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All Journal Sosioglobal : Jurnal Pemikiran dan Penelitian Sosiologi JWP (Jurnal Wacana Politik) Public Knowledge
Jamri, Mohamad Hafifi
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Public Knowledge

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Autism Awareness On Tiktok: Impact On Youth Perceptions A Dzulkifli, Nur Danisa Humaira; Masharudean, Madihah Humaira; Mohd Ihsan, Aisya Humayrah ; Mahamad, Nur Ifatul Izzara; Jamri, Mohamad Hafifi; Rizkiyansyah, Ferry Kurnia
Public Knowledge Vol 1 No 2 (2024): Agustus 2024
Publisher : PT. Data Jaringan Visual Indonesia (Djava)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62771/pk.v1i2.12

Abstract

Autism spectrum disorders (ASD) comprise a wide range of conditions characterised by varying degrees of challenges with social interaction and communication. Meanwhile, TikTok is a social media platform that allows users to share short videos. The purpose of this study is to measure the level of youth’s awareness towards autism spectrum disorder (ASD) on TikTok and to reduce stigma towards autism spectrum disorder (ASD) among youth. The study adopted magic bullet theory as the basis for developing its model. A total of 408 respondents, comprising multi-ethnic Malaysian youth between the ages of 15-40 who have exposure to social media usage, participated through an online questionnaire distributed to them. Both convenience sampling and purposive sampling were integrated for data collection. Manual analysis was done to analyze the collected research data. The main findings of the study showed that exposure to autism awareness content on TikTok has emerged as a powerful catalyst in transforming youths’ attitudes toward autism. Overall, this study revealed that TikTok could be used as an effective tool to spread awareness and change the stigma or negative perception of youth towards ASD issues.
Emerging Trends in Money Scams Targeting Adult Telegram Users in Malaysia Faharudin, Nur Syifaa’; Nabilah Othman, Nur Azyan; Nursabrina Badrulzaman, Sarah; Mohd Nazril, Alis; Jamri, Mohamad Hafifi; Suryana, Nanang; Djuyandi, Yusa
Public Knowledge Vol 2 No 2 (2025): Agustus 2025
Publisher : PT. Data Jaringan Visual Indonesia (Djava)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62771/pk.v2i2.23

Abstract

The rise of cyber fraud targeting Telegram users in Malaysia poses a major threat to the trust and financial security of the digital platform. Therefore, this study will focus on two main objectives, which are to identify the strategies used by scammers to target adult users of Telegram Malaysia and evaluate the effectiveness of public awareness efforts aimed at educating the public about scams among Telegram users. By using Uses and Gratification Theory, which states that individuals engage with media to fulfill social and psychological needs, this research explores why scammers exploit Telegram's large user base and secure messaging for financial gain. To ensure accurate and reliable findings, a quantitative methodology was employed, using a structured questionnaire distributed via Google Forms, gathering responses from 416 participants through the integration of purposive and convenience sampling, chosen for its efficiency in reaching a diverse respondent pool. The results show that users are aware of online scams and can identify their various patterns as well as prevalent tactics. Susceptibility can be caused by a variety of factors, including a lack of awareness, being easily deceived, and financial desperation. Hence, in order to prevent cybercrime and promote digital safety, it is crucial to put pre-emptive measures into place, collaborate with governments, and launch effective awareness programs. In conclusion, social media platforms serve as vital tools for disseminating scam-related information.
Analyzing Tiktok’s Role in Shaping Health Behaviour Anak Jeffry Douglas, Irvina Joan; Mohamad Ridzwan, Nurlisa; Binti Mohammad Bakhtiar, Nurul ‘Atiqah; Binti Nasrin, Nurul Atiqah; Jamri, Mohamad Hafifi; Zul Chairiyah, Sri; Djuyandi, Yusa
Public Knowledge Vol 2 No 2 (2025): Agustus 2025
Publisher : PT. Data Jaringan Visual Indonesia (Djava)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62771/pk.v2i2.25

Abstract

This study employs a descriptive survey design to comprehensively assess consumer behaviours towards health products promoted on TikTok, targeting Malaysian citizens aged 18 and above. Despite the platform's increasing popularity for health product advertisements, scepticism persists regarding the efficacy of products endorsed by TikTok influencers. Findings reveal a positive response towards TikTok's influence on purchasing behaviour, with users acknowledging the need to verify health claims before making purchases. While there's a slight preference for health products endorsed by influencers, informed decision-making is emphasised. Positive feedback from TikTok users influences others' decisions to try health products, but concerns arise over potential misinformation dissemination and discrepancies between healthcare provider recommendations and patient preferences. Users prioritise influencer credibility and medical expertise, although not all actively seek health-related content. The study sheds light on TikTok's role in shaping consumer perceptions and behaviours, guided by the Transactionality Paradigm Theory. Future research could delve into long-term effects of TikTok endorsements, strategies to mitigate misinformation, and regulatory oversight to enhance consumer trust in health-related advertisements on social media platforms.
Co-Authors A Dzulkifli, Nur Danisa Humaira Abdul Ghafar, Nur Alia Elyna Abdul Wahab, Intan Nur Amira Amri, Ahmad Luqman Mohd Shamsul Anak Jeffry Douglas, Irvina Joan Asharudin, Erynnadiyah Nuraisyah Azizi, Muhammad Afiq Irfan Mohd Binti Mohammad Bakhtiar, Nurul ‘Atiqah Binti Nasrin, Nurul Atiqah Faharudin, Nur Syifaa’ Hamim, Muhammad Adib Farhan Mohd Haqq, Maisarah Azani Fadli Abdul Hendra Hendra Ibrahim, Nur Hamizah Mahamad, Nur Ifatul Izzara Masharudean, Madihah Humaira Mohamad Ridzwan, Nurlisa Mohd Ihsan, Aisya Humayrah  Mohd Nazril, Alis Mustabsyirotul Ummah Mustofa Mustazar, Muhammad Aiman Daniel Nabilah Othman, Nur Azyan Nor Hafizam, Erie Nur Fatihah Nursabrina Badrulzaman, Sarah Rizkiyansyah, Ferry Kurnia Siti Witianti Suryana, Nanang Yusa Djuyandi Zailani, Muhammad Hafiez Zulhakim Zul Chairiyah, Sri