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All Journal The Es Economics and Entrepreneurship
Budi Santoso, R Tri Priyono
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Economics, Econometrics & Finance

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The Influence of Career Development, Work Motivation, Work Flexibility on Employee Performance and Satisfaction as Mediation: (Case Study at the Labuan Bajo Tourism Office) Ogi, Igenasius; Komalasari, Yeyen; Budi Santoso, R Tri Priyono; Joko Adinegara, Gusti Ngurah
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.308

Abstract

The purpose of this study was to examine the effect career development, work motivation, and work flexibility on employee performance with job satisfaction as an intermediary variable at the Labuan Bajo Tourism Office, West Manggarai. This quantitative study, using a questionnaire from 31 ASN employees and analyzed with SEM-PLS, found that career development, work motivation, and work flexibility all positively and significantly affect employee performance and job satisfaction at the Labuan Bajo Tourism Office, West Manggarai. Additionally, job satisfaction mediates the effects of these factors on employee performance.
The Influence of Digital Marketing and Brand Image on Customer Retention on Hospitality Practice with Customer Relationship Marketing (CRM) as a Mediator Kurniawan, I Nengah; Ruspendi Junaedi, I Wayan; Joko Adinegara, Gusti Ngurah; Budi Santoso, R Tri Priyono
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.311

Abstract

In an increasingly advanced digital era, digital marketing, brand image, and customer relationship marketing have become important elements in a company's marketing strategy. This study aims to analyse the effect of digital marketing and brand image on customer retention at Prasi Hospitality, with customer relationship marketing as a mediating variable. This study involved 70 respondents who were selected using purposive sampling method. Data was collected through questionnaires. To test the hypothesis, data analysis was conducted using SEM-PLS technique using SmartPLS. The results showed that digital marketing and brand image directly have a positive effect on customer retention, and also have an indirect positive effect through customer relationship marketing. Customer relationship marketing can partially mediate the effect of digital marketing and brand image on customer retention. Digital marketing and brand image each have a positive effect on customer relationship marketing, which in turn also has a positive effect on customer retention. It is recommended to develop content that is interactive, provides a personalised experience, and is tailored to customer preferences.
Co-Authors I Wayan Ruspendi Junaedi Joko Adinegara, Gusti Ngurah Kurniawan, I Nengah Ogi, Igenasius Yeyen Komalasari