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All Journal JEMMA | Journal of Economic, Management and Accounting Movere Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Muhammad Nasir Hamzah
Institut Bisnis dan Keuangan Nitro
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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 1 
PENGARUH KOMPETENSI DAN MOTIVASI KERJA TERHADAP KUALITAS PELAYANAN MELALUI KINERJA PADA KANTOR PT. JASA RAHARJA GORONTALO CABANG SULAWESI UTARA Kemal Karman Kamaluddin; Muhammad Nasir Hamzah; Rachman Suwandaru
JEMMA (Journal of Economic, Management and Accounting) Vol 7, No 2 (2024): September 2024 (On Proses)
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v7i2.2937

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis  pengaruh  kompetensi dan motivasi kerja terhadap kualitas pelayanan melalui kinerja pada kantor PT. Jasa Raharja Gorontalo cabang Sulawesi Utara. Penelitian ini menggunakan metode deskriptif kuantitatif dengan menggunakan aplikasi Smart PLS 4.10 dalam proses pengolahan data selama periode penelitian. Populasi dalam penelitian ini adalah seluruh karyawan PT Jasa Raharja dan sampel dalam penelitian ini menggunakan metode sampling jenuh. Metode analisis dalam penelitian ini menggunakan Analisis Path, Uji Goodness-of Fit Test dan Pengujian Hipotesis. Hasil penelitian ini menunjukkan bahwa secara parsial 1) kompetensi karyawan berpengaruh positif dan signifikan terhadap kinerja karyawana, 2) motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, 3) kompetensi karyawan berpengaruh positif dan signifikan terhadap kualitas pelayanan, 4) motivasi kerja berpengaruh positif dan signifikan terhadap kualitas pelayanan, 5) kinerja karyawan positif dan signifikan terhadap kualitas pelayanan, 6) kompetensi karyawan berpengaruh positif dan signifikan terhadap kualitas pelayanan melalui kinerja karyawan, 7) motivasi kerja berpengaruh positif dan signifikan terhadap kualitas pelayanan melalui kinerja karyawan.
Strategi Pengelolaan SDM Dalam Menyikapi Kebijakan Efisiensi Pemerintah Pada Swiss-Belhotel Rainforest Kuta – Bali I Made Adhika Dwi Kusuma; Muhammad Nasir Hamzah; Megawaty
Movere Journal Vol. 8 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i1.754

Abstract

Government efficiency policies have significantly affected the hospitality industry, particularly hotels that rely on government-related market segments such as Meetings, Incentives, Conventions, and Exhibitions (MICE), thereby requiring adaptive and strategic human resource management (HRM). However, empirical studies that specifically examine how HRM strategies are practically implemented in response to government efficiency policies remain limited, especially within the context of the hospitality industry in Bali. This study aims to analyze the human resource management strategies implemented by Swiss-Belhotel Rainforest Kuta – Bali in responding to government efficiency policies and to examine adaptive HRM practices in sustaining organizational performance under external pressures. This research employs a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews with management and employees, direct observation of hotel operational activities, and analysis of supporting documents. Data analysis was conducted using NVivo 14 to identify themes, patterns, and adaptive HRM strategies. The findings reveal that government efficiency policies resulted in a decline in demand from government market segments, particularly MICE activities. In response, management implemented HRM strategies based on Strategic Human Resource Management (SHRM) and the Resource-Based View (RBV), including multiskilling training, flexible work scheduling, cross-departmental collaboration, and workload optimization. These strategies were supported by transparent internal communication and supportive leadership, enabling the hotel to maintain organizational performance and operational sustainability amid external pressures.
Pengaruh Kualitas Pelayanan dan Citra Merk Terhadap Keputusan Menabung Pada Bank Papua Kantor Cabang Abepura Melalui Word Of Mouth Sebagai Variabel Intervening Hendra Gunawan; Muhammad Nasir Hamzah; Jamal Irawan Widyanardy
Movere Journal Vol. 8 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i2.756

Abstract

This study aims to analyze the influence of service quality and brand image on saving decisions, with word of mouth (WOM) serving as an intervening variable at Bank Papua, Abepura Branch. In a marketing context, saving decisions are influenced by various factors, including service quality, brand image, and word of mouth. This research adopts a quantitative approach using survey methods and data analysis via Structural Equation Modeling (SEM). The results demonstrate that service quality has a significant positive influence on saving decisions; brand image has a significant positive influence on saving decisions; and word of mouth has a significant positive influence on saving decisions. Furthermore, service quality has a significant positive influence on word of mouth, and brand image has a significant positive influence on word of mouth. Service quality and brand image both exhibit a significant positive influence on saving decisions through word of mouth as an intervening variable. These findings provide a significant contribution to marketing, particularly in designing service quality and brand image programs to optimize saving decisions. Additionally, this study offers practical implications for management in formulating policies that can enhance saving decisions through the continuous optimization of service quality and brand image.  
Analisis Pengaruh Digital Customer Exprience dan Digital Service Quality Terhadap Loyalitas Nsabah Melalui Perceived Value Pada Aplikasi Digital BNI WONDR Salni; Muhammad Nasir Hamzah; Maryam Nurdin
Movere Journal Vol. 8 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i2.765

Abstract

This study aims to analyze the influence of Digital Customer Experience and Digital Service Quality on Customer Loyalty through Perceived Value in the BNI Wondr digital application. The research employs a quantitative approach using a survey method by distributing questionnaires to customers who use the BNI Wondr application. The collected data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software to examine the relationships among variables and the mediating role of Perceived Value in the research model. The results indicate that Digital Customer Experience and Digital Service Quality have a positive and significant effect on both Perceived Value and Customer Loyalty. Furthermore, Perceived Value is proven to have a positive and significant effect on Customer Loyalty and serves as a mediating variable in the relationship between Digital Customer Experience and Digital Service Quality and Customer Loyalty. These findings emphasize that well-designed digital experiences and high-quality digital services enhance customers’ perceived value, which ultimately strengthens their loyalty to the BNI Wondr digital service.
ANALYSIS OF THE IMPLEMENTATION OF ELECTRONIC TRAFFIC LAW ENFORCEMENT (ETLE) IN IMPROVING POLICE PERFORMANCE AND PUBLIC COMPLIANCE WITH TRAFFIC REGULATIONS AT THE TRAFFIC DIRECTORATE OF THE SOUTH SULAWESI REGIONAL POLICE Syaifullah Yusran; Muhammad Nasir Hamzah; Muh.Ashary Anshar
International Journal of Multidisciplinary Research and Literature Vol. 5 No. 4 (2026): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v5i4.472

Abstract

This study aims to analyze the implementation of Electronic Traffic Law Enforcement (ETLE) in improving police performance and public compliance in traffic at the Traffic Directorate of the South Sulawesi Regional Police. This study uses a qualitative method with an explanatory case study approach to gain a deep understanding of the implementation of ETLE as a digital innovation in traffic law enforcement. Research data were obtained through interviews, observations, and documentation with seven informants consisting of police officers, ETLE operators, members of the public who have been caught violating ETLE, and academics in the field of transportation. Data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that the implementation of ETLE has been effective in supporting a more modern, transparent, and accountable traffic law enforcement process. The use of electronic camera technology and the integration of motor vehicle databases can increase the effectiveness of supervision, accelerate the process of identifying violations, and strengthen the professionalism of police performance. In addition, ETLE has a positive impact on changing public behavior by increasing discipline in complying with traffic regulations and creating a deterrent effect for violators. However, the implementation of ETLE still faces several obstacles, such as the limited number of surveillance cameras, network system disruptions, and less than optimal socialization to the public. This study concludes that ETLE is an effective digital transformation strategy in strengthening police performance and increasing public legal awareness in creating a culture of orderly traffic.
Co-Authors Hendra Gunawan I Made Adhika Dwi Kusuma Jamal Irawan Widyanardy Kemal Karman Kamaluddin Maryam Nurdin Megawaty Muh.Ashary Anshar Rachman Suwandaru Salni Syaifullah Yusran