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All Journal Bubungan Tinggi: Jurnal Pengabdian Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Management, Economic and Accounting
Armini Ningsih
Politeknik Negeri Samarinda
Religion Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Training in Business Ethics and Communication for The Barokah Samarinda Joint Business Group Christie Stephanie Piar; Muhammad Nawawi; Suramli Suramli; Armini Ningsih; Della Olivia Caterina Kalangit; Sarwo Eddy Wibowo
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 6, No 4 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v6i4.10994

Abstract

This community service activity was carried out on December 9, 2023, which aims to provide training and guidance to the Bersama Barokah Business Group located in Dadi Mulya Village, Samarinda Ulu District, Samarinda City, about the importance of ethics and business communication in running a form of business. The method used is counseling and simulation (educational approach), namely in this activity, knowledge transfer is carried out and group discussions are also carried out about the importance of communication ethics in running a business. The result of this activity is that participants gain knowledge and understanding of the benefits they will receive when implementing communication ethics in running a business. From the results of the evaluation of implementation methods, usefulness and duration of training, training participants revealed that business ethics and communication were able to improve the skills of KUB members in providing maximum service, both internally and externally to customers.
ANALYSIS OF FACTORS INFLUENCING LOYALTY THROUGH SATISFACTION AND TRUST ON BNI MOBILE BANKING USERS IN SAMARINDA CITY, EAST KALIMANTAN Armini Ningsih; Suminto; Feti Fahmimroah; Tito Adiyatma Dwiyanto
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 6 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i6.2112

Abstract

The purpose of this study were to analyze and prove the effect of electronic service quality, perceived risk, information quality, on loyalty through satisfaction and trust in BNI Mobile Banking users in Samarinda City. This study used a questionnaire with a sample of 160 BNI Mobile Banking users in the city. This research used a quantitative approach with path analysis which was processed with IBM SPSS Statistic 23.0 software and Structural Equation Modeling (SEM) with AMOS 5.0 software. Accidental random sampling was employed in this study, with a measurement scale using a Likert scale with a score of 1 to 5. The test instrument was validity and reliability test and the classical assumption tests such as linearity test, normality test, multicollinearity test were used. Then the estimation test and structural model fit test were carried out. Based on the structural model, it could be proven that there was a significant influence between the variables electronic service quality and Information Quality on Satisfaction; Electronic Service Quality, Information Quality, and satisfaction on trust; trust on loyalty for BNI Mobile Banking users in Samarinda City. Meanwhile, there was an insignificant influence between the variables perceived risk on satisfaction; perceived risk on trust; electronic service quality and satisfaction on Loyalty.
IDENTIFYING THE ABSORPTION OF BUSINESS ADMINISTRATION GRADUATES IN INDUSTRIES THROUGHOUT EAST KALIMANTAN Umi Zunaidah; Armini Ningsih; Andi Syarifuddin
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2253

Abstract

The relevance of the study field and employment is crucial in the context of the Tracer Study for the Applied Marketing Management program, as it indicates the efficacy of the education received by graduates. Once graduates obtain positions relevant to their studies, it indicates that the curriculum and instructional materials correlate by industry needs, therefore assisting their adjustment into the workforce. The analysis of alumni job status on Tracer study indicates the data is essential for the academic program. In evaluating the effectiveness of graduates in obtaining positions and the relevance of their education. The Tracer study results indicate 71% of alumni have successfully secured employment in diverse companies. Indicating effective job placement and pertinence of the study program's industry. This signifies that the education offered has effectively equipped graduates to confront the problems of the workforce. Furthermore, 12% of alumni pursue further education, 10% successfully establish their own businesses, ensuring succeeding academic entrepreneurship, and 7% work as managers in companies.
Strengthening Mini Cake Micro-Enterprises Through Digital Marketing, Digitalization, and Business Website Optimization Della Olivia Caterina Kalangit; Rusliansyah Rusliansyah; Armini Ningsih
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 8, No 1 (2026): FEBRUARY 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v8i1.17234

Abstract

This community service program aims to enhance the digital marketing capacity of a mini-cake micro-enterprise in Samarinda through the development and optimization of a dedicated business website. The program adopts an Asset-Based Community Development (ABCD) approach, emphasizing the utilization of existing business assets, including product quality, customer networks, and basic digital capabilities. The target beneficiaries are the owner and employees of the mini-cake micro-enterprise. The activities were implemented over a three-month period through asset mapping, participatory planning, website development, hands-on training, and mentoring. The main outcomes include a functional business website, a standardized digital product catalogue, and improved website management skills. Program evaluation using pre- and post-training assessments, observations, and participant feedback indicated a notable improvement in digital literacy and operational readiness. In conclusion, the program demonstrates that the ABCD-based approach effectively supports sustainable digital marketing adoption and can be replicated for similar micro-enterprises.
Understanding Repurchase Intention in E-Commerce: Evidence from Tokopedia Users in Kalimantan Della Olivia Caterina Kalangit; Suramli; Armini Ningsih
International Journal of Management, Economic and Accounting Vol. 4 No. 4 (2026): August 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v4i4.802

Abstract

This study examines the effects of utilitarian value, convenience, familiarity, and experience on repurchase intention through trust and satisfaction among Tokopedia users in Kalimantan. A quantitative research approach was employed using data collected from 112 respondents. The data were measured using a five-point Likert scale and analyzed through path analysis using IBM SPSS Statistics 23 and Structural Equation Modeling (SEM) using IBM AMOS 5. The analysis included validity and reliability testing, parameter estimation, and structural model fit assessment. The findings indicate that convenience and experience significantly influence trust, while familiarity and utilitarian value do not significantly affect trust. Furthermore, familiarity, experience, and trust significantly influence satisfaction, whereas utilitarian value and convenience do not have significant effects on satisfaction. Regarding repurchase intention, familiarity, experience, trust, and satisfaction have significant effects, while utilitarian value and convenience do not have significant direct effects. These findings indicate that consumers’ continued purchasing decisions in online marketplaces are shaped more strongly by their accumulated experience, familiarity with the platform, trust, and satisfaction than by functional value and convenience alone. The study contributes to the understanding of consumer repurchase behavior in digital marketplaces by highlighting the mediating roles of trust and satisfaction in linking consumer experiences with repurchase intention. The findings provide practical implications for online marketplace managers in developing strategies that strengthen consumer trust, satisfaction, and long-term purchasing relationships.
Co-Authors Andi Syarifuddin Christie Stephanie Piar Della Olivia Caterina Kalangit Feti Fahmimroah Muhammad Nawawi Rusliansyah Rusliansyah Sarwo Eddy Wibowo Suminto Suramli Suramli Suramli Tito Adiyatma Dwiyanto Umi Zunaidah