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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Cahaya Mandalika Jurnal Ekonomi Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat
Nurliya Apriyana
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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Journal : Jurnal Ekonomi

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The Impact Of Brand Experiences On Brand Loyalty: Mediating Role Of Brand Love In Fore Coffee Rasyid Zaky Rachman Hakim; Nurliya Apriyana
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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This study aims to examine the effect of brand experience on brand loyalty with brand love as a mediating variable, in the context of Fore Coffee consumers in Indonesia. The focus of this study is to understand the extent to which brand experience that includes sensory, intellectual, and behavioral aspects can influence customer loyalty through the formation of emotional bonds to the brand (brand love). By using quantitative descriptive methods and data collection through an online survey of 100 respondents, the results of the study indicate that brand experience has a significant positive effect on brand love and brand loyalty. However, mediation analysis shows that brand love does not significantly mediate the relationship between brand experience and brand loyalty. This finding confirms the importance of positive brand experience in increasing customer loyalty directly, without the need for full emotional involvement. This study provides practical implications for the development of Fore Coffee's marketing strategy and suggests the importance of brand experience innovation to build customer loyalty in the competitive coffee industry.
The Impact Of Service Quality And Price On Customer Satisfaction (Case Study Of Integrated Rail Crossing) Pratama, Aldiwa; Marcell Aditiya Pratama; Nurliya Apriyana
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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This research aims to examine the influence of service quality and price on costumer satisfaction in the Integrated Rail Crossing (LRT) case study. The method used is descriptive quantitative with purposive sampling technique. Primary data was obtained through a questionnaire distributed using Google Form involving 142 LRT user respondents aged 17-55 years. The analysis technique used is partial least squares with the SmartPLS version 4 analysis tool. The research results of service quality (X1) have a positive and significant influence on consumer satisfaction (Y) and price (X2) has a positive and significant influence on consumer satisfaction (Y). The research results show that service quality and price have a significant influence on LRT consumer satisfaction.
Co-Authors Danang Kurniawan, Danang Desi Listiyani Fajri Gusnadi Iin Mayasari Janni Beatrix Mandowally Lingga Yuliana Marcell Aditiya Pratama Mohamad Efendi Pratama, Aldiwa Rasyid Zaky Rachman Hakim