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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ekonomi
Pratama, Aldiwa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Brand Reputation on Brand Performance in Surplus Indonesia Yuliana, Lingga; Apriyana, Nurliya; Perkasa, Didin Hikmah; Waty, Sully Sia; Masnia, Masnia; Pratama, Aldiwa; Maria, Nadiya Tristi
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.21284

Abstract

The research presented here uses the Indonesian Surplus case study to examine how brand reputation affects brand performance. The study employed a quantitative descriptive methodology with one hundred respondents—a proportion of men and women—dispersed around Jakarta. Using the Surplus Indonesia application, respondents who have bought goods from partners throughout the research period of July to December 2023 are the target audience for purposive sampling. Partial Least Square is used in the data analysis approach (PLS). Smart PLS version 4 was the data analysis tool that was implemented. Questionnaires in the form of Google Forms were distributed to respondents using a Likert scale with a range of one to five. The study's findings demonstrate that brand reputation significantly and positively affects brand performance. The research's management conclusion is that Surplus Indonesia's existence can function as a platform to assist small, medium, and large enterprises in the economy in managing food that is fit for human consumption.
The Impact Of Service Quality And Price On Customer Satisfaction (Case Study Of Integrated Rail Crossing) Pratama, Aldiwa; Marcell Aditiya Pratama; Nurliya Apriyana
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This research aims to examine the influence of service quality and price on costumer satisfaction in the Integrated Rail Crossing (LRT) case study. The method used is descriptive quantitative with purposive sampling technique. Primary data was obtained through a questionnaire distributed using Google Form involving 142 LRT user respondents aged 17-55 years. The analysis technique used is partial least squares with the SmartPLS version 4 analysis tool. The research results of service quality (X1) have a positive and significant influence on consumer satisfaction (Y) and price (X2) has a positive and significant influence on consumer satisfaction (Y). The research results show that service quality and price have a significant influence on LRT consumer satisfaction.
Co-Authors Apriyana, Nurliya Didin Hikmah Perkasa Lingga Yuliana Marcell Aditiya Pratama Maria, Nadiya Tristi Masnia Masnia, Masnia Nurliya Apriyana Waty, Sully Sia