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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Muara Ilmu Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management ARSY : Jurnal Aplikasi Riset kepada Masyarakat Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian dan Kewirausahaan International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Multidisiplin Madani (MUDIMA) Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Riset Ekonomi dan Akuntansi Master Manajemen
Meilisa Alvita
Pradita University
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED SECURITY TOWARD SATISFACTION AND REPURCHASE INTENTION Wilson, Nicholas; Alvita, Meilisa; Wibisono, Jensen
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i1.10489

Abstract

Penelitian ini dilakukan guna mengetahui bagaimana pengaruh Perceived Ease of Use dan Perceived Security terhadap Customer Satisfaction dan Repurchase Intention pada sektor B2C E-Commerce di Indonesia. Penelitian ini menggunakan metode survei, dimana, kuesioner dipilih sebagai metode untuk mengumpulkan data yang diperlukan pada penelitian ini. Sebanyak 250 responden berpartisipasi pada penelitian ini, dimana, dari 250 data yang terkumpul, sebanyak 226 data dinyatakan Valid dan Reliable, sehingga dapat digunakan untuk selanjutnya diproses pada penelitian ini. Data yang telah dinyatakan Valid dan Reliable selanjutnya akan dianalisa dengan metode PLS-SEM. Berdasarkan hasil analisis data yang telah dilakukan, peneliti dapat menyimpulkan bahwa Perceived Ease of Use dan Perceived Security terhadap Customer Satisfaction dan Repurchase Intention pada sektor B2C E-Commerce di Indonesia. Adapun hasil dari penelitian ini menunjukkan bahwa penting bagi setiap perusahaan B2C E-Commerce di Indonesia di dalam menciptakan suatu sistem e-commerce yang aman yang mampu melindungi para pembeli serta penjual dari kemungkinan akan munculnya kasus pencurian data ketika kedua belah pihak melakukan transaksi pembelian dan penjualan pada laman e-commerce yang dikembangkan oleh perusahaan. Selain itu juga, hasil yang diperoleh pada penelitian ini juga menunjukkan bahwa penting bagi perusahaan B2C E-Commerce di Indonesia untuk dapat mengembangkan serta menciptakan serta mengimplementasikan sistem yang bukan hanya akan membuat konsumen dapat secara cepat mempelajari sistem tersebut, namun juga guna mengurangi ataupun menghilangkan kemungkinan dari munculnya kebingungan ataupun kesulitan yang konsumen alami ketika mengakses laman E-Commerce yang dikembangkan oleh pihak perusahaan. This study was commenced in order to assess whether or not both Perceived Ease of Use and Perceived Security positively affect Customer Satisfaction and Repurchase Intention in the B2C E-Commerce sector in Indonesia. This research implement survey method, in which questionnaires were chose as the tools which will be used to collect all of the data needed for the completion of this study. A total of 250 respondents participated in this study, in which a total of 226 valid, reliable and usable data were further analyzed using PLS-SEM method in order to generate the results and findings required to complete this study. Based on the results of the data analyses, authors would like to conclude that both Perceived Ease of Use and Perceived Security have a significant and positive impact toward Customer Satisfaction and Repurchase Intention both in a direct and indirect manner in the B2C E-Commerce sector in Indonesia. The results obtained in this study underlined the importance of building a safe and secure system by any B2C E-Commerce companies in Indonesia, in which such system will protect both the buyers and the sellers from the possibility of getting their data stolen by irresponsible parties while both the buyers and the sellers are conducting business transacations through the website. Furthermore, the results generated in this study also underline the importance of establishing and developing a user-friendly and effective e-commerce system, which not only will make it easier and faster for the users to learn about the new system installed or implemented on the website, but also will reduce or eliminate any difficulties or confusion which consumers might felt while using the systems implemented by the companies.
The Influence of Viral Marketing and Product Quality on Purchase Decision on Contemporary Foods, Sang Pisang Hendy Tannady; Meilisa Alvita
Jurnal Multidisiplin Madani Vol. 3 No. 2 (2023): February 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i2.2388

Abstract

This study aims to find out the effect of Viral Marketing on Purchase Decisions for the current food Sang Pisang in Cempaka mas. The second is to determine the effect of product quality on purchasing decisions for Sang Pisang contemporary food in Cempaka Mas. The third is to find out the effect of Viral Marketing and Product Quality on Purchase Decisions for the current Sang Pisang food in Cempaka Mas. This research uses a quantitative approach. The data collection used by researchers is through a questionnaire. The population in this research are people who know Sang Pisang products. Determination of the sample used is a non-probability sampling technique with purposive sampling method. The sample used was 162 respondents with the criteria of respondents coming from consumers who had bought Sang Pisang products. Based on the research that has been done, the researcher can conclude that the Viral Marketing Variable separately (partially) influences purchasing decisions. Product quality variables separately (partially) influence purchasing decisions. Viral marketing variables (X1) and product quality (X2) simultaneously influence purchasing decisions (Y)
Pengaruh Bauran Ritel terhadap Keputusan Pembelian pada Gerai Mixue di Jabodetabek Meilisa Alvita; Adryan Rachman; William Widjaja; Andre Wijaya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2633

Abstract

Penelitian ini bertujuan untuk menguji dan mengetahui pengaruh bauran ritel terhadap keputusan pembelian pelanggan di toko Mixue di Jabodetabek. Studi ini menggunakan pendekatan kuantitatif. Penelitian ini melibatkan responden yang telah mengunjungi dan membeli barang di gerai Mixue di kawasan Jabodetabek, dan jumlah sampel yang digunakan adalah 280 orang. SMART PLS 3.0 digunakan untuk analisis regresi berganda dalam penelitian ini. Hasil penelitian menunjukkan bahwa lokasi, harga, dan promosi memengaruhi keputusan pembelian yang sangat besar. Sementara merchandise, atmosfer toko, dan layanan tidak memengaruhi keputusan pembelian.
Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Pelanggan pada Shopee dengan Kepuasan Pelanggan Sebagai Variabel Intervening Calvin Feliks Cantona; Meilisa Alvita
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i3.1535

Abstract

Global e-commerce expansion, including in Indonesia, shows rapid growth, but there are disparities between e-commerce brands. Shopee leads in monthly visitors, Brand Used Most Often (BUMO), Share of Order (SOO), transaction value, and Top of Mind. This research examines the correlation of Shopee dimensions such as Brand Image, Brand Trust, Customer Satisfaction and Customer Loyalty using SEM-PLS with SmartPLS 4, involving 103 respondents. The results show: 1) Brand Image has a significant positive effect on Customer Satisfaction. 2) Brand Image has no significant effect on Customer Loyalty. 3) Brand Trust has a significant positive effect on Customer Satisfaction. 4) Brand Trust has no significant effect on Customer Loyalty. 5) Customer Satisfaction has a significant and positive effect on Customer Loyalty. 6) Brand Image influences Consumer Loyalty indirectly through Customer Satisfaction. 7) Brand Trust has an indirect effect on Customer Loyalty through Customer Satisfaction.
Pengaruh Daya Tarik Iklan, Citra Merek, Persepsi Harga Terhadap Niat Beli dan Keputusan Pembelian Netflix Wendy Wendy; Meilisa Alvita
Jurnal Riset Ekonomi dan Akuntansi Vol. 2 No. 3 (2024): September : JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v2i3.2149

Abstract

The Covid-19 pandemic, which began in 2020, has altered societal behavior patterns, including an increased reliance on online streaming services such as Netflix. This article analyzes the pandemic's impact on Netflix's services and the factors influencing post-pandemic user purchase intent. Through data and news quotations, this article highlights the significant growth of new Netflix users during the pandemic and the company's response to increased demand. Additionally, previous research on advertising appeal, brand image, and price perception is examined to understand how these factors affect user purchase intent. The research findings indicate that purchase decisions significantly influence user purchase intent for Netflix services. This finding is consistent with previous studies emphasizing the crucial role of advertising appeal in influencing purchase intent. Furthermore, a positive brand image has been proven to increase user purchase intent. However, in the context of price perception, no significant impact on purchase intent was found, underscoring that price does not significantly affect online customer purchase intent. In conclusion, to enhance user purchase intent and decision-making, it is important to consider advertising appeal and brand image aspects in Netflix's marketing strategy.
Enhancing User Satisfaction with Local Government E-Government: The Influence of E-Government Quality (E-GovQual) Rachman*, Adryan; Alvita, Meilisa; Widjadja, William
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 13 No. 2: Oktober 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v13i2.8566

Abstract

This research aims to enhance the accountability of user satisfaction measurement in E-Government within local government in Indonesia, with a focus on six knowledge aspects and their impact on E-Government services in West Java. The method employed is descriptive and verificative, utilizing a quantitative approach. The heads of sections in West Java local government organizations served as respondents in the survey. User satisfaction with local government E-Government is positively and significantly influenced by usefulness, dependency, trust, functionality and form of interaction, as well as support. The novelty of this research reveals that usability and trust are key factors in improving government websites. For the future, further exploration and diverse ideas are needed to better understand this topic, and attention should be given to user responses and behaviors when using government websites for further improvement.Keywords: User Satisfaction; Quality of E-Government; Ease of Use; Function of Interaction; Content of Information
KOMPETENSI DI DUNIA REALITAS SETELAH LULUS SMA Putlia, Grace; Sundoro, Hary S; Alvita, Meilisa; Wijaya, Brendi; Wardhana, Ali; Rowena, Janny; Wilson, Nicholas; Budi, Budi; Samuel, Samuel
Jurnal Pengabdian dan Kewirausahaan Vol 4, No 1 (2020): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v4i1.2076

Abstract

Considering that teenagers in the future will be the next generation, the future must be approved. Tri Dharma of higher education related to Pengabdian Kepada Masyarakat (PKM), which refers to the responsibilities of teachers including transferring, transforming, and using knowledge from within the campus for the community. Based on this, Bunda Mulia University conducted PKM activities by raising the topic " Kompetensi di Dunia Realitas setelah Lulus SMA". The participation of the study participants was adjusted to the topic Tunas Indonesia School students. The method used in this PKM is an ice breaking session, sharing of material, role playing as a practical tool for participants as well as question and answer sessions so that two-way communication can be used. In summary, life goals, self-development, the importance of soft skills in achieving our goals, and success in the world of work. Each session is twenty minutes long. In the future, the activity of PKM is expected to be held again, of course with more diverse topics and bring benefits. Keywords: competence, graduated high school, PKM, life goals.
THE INFLUENCE OF MENANTEA'S BRAND IMAGE & BRAND TRUST ON CUSTOMER LOYALTY AND CONSUMER SATISFACTION LEVELS Lisnawaty, Rebecca Yemima; Alvita, Meilisa
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 3 No. 3 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i3.225

Abstract

This research aims to analyze the influence of brand image and brand trust on the level of customer loyalty, especially in the context of post-pandemic consumer satisfaction. This research involved 150 respondents who were Menantea consumers in the JABODETABEK area, using a combination of purposive sampling and probability sampling data collection techniques. The research results show that the Menantea brand image has a positive impact on brand trust, consumer satisfaction, and ultimately influences customer loyalty. Even though one hypothesis was rejected, the Menantea company continues to strive for innovation and other activities to maintain the level of consumer loyalty to the Menantea brand. These findings provide important insights for companies in designing post-pandemic marketing and brand management strategies to increase consumer satisfaction and strengthen customer loyalty
Analisa Celebrity Worship Terhadap Motivasi Konsumen Sebagai Variabel Intervening Pada Merchandise Boys Love Thailand GMMTV Marcella, Viona; Alvita, Meilisa; Nanga, Muana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4941

Abstract

Pada tahun 2020, selama pandemi COVID-19, peningkatan rasa ingin tahu terhadap hiburan baru menjadi tren utama untuk mengisi waktu luang. Fenomena ini termanifestasi dalam popularitas Boy's Love, genre fiksi yang mengeksplorasi hubungan romantis antara dua pria homoromantis. Penelitian ini menganalisis dampak motivasi konsumen dan pembelian kompulsif terhadap akuisisi merchandise Boy's Love Thailand dari GMMTV. Melalui purposive sampling dengan 152 responden dari komunitas penggemar, analisis Structural Equation Modeling (SEM) dengan SmartPLS 4 menunjukkan bahwa Celebrity Worship secara signifikan memengaruhi Pembelian Kompulsif (P-Value 0.000, T-Statistik 5.028), serta memiliki hubungan positif dengan Motivasi Konsumen (P-Value 0.000, T-Statistik 10.397). Motivasi Konsumen juga signifikan dalam memengaruhi Pembelian Kompulsif (P-Value 0.002, T-Statistik 3.038), dan penelitian mengkonfirmasi peran intervening Motivasi Konsumen (Ha 4). Dengan demikian, penelitian ini menyoroti peran kunci Celebrity Worship dan Motivasi Konsumen dalam merangsang perilaku pembelian kompulsif di kalangan penggemar Boy's Love GMMTV .
Pengaruh Private Label Price, Private Label Familiarity, Store Image terhadap Purchase Intention dan Loyalty (Studi Empiris: Hypermarket di DKI Jakarta) Meilisa Alvita
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11622

Abstract

The rapid development of retail has created intense competition between retail companies, both domestic and foreign. This requires the management of retail companies to develop strategies to survive in the retail industry, especially hypermarkets. The increasingly fierce competition in the modern retail market has encouraged a number of retailers to differentiate through the ownership of private label products. The purpose of writing this thesis is to determine the effect of private label price, private label familiarity, store image on purchase intention and product loyalty of private label hypermarkets in DKI Jakarta. Researchers collected a sample of 202 sample data from online questionnaires and direct questionnaires that had been distributed. To test this research, the researcher conducted a validity test, reliability test, determination coefficient test, correlation test and t-statistic test using SMART PLS Version 3.0. The results of the t test show that private label price, private label familiarity, store image have a significant effect on purchase intention and loyalty, the trust variable has a moderate effect on private label price, private label familiarity, store image on loyalty.
Co-Authors Abadi, Ferryal Adryan Rachman Andika Samudra Andre Wijaya Budi, Budi Calvin Feliks Cantona Chairuddin Grace Putlia Hendy Tannady Hendy Tannady Kustiawan, Unggul Lisnawaty, Rebecca Yemima Marcella, Viona Melvyn Ketcy Vannesse Muana Nanga Nicholas Wilson Rina Anindita Rowena, Janny Samuel, Samuel Sundoro, Hary Saputra Wendy Wibisono, Jensen Widjadja, William Wijaya, Brendi William Widjaja Winata, Muhammad Sandi