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All Journal Jurnal Dimensi Daya Saing : Jurnal Ilmu Manajemen Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Al-Amwal Procuratio : Jurnal Ilmiah Manajemen Bussman Journal : Indonesian Journal of Business and Management Jurnal Bisnis Kompetitif Jurnal Ekonomi dan Kewirausahaan West Science Journal of Innovative and Creativity
Arfianti Novita Anwar
Universitas Pasir Pengaraian
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
Pengaruh Kepuasan Pelanggan Terhadap Keputusan Pembelian Ulang Pada Usaha Air Masak Isi Ulang Asyraf Di Dusun Sempurna Alam Rivaldi Rivaldi; Arfianti Novita Anwar; Hendry Kurniawan
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3414

Abstract

The study purpose was to empirically analyze the influence of customer satisfaction on the repurchase decisions of consumers at the Asyraf boiled refill water business, a local UMKM in Dusun Sempurna Alam. In an increasingly competitive market, customer retention is a key factor for business sustainability. This research was prompted by the observation of fluctuating sales data, which suggests that while there is a base of loyal customers, their repurchase behavior is not consistently stable, highlighting the critical need to understand the role of satisfaction in fostering loyalty. Materials and methods. This study utilized a quantitative approach with a causal research design. The sample consisted of 50 customers selected through purposive sampling, with the criterion of having made at least two purchases. Primary data were collected via an online questionnaire distributed through Google Forms, employing a 5-point Likert scale. Data analysis was conducted using simple linear regression after the data successfully passed validity, reliability, and classical assumption tests (normality, multicollinearity, and heteroscedasticity). Results. The findings confirmed a positive and statistically significant effect of customer satisfaction on repurchase decisions. The regression analysis yielded the equation Y = 4.985 + 0.572X. The significance of this relationship was supported by the t-test, which showed a t-value of 10.583, significantly higher than the t-table value of 1.676 at a 0.05 significance level. Furthermore, the coefficient of determination (Adjusted R²) was 0.694, indicating that customer satisfaction accounts for 69.4% of the variance in repurchase decisions. Conclusions. Customer satisfaction is a powerful and essential driver of repurchase decisions within this UMKM context. The study concludes that to build a stable customer base and ensure long-term business viability, the company must prioritize strategies aimed at consistently maintaining and enhancing the customer experience.
Analisis Pengaruh Likuiditas, Ukuran Perusahaan dan Leverage Terhadap Profitabilitas pada Perusahaan Sektor Agriculture yang Terdaftar di BEI Periode 2020- 2024 Putri, Della Amaliyah; Makmur, Makmur; Anwar, Arfianti Novita
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The study purpose was to analyze the effect of liquidity, firm size, and leverage on profitability in agriculture sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. Profitability, measured by Return on Assets (ROA), reflects a company’s ability to generate earnings from its total assets and serves as a key indicator of financial performance. Liquidity is proxied by Current Ratio (CR), firm size is measured using the natural logarithm of total assets, and leverage is represented by Debt to Asset Ratio (DAR). Materials and methods. This research employed a quantitative approach using secondary data derived from annual financial reports published on the official website of the Indonesia Stock Exchange. The population consisted of 22 agriculture sector companies, with 10 companies selected as samples through purposive sampling based on predetermined criteria. Data analysis was conducted using descriptive statistics, classical assumption tests, and multiple linear regression analysis supported by SPSS software. Hypothesis testing included the coefficient of determination (R²), t-test, and F-test at a 5% significance level. Results. The results indicated that liquidity has a positive and significant effect on profitability. Firm size and leverage, however, do not have a significant partial effect on profitability. Simultaneously, liquidity, firm size, and leverage significantly influence profitability. The adjusted R² value of 0.160 shows that 16% of the variation in profitability is explained by the model, while 84% is influenced by other factors outside the research variables. Conclusions. The findings highlight that liquidity stability is a more dominant determinant of profitability in the agriculture sector compared to firm size and leverage. Effective working capital management is therefore crucial to maintaining sustainable financial performance.
Pengaruh Kebijakan Dividen dan Profitabilitas Terhadap Nilai Perusahaan Pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2020-2024 Fazria, Miftakhul; Rahayu, Heffi Christya; Anwar, Arfianti Novita
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The study purpose was to examine the effect of dividend policy and profitability on firm value in manufacturing companies within the food and beverage subsector listed on the Indonesia Stock Exchange during the 2020–2024 period, which covers both the COVID-19 pandemic and the post-pandemic recovery phase. This study aims to provide empirical evidence on how financial decisions and fundamental performance indicators influence market valuation under economic uncertainty. By focusing on a defensive industry, the research highlights the relative importance of dividend distribution and profitability in shaping investor perception. Materials and methods. This research employed a quantitative approach using secondary data derived from audited annual financial statements. The population consisted of 16 companies, and six firms were selected as samples through purposive sampling based on specific criteria, including consistent listing and dividend distribution during the observation period. Dividend policy was measured using Dividend Payout Ratio (DPR), profitability was proxied by Return on Equity (ROE), and firm value was measured using Price to Book Value (PBV). Data were analyzed using multiple linear regression with SPSS 21, following classical assumption tests. Results. The findings reveal that dividend policy has a positive and significant effect on firm value, although its impact is relatively modest. Profitability demonstrates a stronger positive and significant influence on firm value, indicating that investors place greater emphasis on fundamental performance. Simultaneously, dividend policy and profitability significantly affect firm value, with an adjusted R² of 0.698, suggesting substantial explanatory power. Conclusions. The study concludes that during periods of economic disruption and recovery, firm value in the food and beverage subsector is more sensitive to profitability than dividend policy. While dividend payments function as a positive market signal, sustainable earnings performance remains the primary driver of market valuation.
Co-Authors Afrino, Januar Andi Andi Endera Endera Erpiawan Erpiawan Fahmi Gustiawan Fazria, Miftakhul Gitya, Febiana Gustiawan, Fahmi Gustirani, Gustirani Hendry Kurniawan, Hendry Hidayat Hidayat Khoiri, Ummul Makmur Makmur Mela, Fefti Yulian OKTININGSIH, WIDIA Putri, Della Amaliyah Ratna Dewi Rivaldi Rivaldi Sahara, Wiwin Seprini Suhartono Teddy Chandra