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Integrasi Model Bisnis Ekonomi Sirkular pada Persepsi Konsumen dan Keputusan Pembelian (Studi Kasus AQUA) Putlia, Grace; Sundoro, Hary S.
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2694

Abstract

The purpose of this study is to determine consumer perceptions of companies using a circular economy business model by examining the influence of these impressions integrated into consumer perceptions and purchasing decisions. This study uses a case study design. The research sample consisted of 17 informants who were saturated samples using the snowball sampling technique. Data validity was achieved using data triangulation techniques. The results of this study revealed that the majority of informants had positive perceptions of companies using a circular economy business model. In addition, it was also found that the majority of informants stated that although perceptions and impressions of companies using a circular economy business model were positive, other main factors still apply regarding consumer products, namely brand, quality, and price.
Korelasi Emisi Karbon dengan Pasar Modal dan Pertumbuhan Ekonomi di Indonesia Sundoro, Hary S.; Putlia, Grace
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2786

Abstract

This study aims to determine the relationship between carbon emissions and capital market performance and economic conditions in Indonesia during the period 2022.12-2025.7. The research method used is the Vector Error Correction Model (VECM) with the help of Impulse Response Function (IRF) and Forecast Error Variance Decomposition (FEVD) analysis. The results of this study indicate that carbon emissions are negatively related to the capital market index and GDP, especially in the long term. Carbon emissions are more influenced by the capital market index (LCL-45) than by GDP. However, carbon emissions are most influenced by the carbon emission variable itself. This means that environmentally friendly business activities such as the use of renewable energy are needed in addition to continuing business operations, but carbon emissions can be reduced. In addition, beyond business and economic activities, environmental conservation activities are also needed to reduce carbon emissions.