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All Journal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmu Dakwah Jurnal Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Islamic Economics (IJIE) Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Journal of Ekonomics, Finance, and Management Studies
Afif Zaerofi
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Influencer Marketing, Kualitas Konten, dan Diskon Harga Terhadap Keputusan Pembelian Lozy Hijab dengan Self Control Sebagai Variabel Moderasi Siti Aisyah; Afif Zaerofi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8002

Abstract

This study aims to test and analyze the influence of influencer marketing, content quality, and discounts on Lozy HIjab purchasing decisions moderated by self-control. The method in this study uses a causal quantitative method. The sampling technique in this study is the Non-Probability and Purposive sampling methods. The number of samples using the Slovin formula and there are 220 respondents. In this study, data was obtained from distributing online questionnaires. The data analysis technique uses the Partial Least Square Structural Equation Modeling (PLS-SEM) technique. The results of the study indicate that the variables of content quality and discounts have a positive and significant effect on purchasing decisions. While the influencer marketing variable has no effect on purchasing decisions. And self-control can significantly moderate the effect of discounts on purchasing decisions. Kaywords: Influencer marketing, content quality, price discount, self control, purchasing decision
Pengaruh Kemudahan Penggunaan, Kepercayaan Konsumen dan Ulasan Terhadap Minat Beli Ulang Platform Shopee: Studi Kasus pada Gen Z di Jabodetabek Rindu Islamia; Afif Zaerofi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.7847

Abstract

 This study aims to determine the influence of ease of use, consumer confidence, and reviews on repurchase interest on the Shopee platform among Generation Z in the Jabodetabek area. Titled "The Influence of Ease of Use, Consumer Confidence, and Reviews on Repurchase Interest on the Shopee Platform: A Case Study on Gen Z in Jabodetabek," this research employs a causal quantitative approach using the SEM-PLS analysis technique. The sampling method used is purposive sampling, with data collected through an online questionnaire distributed via Google Forms to 150 active Shopee users from Gen Z. The findings of this study are expected to provide insights into the factors influencing repurchase decisions in e-commerce, particularly among young consumers.
Co-Authors Agnanisa Ainaya Arum Puspita Azila, Nur Azila Gian Muktabar Anggoro Jati Haidar, Abdullah Khabib Sholeh Muhammad Rakan Harids Nur Hendrasto Rindu Islamia Shinta Khairunnisah Siti Aisyah SUTOPO Yono Haryono