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Sendik Saputra
Universitas PGRI Wiranegara
Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health

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Pendampingan Pelayanan Usaha Mikro Kecil Menengah (UMKM) dalam Pengurusan Legalitas & Branding Usaha di Kelurahan Karanganyar Ilmiyatur Rosidah; Galang Febriansyah; Sendik Saputra; Atika Dwi Rahmania; Muhammad Rosul; Wasilatul Choiriyah
Jurnal Kemitraan Masyarakat Vol. 1 No. 3 (2024): September: Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v1i3.529

Abstract

Micro, Small and Medium Enterprises (MSMEs) are business activities that are very helpful in improving the community's economy. In carrying out MSMEs activities, it is important for business actors to carry out legality and product branding in the business they are running. In Karanganyar village, there are several MSMEs that have not yet carried out legality and product branding, so the solution provided is to provide counseling and assistance to carry out legality and product branding. The purpose of legality and product branding in MSMEs is to provide a strong foundation for the sustainability of a legally protected business, increase trust and competitiveness in entrepreneurship, market access will be wider, and increase added value and loyalty. The result of the assistance activities in managing the legality and branding of MSMEs products in Karanganyar village is that MSMEs get a Business Identification Number (BIN), and receive assistance in making product photos and designing banners.
Co-Authors Atika Dwi Rahmania Galang Febriansyah Ilmiyatur Rosidah Muhammad Rosul Wasilatul Choiriyah