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All Journal Sosioglobal : Jurnal Pemikiran dan Penelitian Sosiologi JWP (Jurnal Wacana Politik) Public Knowledge
Jamri, Mohamad Hafifi
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Influencer Media Sosial Tiktok Terhadap Proses Pembelajaran Netizen Di Malaysia Mustofa, Mustabsyirotul Ummah; Abdul Wahab, Intan Nur Amira; Abdul Ghafar, Nur Alia Elyna; Azizi, Muhammad Afiq Irfan Mohd; Haqq, Maisarah Azani Fadli Abdul; Jamri, Mohamad Hafifi
Sosioglobal Vol 8, No 2 (2024): Sosioglobal: Jurnal Pemikiran dan Penelitian Sosiologi
Publisher : Department of Sociology, Faculty of Social and Political Science, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jsg.v8i2.56931

Abstract

ABSTRAK  Penelitian ini bertujuan untuk menyelidiki sejauh mana para influencer TikTok membentuk pembelajaran di antara para audiensnya. Secara khusus, penelitian ini berusaha memahami jenis konten yang diproduksi oleh influencer, metode yang mereka gunakan untuk melibatkan audiens mereka, dan dampak dari strategi ini terhadap pengalaman belajar audiens. Dengan mengeksplorasi fenomena ini, penelitian ini berusaha untuk memberikan wawasan tentang peran influencer media sosial dalam membentuk perilaku belajar dan menginformasikan strategi untuk mempromosikan hasil pembelajaran yang positif di lingkungan online. Tujuan dari penelitian ini adalah untuk menguji bagaimana influencer TikTok mempengaruhi perilaku belajar dan juga untuk menguji keakuratan dan akuntabilitas influencer TikTok dalam konten pendidikan. Metodologi yang digunakan dalam penelitian ini adalah survei kuantitatif. Jumlah sampel minimum ditentukan melalui perangkat lunak Raosoft Sample Size Calculator. Penelitian ini menggunakan pendekatan kuantitatif melalui platform Google Form, dengan 432 responden dari berbagai latar belakang. Temuan menunjukkan bahwa sebagian besar responden cukup mengetahui pola penggunaan TikTok (M=3.95), dan dengan informasi yang diberikan, mayoritas responden juga setuju dengan perspektif tentang bagaimana influencer TikTok membentuk pembelajaran di kalangan penonton (M=3.84) dan juga responden setuju dengan dampak tentang bagaimana influencer TikTok membentuk pembelajaran di kalangan penonton (M=3.88). Terakhir, penelitian ini menunjukkan bahwa di TikTok, para influencer sering menampilkan berbagai perilaku, keterampilan, atau pengetahuan dalam video mereka.  Penonton, pada gilirannya, mengamati demonstrasi ini dan dapat menginternalisasi informasi yang disajikan dan influencer bertindak sebagai model bagi audiens mereka.Kata Kunci: TikTok, Influencer, Perilaku, Pembelajaran, Pendidikan  ABSTRACTThis study aims to investigate the extent to which TikTok influencers shapes learning among their audience members. Specifically, it seeks to understand the types of content produced by influencers, the methods they employ to engage their audience, and the impact of these strategies on viewers' learning experiences. By exploring this phenomenon, the study seeks to provide insights into the role of social media influencers in shaping learning behaviour and inform strategies for promoting positive learning outcomes in online environments. Objective of this study is to examine how TikTok influencers affect learning behaviour and also to examine the TikTok influencers' accuracy and accountability in educational content. Methodology that been used in this study is Quantitative surveys. The minimum sample size was determined through Raosoft Sample Size Calculator software. The study employs a quantitative approach via the Google Form platform, with 432 respondents from various backgrounds partaking. The findings indicate that most respondents are midly aware with TikTok usage pattern (M=3.95), and with the information provided, the majority of respondents are also in agreement with the perspective on how TikTok influencers shapes learning among viewers (M=3.84) and also respondents agree with the impact on how TikTok influencers shapes learning among viewers (M=3.88). Finally, this study shows that on TikTok, influencers often showcase various behaviour, skills, or knowledge in their videos.  Viewers, in turn, observe these demonstrations and may internalize the information presented and influencers act as models for their viewers.Keywords: TikTok, Influencer, Behaviour, Learning, Educational
Pengaruh Media Sosial Tiktok Dalam Isu Kesehatan Mental Di Malaysia Hendra, Hendra; Zailani, Muhammad Hafiez Zulhakim; Asharudin, Erynnadiyah Nuraisyah; Ibrahim, Nur Hamizah; Nor Hafizam, Erie Nur Fatihah; Jamri, Mohamad Hafifi; Mustofa, Mustabsyirotul Ummah
Sosioglobal Vol 8, No 2 (2024): Sosioglobal: Jurnal Pemikiran dan Penelitian Sosiologi
Publisher : Department of Sociology, Faculty of Social and Political Science, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jsg.v8i2.56839

Abstract

ABSTRAKPlatform media sosial adalah elemen penting dalam kehidupan masyarakat, karena tidak diragukan lagi telah mengubah cara orang berinteraksi dan berkomunikasi satu sama lain. Mencari informasi tentang kesehatan mental adalah salah satu cara orang menggunakan media sosial, khususnya TikTok. Di samping dampak positifnya, TikTok juga menjadi tempat berkembangnya misinformasi, di mana orang-orang akan mengeksploitasi platform ini untuk berbagi informasi tentang kesehatan mental dengan tujuan mencari perhatian dan empati dari orang lain. Penelitian ini bertujuan untuk mengukur kesadaran masyarakat terhadap isu kesehatan mental di TikTok dan mengetahui penerimaan masyarakat termasuk opini dan sikap terkait isu kesehatan mental. Penelitian ini menggunakan metode kuantitatif dan menggunakan convenience sampling dengan melibatkan 400 responden. Adapun penyebaran quesioner dilakukan melalui   Google Form. Temuan utama dari penelitian ini menggambarkan bahwa TikTok efektif dalam mengatasi masalah kesehatan mental, pengguna TikTok menerima pendapat yang dibagikan di platform terkait masalah tersebut. Penelitian ini telah memberikan kontribusi yang signifikan kepada masyarakat dengan mengadvokasi pemanfaatan TikTok yang tepat, sebagai sarana untuk mendorong wacana kesehatan mental. Penelitian ini telah membuka jalan bagi pengembangan komunitas yang lebih suportif, mendorong diskusi terbuka tentang masalah kesehatan mental dan mempromosikan kesadaran tentang cara menggunakan potensi TikTok secara efektif untuk inisiatif kesehatan mental. Kata kunci:  Media Sosial, Kesehatan Mental; Kesadaran; Pencarian Perhatian; TikTok.  ABSTRACTSocial media platforms are an essential element in people's lives, as they have undoubtedly changed how people interact and communicate. Looking for information about mental health is one way people use social media, especially TikTok. Apart from its positive impact, TikTok has also become a place for misinformation to develop, where people will exploit this platform to share information about mental health to seek attention and empathy from other people. This research aims to measure public awareness of mental health issues on TikTok and determine public acceptance, including opinions and attitudes regarding mental health issues. This research uses quantitative methods and convenience sampling involving 400 respondents. The questionnaire was distributed via Google Forms. This study's main findings illustrate that TikTok effectively addresses mental health issues; TikTok users are receptive to the opinions shared on the platform regarding these issues. This research has significantly contributed to society by advocating for the appropriate use of TikTok to encourage mental health discourse. This research has paved the way for developing more supportive communities, encouraging open discussions about mental health issues and promoting awareness about effectively using TikTok's potential for mental health initiatives.Keywords: Social Media, Mental Health, Awareness, Attention Seeking, TikTok.
THE INFLUENCE OF POLITICAL FAKE NEWS ON TIKTOK AND ITS IMPACT ON INTER-ETHNIC RELATIONS IN MALAYSIA Amri, Ahmad Luqman Mohd Shamsul; Mustazar, Muhammad Aiman Daniel; Hamim, Muhammad Adib Farhan Mohd; Jamri, Mohamad Hafifi; Witianti, Siti
JWP (Jurnal Wacana Politik) Vol 10, No 3 (2025): JWP (Jurnal Wacana Politik) September
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jwp.v10i3.56596

Abstract

TikTok as a platform has become an ideal environment for political discussions and even plays a role in spreading false information. Malaysia, a country with diverse ethnicities, has experienced the impact of viral political misinformation on societal harmony. Thus, this study aims to enhance our understanding of how political misinformation on TikTok can exacerbate ethnic differences in Malaysia by highlighting its potential social implications. The study adopts the Uses and Gratifications Theory as a foundation for developing a framework. A quantitative survey method was employed, with data collected via Google Forms from 407 respondents. Data analysis was conducted using SPSS software. The findings reveal that the majority of respondents are highly aware and knowledgeable about various aspects of political fake news on TikTok. Specifically, understanding of fake news on TikTok is notably high, with an overall mean score of M=4.17, indicating strong comprehension among respondents. Similarly, exposure to political content on TikTok recorded a high average score of M=3.33, reflecting frequent interactions with such material. Furthermore, perceptions of political fake news had an overall mean of M=3.79, showing that respondents generally acknowledge and recognize the presence of misinformation. Lastly, the perceived impact of political fake news on interethnic relations was significant, with a high average score of M=3.99, highlighting concerns about the potential exacerbation of ethnic tensions due to misinformation. These findings underscore the critical need to address the spread of political fake news to mitigate its adverse effects on social cohesion.
Autism Awareness On Tiktok: Impact On Youth Perceptions A Dzulkifli, Nur Danisa Humaira; Masharudean, Madihah Humaira; Mohd Ihsan, Aisya Humayrah ; Mahamad, Nur Ifatul Izzara; Jamri, Mohamad Hafifi; Rizkiyansyah, Ferry Kurnia
Public Knowledge Vol 1 No 2 (2024): Agustus 2024
Publisher : PT. Data Jaringan Visual Indonesia (Djava)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62771/pk.v1i2.12

Abstract

Autism spectrum disorders (ASD) comprise a wide range of conditions characterised by varying degrees of challenges with social interaction and communication. Meanwhile, TikTok is a social media platform that allows users to share short videos. The purpose of this study is to measure the level of youth’s awareness towards autism spectrum disorder (ASD) on TikTok and to reduce stigma towards autism spectrum disorder (ASD) among youth. The study adopted magic bullet theory as the basis for developing its model. A total of 408 respondents, comprising multi-ethnic Malaysian youth between the ages of 15-40 who have exposure to social media usage, participated through an online questionnaire distributed to them. Both convenience sampling and purposive sampling were integrated for data collection. Manual analysis was done to analyze the collected research data. The main findings of the study showed that exposure to autism awareness content on TikTok has emerged as a powerful catalyst in transforming youths’ attitudes toward autism. Overall, this study revealed that TikTok could be used as an effective tool to spread awareness and change the stigma or negative perception of youth towards ASD issues.
Emerging Trends in Money Scams Targeting Adult Telegram Users in Malaysia Faharudin, Nur Syifaa’; Nabilah Othman, Nur Azyan; Nursabrina Badrulzaman, Sarah; Mohd Nazril, Alis; Jamri, Mohamad Hafifi; Suryana, Nanang; Djuyandi, Yusa
Public Knowledge Vol 2 No 2 (2025): Agustus 2025
Publisher : PT. Data Jaringan Visual Indonesia (Djava)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62771/pk.v2i2.23

Abstract

The rise of cyber fraud targeting Telegram users in Malaysia poses a major threat to the trust and financial security of the digital platform. Therefore, this study will focus on two main objectives, which are to identify the strategies used by scammers to target adult users of Telegram Malaysia and evaluate the effectiveness of public awareness efforts aimed at educating the public about scams among Telegram users. By using Uses and Gratification Theory, which states that individuals engage with media to fulfill social and psychological needs, this research explores why scammers exploit Telegram's large user base and secure messaging for financial gain. To ensure accurate and reliable findings, a quantitative methodology was employed, using a structured questionnaire distributed via Google Forms, gathering responses from 416 participants through the integration of purposive and convenience sampling, chosen for its efficiency in reaching a diverse respondent pool. The results show that users are aware of online scams and can identify their various patterns as well as prevalent tactics. Susceptibility can be caused by a variety of factors, including a lack of awareness, being easily deceived, and financial desperation. Hence, in order to prevent cybercrime and promote digital safety, it is crucial to put pre-emptive measures into place, collaborate with governments, and launch effective awareness programs. In conclusion, social media platforms serve as vital tools for disseminating scam-related information.
Analyzing Tiktok’s Role in Shaping Health Behaviour Anak Jeffry Douglas, Irvina Joan; Mohamad Ridzwan, Nurlisa; Binti Mohammad Bakhtiar, Nurul ‘Atiqah; Binti Nasrin, Nurul Atiqah; Jamri, Mohamad Hafifi; Zul Chairiyah, Sri; Djuyandi, Yusa
Public Knowledge Vol 2 No 2 (2025): Agustus 2025
Publisher : PT. Data Jaringan Visual Indonesia (Djava)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62771/pk.v2i2.25

Abstract

This study employs a descriptive survey design to comprehensively assess consumer behaviours towards health products promoted on TikTok, targeting Malaysian citizens aged 18 and above. Despite the platform's increasing popularity for health product advertisements, scepticism persists regarding the efficacy of products endorsed by TikTok influencers. Findings reveal a positive response towards TikTok's influence on purchasing behaviour, with users acknowledging the need to verify health claims before making purchases. While there's a slight preference for health products endorsed by influencers, informed decision-making is emphasised. Positive feedback from TikTok users influences others' decisions to try health products, but concerns arise over potential misinformation dissemination and discrepancies between healthcare provider recommendations and patient preferences. Users prioritise influencer credibility and medical expertise, although not all actively seek health-related content. The study sheds light on TikTok's role in shaping consumer perceptions and behaviours, guided by the Transactionality Paradigm Theory. Future research could delve into long-term effects of TikTok endorsements, strategies to mitigate misinformation, and regulatory oversight to enhance consumer trust in health-related advertisements on social media platforms.
Co-Authors A Dzulkifli, Nur Danisa Humaira Abdul Ghafar, Nur Alia Elyna Abdul Wahab, Intan Nur Amira Amri, Ahmad Luqman Mohd Shamsul Anak Jeffry Douglas, Irvina Joan Asharudin, Erynnadiyah Nuraisyah Azizi, Muhammad Afiq Irfan Mohd Binti Mohammad Bakhtiar, Nurul ‘Atiqah Binti Nasrin, Nurul Atiqah Faharudin, Nur Syifaa’ Hamim, Muhammad Adib Farhan Mohd Haqq, Maisarah Azani Fadli Abdul Hendra Hendra Ibrahim, Nur Hamizah Mahamad, Nur Ifatul Izzara Masharudean, Madihah Humaira Mohamad Ridzwan, Nurlisa Mohd Ihsan, Aisya Humayrah  Mohd Nazril, Alis Mustabsyirotul Ummah Mustofa Mustazar, Muhammad Aiman Daniel Nabilah Othman, Nur Azyan Nor Hafizam, Erie Nur Fatihah Nursabrina Badrulzaman, Sarah Rizkiyansyah, Ferry Kurnia Siti Witianti Suryana, Nanang Yusa Djuyandi Zailani, Muhammad Hafiez Zulhakim Zul Chairiyah, Sri