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All Journal Jurnal AbdiMas Nusa Mandiri Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna International Journal of Management Science and Information Technology (IJMSIT)
Nuruddin Mahmud
Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Mathematics Physics Social Sciences Other

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PENGARUH KUALITAS PRODUK, HARGA, LOKASI TERHADAP MINAT BELI HIJAB SEGI EMPAT DI ATHINA HIJAB SCHOOL Dila Aprilliani Savitri; Fiderius Ismanto; Nuruddin Mahmud
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 4 No 1 (2022): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis Anindyaguna
Publisher : LPPM STIE Anindyaguna

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Abstract

Penelitian ini dimaksudkan untuk mengetahui ada tidaknya pengaruh kualitas produk, harga dan lokasi terhadap minat beli hijab di Athina Hijab School., untuk mengetahui ada tidaknya pengaruh kualitas produk terhadap minat beli, untuk mengetahui harga dan lokasi terhadapminat beli. dan untuk mengetahui kualitas produk, harga, lokasi secara bersama-sama, mengetahui variabel manakah yang paling dominan dalam mempengaruhi. Dalam penelitian ini yang menjadi populasi adalah semua konsumen Athina Hijab School yang berjumlah 70 orang, menggunakan purposive sampling salah satu teknik sampling non random sampling dimana peneliti menentukan pengambilan sampel dengan cara menetapkan ciri-ciri khusus yang sesuai dengan tujuan penelitian sehingga diharapkan dapat menjawab permasalahan penelitian. Alat analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, analisis regresi berganda, uji asumsi klasik dan koefisien determinasi. Berdasarkan hasil penelitian dapat disimpukan terdapat pengaruh positif dan signifikan kualitas produk terhadap minat beli dinyatakan bahwa t hitung > t tabel sehingga (H1) di terima, terdapat pengaruh positif dan signifikan harga terhadap minat beli dinyatakan bahwa t hitung > t tabel sehingga (H2) di terima, dan lokasi terdapat pengaruh positif terhadap minat beli dinyatakan bahwa t hitung < t tabel sehingga (H3) di terima, terdapat pengaruh secara bersama-sama dan signifikan kualitas produk, harga dan lokasi terhadap minat beli ditunjukkan oleh F hitung > F tabel sehingga (H4) di terima.
The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms Firdaus Firdaus; M. Rully Sjahirul Alim; Kukuh Mulyanto; Abdullah Abdullah; Asepta Hendriyanto; Nuruddin Mahmud; Fiderius Ismanto; Heru Yulianto; Alis Arifah Rahman
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6627

Abstract

This study examines the effect of customer experience on purchase decisions, with customer engagement as a mediating variable in digital e-commerce platforms. Increasing competition in the e-commerce sector has shifted managerial focus toward experiential and relational factors influencing consumer decision-making. A quantitative approach was employed using survey data collected from e-commerce users through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that customer experience has a significant positive effect on both customer engagement and purchase decisions. Customer engagement also significantly mediates the relationship, indicating that improved experiences enhance purchasing outcomes indirectly through stronger engagement. However, the moderating effect between the variables is not statistically significant. The model demonstrates satisfactory explanatory power, indicating its robustness in explaining consumer behavior in digital platforms. These findings emphasize the importance of designing effective experience-based strategies to strengthen engagement and drive purchasing outcomes. This study provides practical insights for e-commerce managers and contributes to the literature on digital marketing and consumer behavior.
EDUKASI DAN PENDAMPINGAN PEMASARAN PRODUK KERIPIK KENTANG MELALUI PLATFORM E-COMMERCE UNTUK MENINGKATKAN DAYA SAING UMKM DI DESA WATES F Firdaus; Amrudin Mahfud Jumai; Ari Dwi Astono; M.Roby Jatmiko; Wa Ode Sitti Nurrahmah; M Martini; Sri Sulistiyaningsih; Asepta Hendriyanto; Kukuh Mulyanto; Nuruddin Mahmud
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 3 (2026): Periode Juli 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i3.8375

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in strengthening the local economy, particularly in rural areas. However, many MSME actors still face limitations in digital marketing capabilities and the utilization of e-commerce platforms. In Wates Village, potato chip MSMEs primarily relied on conventional marketing methods and had not yet adopted digital-based marketing strategies. This community service activity aimed to improve MSME competitiveness through education and mentoring in the use of e-commerce platforms for product marketing. The program employed a participatory training and mentoring approach consisting of socialization, hands-on training, online store creation, product catalog management, product photography, and digital promotion strategies. The activity involved 10 MSME participants, all of whom successfully created and managed online stores on e-commerce platforms. The evaluation results showed a significant increase in participants’ understanding of digital marketing and e-commerce, with the average score increasing from 45 in the pre-test to 82.5 in the post-test, representing an improvement of 83.3%. In addition, participants demonstrated the ability to upload products, create product descriptions, and apply simple digital promotion techniques independently. The program also contributed to increasing product visibility and expanding market access through digital platforms, thereby strengthening the competitiveness of MSMEs in the digital economy era.
Co-Authors Abdullah Abdullah Alis Arifah Rahman Amrudin Mahfud Jumai Asepta Hendriyanto Dila Aprilliani Savitri Fiderius Ismanto Firdaus Firdaus Heru Yulianto Kukuh Mulyanto M Martini M. Rully Sjahirul Alim M.Roby Jatmiko Sri Sulistiyaningsih Wa Ode Sitti Nurrahmah