancara dan kuisioner/angket yang di uji Validitas dan Reliabilitas. Teknik analisis data penelitian ini menggunakan Regresi Linier Berganda, Uji Asumsi Klasik, Uji Hipotesis (Uji t dan Uji f) dan Koefisien Determinasi. Pengolahan data dalam penelitian ini menggunakan program Software SPSS (Statistic Package For the Social Sciences) versi 27. Hasil penelitian ini menunjukkan bahwa secara parsial Online Customer Review memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian Online di e-commerce pada Mahasiswa Universitas Pelita Bangsa Cikarang , secara parsial Online Customer Rating memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian Online di e-commerce pada Mahasiswa Universitas Pelita Bangsa Cikarang, secara simultan Online Customer Review dan Online Customer Rating memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian Online di e- commerce pada Mahasiswa Universitas Pelita Bangsa Cikarang. Kata Kunci : Online Customer Review, Online Customer Rating dan Keputusan Pembelian Online
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN LINGKUNGAN KERJA TERHADAP KOMITMEN ORGANISASI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING: THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE AND WORK ENVIRONMENT ON ORGANIZATIONAL COMMITMENT WITH JOB SATISFACTION AS INTERVENING VARIABLE Tri Mulyani Kartini; Hendra Bagus
Jurnal Riset Manajemen dan Akuntansi Vol. 1 No. 1 (2021): April: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v1i1.289

Abstract

Penelitian ini dilakukan untuk menguji Pengaruh Gaya kepemimpinan Transformasional dan Lingkungan Kerja terhadap Komitmen Organisasi Dengan Kepuasan Kerja Sebagai Variabel Intervening Studi Pada PT. Bumi Lestari Sukses Populasi dalam penelitian ini adalah seluruh karyawan PT Bumi Lestari Sukses yang berjumlah 202 karyawan. Penelitian ini menggunakan pendekatan kuantitatif, data untuk penelitian ini diperoleh melalui kuisioner yang telah diisi oleh karyawan PT Bumi Lestari Sukses yaitu sejumlah 134 responden. Metode analisis data yang digunakan adalah metode Structural Equation Model (SEM) AMOS. Penelitian ini menguji empat variabel yaitu : gaya kepemimpinan transformasional (X1), lingkungan kerja (X2), kepuasan kerja (X3) sebagai variable independen dan komitmen organisasi (Y) sebagai variabel dependen. Hasil penelitian menunjukan bahwa : gaya kepemimpinan transformasional, lingkungan kerja secara bersama berpengaruh signifikan terhadap komitmen organisasi melalui kepuasan kerja karyawan sebagai variabel intervening (Studi Pada PT Bumi Lestari Sukses).
Kemiskinan: Ancaman Persatuan Indonesia Pancasila sebagai Pendekatan untuk Mengurangi Kemiskinan: Poverty: A Threat to Indonesian Unity Pancasila as an Approach to Reducing Poverty Tri Mulyani Kartini; Vania Lalita
Jurnal Riset Manajemen dan Akuntansi Vol. 1 No. 3 (2021): Desember: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v1i3.290

Abstract

Kemiskinan adalah salah satu masalah global utama di dunia saat ini. Menurut data PBB, 836 juta orang masih hidup dalam kemiskinan ekstrim. Per September 2016, catatan Badan Pusat Statistik menunjukkan bahwa sekitar 27,76 juta penduduk sipil Indonesia hidup di bawah garis kemiskinan. Indonesia menganut Pancasila sebagai ideologi negara, meskipun memiliki Pancasila sebagai dasar negara, masalah kemiskinan ini tetap tidak dapat dihindari oleh pemerintah Indonesia. Selanjutnya, dalam tulisan ini kami ingin membahas dan menguraikan bagaimana Pancasila dapat menjadi landasan untuk mengurangi kemiskinan guna menciptakan masyarakat yang lebih baik.
Penguatan Kompetensi Karyawan Di Era Digital Marketing Untuk Meningkatkan Produktifitas Usaha Mikro Tri Mulyani Kartini; Etty Zuliawati Zed; Sinta Sundari Heriyanti; Nasrun Baldah; Suhendra Suhendra
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Januari : Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v2i1.120

Abstract

Human Resources (HR) competency is one of the main factors that must be possessed by MSME business actors. Managing human resources is a skill that must be possessed by business actors. Apart from that, in facing business challenges in the digital era, MSMEs need to adapt to technological developments so as not to be left behind. Therefore, this community service activity aims to provide knowledge about HR competencies in the era of digitalization to business actors in Bekasi Regency, especially North Cikarang. The method used in this community service activity is in the form of counseling and assistance to strengthen employee competency in this era of digitalization, especially the development of digital marketing so that in the future micro businesses have the potential to increase the profitability of their businesses. Human resource management in micro businesses has a specific goal, namely that participants in community service activities are expected to be able to adapt to current developments so that they can maintain the existence of their business and increase their business productivity. Implementation is carried out by providing materials, lectures, discussions/questions and answers and practice with business actors.
The Power Of Personalization : Exploring The Impact Of Ai-Driven Marketing Strategies On Consumer Loyalty In E-Commerce Zed, Etty Zuliawati; Tri Mulyani Kartini; Pupung Purnamasari
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study investigates the impact of AI-driven personalization on consumer loyalty within the e-commerce sector. With the growing adoption of artificial intelligence, e-commerce platforms increasingly rely on personalization strategies—such as tailored product recommendations, targeted advertising, and dynamic website customization—to enhance user experience and foster consumer loyalty. Data were collected from a sample of online shoppers and analyzed through validity, reliability, correlation, and regression tests. The results reveal a significant positive relationship between AI-driven personalization and consumer loyalty, supporting the idea that personalized experiences enhance repurchase intentions, brand advocacy, and emotional connection. The study contributes to existing literature by providing empirical evidence on the effectiveness of AI personalization in building loyalty, underscoring the importance of understanding consumer demographics for targeted personalization strategies. Practical implications suggest that e-commerce platforms can benefit from personalized marketing approaches, although careful attention to privacy and transparency remains essential. Limitations and directions for future research are discussed, particularly the need for longitudinal studies and cross-cultural examinations to validate these findings across diverse consumer groups.
The Influence Of Interpersonal Communication, Organizational Culture And Rewards On Employee Work Performance Tri Mulyani Kartini; Indra Setiawan; Raniasari Bimanti Esthi
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

Human resources are one of the most important assets for the company to ensure the achievement of company goals. This study aims to determine the effect of interpersonal communication, organizational culture and rewards on the performance of PT JKL employees located in the Delta Silicon Cikarang Industrial Estate. This research uses a quantitative approach. The sampling method used is nonprobability sampling, namely by using a measurement scale, namely a Likert scale. The population in this study was 169 with the number of samples in this study were 119 respondents. Where the number of male respondents was 74 people and 45 women. The data analysis technique used in this study used SPSS. The results of this study prove that all hypothesized relationships are supported. The results of the study prove that there is a positive and significant influence between interpersonal communication variables on work performance variables, interpersonal communication variables on employee work performance variables 1), there is a significant influence between organizational culture variables on employee work performance 2), there is a significant influence between reward variables on employee work performance significant influence between reward variables on employee work performance. Simultaneous test results 3), there is a significant positive influence between interpersonal communication variables, organizational culture and rewards on employee work performance. organizational culture and reward on employee work performance.
Pengaruh Kompensasi, Motivasi dan Kepuasan Kerja Terhadap Turnover Intention Karyawan di PT. XY Plant Cibitung Tri Mulyani Kartini; Sri Wahyuningsih; Rismawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.7645

Abstract

Human Resources (HR) play an important role in the company, with employee performance influenced by fair compensation and a supportive work environment. A mismatch in these two aspects can trigger turnover intention. Compensation, motivation and job satisfaction are interrelated in improving performance, while good HR policies can reduce turnover and retain quality employees. This research aims to analyze the influence of Compensation, Motivation and Job Satisfaction on employee turnover intention at PT. XY Plant Cibitung. Data was collected through a questionnaire with quantitative methods and a sample of 40 people. Multiple linear regression analysis is used to test the hypothesis. The research results show that compensation (sig 0.004), motivation (sig 0.038), and job satisfaction (sig 0.001) have a significant effect on employee turnover intention. To reduce turnover intention, companies are advised to increase compensation, provide good motivation, and manage employee job satisfaction.
THE EFFECT OF WORK MOTIVATION, TRAINING AND COMPENSATION ON THE EMPLOYEE PERFORMANCE OF MEDIROSSA HOSPITAL 2 BEKASI Tri Mulyani Kartini; Etty Zuliawati Zed
International Journal of Economics and Management Research Vol. 1 No. 1 (2022): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i1.23

Abstract

This research was conducted to determine the magnitude of the influence between motivation. Work, Training and Compensation for Employee Performance. The number of samples in this study were 67 employees at Medirossa Hospital 2 Bekasi. The sampling method used is nonprobability sampling, with the help of statistical software SPSS version 26. The results of the t-test data processing for the work motivation variable (X1) t count 4.554 > 1.998, with a significance value of 0.000 < 0.05 and the Training Variable t count 5,600 > t table 1.998 with a significance value of 0.00 < 0.05 and compensation (X3) t count -2.582 < 1.998 with a significance value of 0.00 < 0.05 then work motivation and training partially have a significant effect while partial compensation has no effect . The results of the f test data processing with an f table value of 35.806 > F table 3.16 and a significance value of 0.00 < 0.05 then Ho is rejected and H4 is accepted, so that work motivation, training and compensation have a simultaneous effect on employee performance.
The effect of brand image and brand awareness on purchasing decisions of pizza hut, Lippo Cikarang mall branch Zed, Etty Zuliawati; Tri Mulyani Kartini; Andrianto Prasetya Nugroho
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study aims to analyse the effect of brand image and brand awareness partially and simultaneously on purchasing decisions (y) of Pizza Hut consumers, Lippo Cikarang Branch. The sample in this study were 105 consumers who had purchased Pizza Hut products in Cikarang city at least in the last year. The sampling method used is purposive sampling method. The data analysis method used is multiple linear regression analysis and classical assumption test with the help of the SPSS 16.0 for windows programme. The results showed that simultaneously (F test) purchasing decisions can be influenced by all independent variables and partially showed that only the Brand Awarness variable (X2) had an effect on purchasing decisions (y) while the brand image variable (X1) had no effect. The Brand Awarness variable (X2) has a significance level of 0.000 while the brand image variable has no significant effect on purchasing decisions (y) because it is seen from the sig t level which is 0.090 greater than 0.05. With a coefficient of determination R Square (R2) of 30.9%, which means that the purchasing decision variable (y) can be influenced by the two independent variables while the remaining 69.1% is explained by other factors not explained in this study. Pizza Hut management is advised to continue to update the quality of the company's image and brand image in order to form a positive perception in the eyes of customers, so that it can help maintain the company's image and be able to increase sales.
An empirical examination of factors affecting consumer repurchase intention in department store’s online channel (post Covid-19) Nugroho, Andrianto Prasetya; Etty Zuliawati Zed; Tri Mulyani Kartini
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research aims to study factors affecting consumer repurchase intention in department store’s online channels. The study covers respondents from Jabodetabek area in Indonesia who have carried out transactions through the department store’s online channel and follow their social media. We chose the Matahari department store because it is the largest department store in Indonesia. Based on the theory of repurchase intention, we consider and identify the nexus between e-service quality, social media engagement, privacy concerns, and e-promotion. Data were collected from 100 samples. Multiple regression is used in this study's analysis to evaluate the hypothesis of each independent variable's effect on the dependent variable. The statistical program SPSS was utilized to help with the testing and analysis of the data gathered from survey responses. The findings show that e-service quality, social media engagement, privacy concerns, and e-promotion have a positive impact on repurchase intention
Co-Authors Andrianto Prasetya Nugroho Etty Zuliawati Zed Etty Zuliawati Zed Hendra Bagus Indra Setiawan Nasrun Baldah Nugroho, Andrianto Prasetya Pupung Purnamasari Raniasari Bimanti Esthi Rismawati Sinta Sundari Heriyanti Sri Wahyuningsih Suhendra Suhendra Vania Lalita Yunita Ramadhani Ratnaningsih Zed, Etty Zuliawati