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All Journal Jurnal Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business Jurnal Manajemen Strategi dan Aplikasi Bisnis GERVASI: Jurnal Pengabdian kepada Masyarakat AKURASI: Jurnal Riset Akuntansi dan Keuangan Journal of Business and Applied Management Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Pengabdian dan Kewirausahaan Media Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Akurasi
Sundoro, Hary Saputra
Faculty Of Social Sciences And Humanities, Bunda Mulia University
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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MENYIAPKAN MASA DEPAN DI MASA DINI Putlia, Grace; Sundoro, Hary Saputra; Wijaya, Brendi; Wardhana, Ali; Rowena, Janny; Budi, Budi; Samuel, Samuel; Pipiyen, Pipiyen
Jurnal Pengabdian dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v3i2.1862

Abstract

Knowing that human resources are important for the progress of a nation, it is necessary to have early preparation in order to be able to foster the future well. Supported also by the third Tri Dharma of Higher Education - Pengabdian Kepada Masyarakat (PKM), which states that the responsibilities of a teacher include transferring, transforming, and applying knowledge from within the campus to the public. Based on this, the University of Bunda Mulia conducted PKM activities by raising the topic "Preparing the Future in the Early Age". The selection of the subject of this research that has been adjusted to the topic is the Bhakti Utama School students. The method used in this PKM is ice breaking, the delivery of material includes lectures, sharing experiences and video playback as well as a question and answer session that results in two-way communication. In short, the material presented is in the form of the importance of money management and preparation for further education, planning provides direction and reduces uncertainty, and how to change bad behavior and habits. Each session is thirty minutes long. This PKM activity is expected to be held again, of course with more varied topics.            
Faktor yang Mempengaruhi Kepuasan Pelanggan pada Pembelian di Honda Permata Serpong Putlia, Grace; Sundoro, Hary S
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.15678

Abstract

Bidang otomotif semakin bertumbuh pesat di Indonesia. Honda merupakan salah satu bisnis otomotif yang mengalami peningkatan penjualan mobil setiap tahunnya, melihat fakta jalan raya semakin padat akan kendaraan roda empat, Honda Permata Serpong merupakan dealer resmi Honda yang berada di Gading Serpong, Tangerang. Oleh sebab itu terdapat adanya faktor-faktor yang dapat mempengaruhi kepuasan pelanggan, penelitian ini bertujuan untuk melihat pengaruh citra merek, kualitas layanan dan nilai pelanggan terhadap kepuasan pelanggan pada pembelian mobil di Honda Permata Serpong. Pada penelitian ini, peneliti mengumpulkan 120 sampel yang di peroleh dengan penyebaran kuesinoner secara daring. Metode penelitian yang digunakan adalah metode kuantitatif dengan jenis penelitian deskriptif serta pengunaan skala likert sebagai skala pengukuran. Adapun beberapa pengujian yang di lakukan, diantaranya pengujian uji validitas, uji reliabilitas, uji asumsi klasik, uji koefisien determinasi, dan uji signifikansi (uji t- statistik) dengan memakai alat pengolahan data SPSS 26. Hasil penelitian ini mempelihatkan bahwa kualitas layanan dan nilai pelanggan berpengaruh sigfikan terhadap kepuasan konsumen. Sedangkan citra merek tidak memiliki pengaruh signifikan terhadap kepuasan konsumen. Penelitian selanjutnya, diharapkan dapat melakukan penelitian objek otomotif dengan metode kualitatif, dapat juga melakukan penambahan variabel yang berbeda untuk menghasilkan konsep yang lebih mendalam. The automotive sector is growing rapidly in Indonesia. Honda is one of the automotive businesses that experiences an increase in car sales every year, considering the fact that the roads are increasingly crowded with four-wheeled vehicles, Honda Permata Serpong is an authorized Honda dealer located in Gading Serpong, Tangerang. Therefore there are factors that can affect customer satisfaction, this study aims to see the effect of brand image, service quality and customer value on customer satisfaction in purchasing a car at Honda Permata Serpong. In this study, the researchers collected 120 samples which were obtained by boldly distributing questionnaires. The research method used is a quantitative method with a descriptive type of research and the use of a Likert scale as a measurement scale. There are several tests carried out, including validity testing, reliability testing, classical assumption test, coefficient of determination test, and significance test (t-statistical test) using SPSS 26 data processing tool. The results of this study show that service quality and customer value have a significant effect on customer satisfaction. While brand image does not have a significant effect on consumer satisfaction. Further research is expected to be able to conduct research on automotive objects with qualitative methods, and can also improve different variables to produce more in-depth concepts. 
ANALISIS KOINTEGRASI PASAR MODAL INDONESIA DENGAN PASAR MODAL PADA NEGARA-NEGARA ASEAN SELAMA ERA MEA Hary Saputra Sundoro; Theovardo Theovardo
AKURASI: Jurnal Riset Akuntansi dan Keuangan Vol 1 No 2 (2019)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/akurasi.v1i2.119

Abstract

Penelitian ini bertujuan untuk menunjukkan ada atau tidaknya kointegrasi dalam jangka panjang di antara semua pasar modal pada negara ASEAN5. Selain itu, hasil penelitian ini diharapkan dapat meramalkan hubungan jangka pendek dan jangka panjang di antara pasar modal Indonesia dengan pasar modal pada negara-negara ASEAN lainnya selama era MEA. Pemahaman tentang ada atau tidaknya kointegrasi di antara pasar modal pada negara-negara ASEAN sangatlah diperlukan karena para investor sudah mulai melakukan portofolio investasi sahamnya pada beberapa pasar modal di negara-negara lain. Metode penelitian yang digunakan adalah uji kointegrasi dan analisis VECM. Hasil penelitian menunjukkan bahwa setiap pasar modal pada negara ASEAN5 memiliki keterkaitan dalam jangka panjang. Dalam jangka pendek maupun jangka panjang, IHSG akan merespon secara negatif terhadap pergerakan bursa saham pada KLSE dan SETI di era MEA ini. Sebaliknya di era MEA, IHSG akan memiliki pergerakan yang searah terhadap STI dan PSEI. Para investor dapat melakukan diversifikasi portofolio sahamnya pada pasar modal negara-negara ASEAN di era MEA karena sudah terintegrasinya di antara pasar modal pada negara-negara ASEAN tersebut. Kata Kunci: ASEAN, Kointegrasi, Pasar Modal, VECM.
Nexus analysis between CPO production, carbon emissions and GDP: A case study in Indonesia Hary Saputra Sundoro; Jovanny M. Suherman
AKURASI: Jurnal Riset Akuntansi dan Keuangan Vol 5 No 1 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/akurasi.v5i1.888

Abstract

Indonesia is the world's largest CPO producer, which can positively impact its economic fundamentals. However, clearing new land for CPO farming will have an impact in the form of carbon emissions. The amount of carbon emissions can have an impact on the Indonesian economy as well. Thus, the study aims to predict the relationship between the amount of CPO production, carbon emissions, and GDP in Indonesia. The study uses the VAR method. The annual data starts from 1980 to 2020. PCPO and CO2 are positively related, especially in the long term. PCPO and GDP also have a positive relationship, especially in the long term. The relationship between CO2 emissions and GDP is also positive in the long term. In the short term, the three variables are related lucratively. The most significant relationship is between PCPO and CO2 emissions. Public interest statement Understanding the relationship between CPO production, carbon emissions, and GDP is necessary, considering that Indonesia is the largest CPO producer. As the largest CPO producer, it will impact the economy. It will also have an impact on the creation of carbon emissions. Therefore, it is necessary to understand how those variables are related
THE CO-INTEGRATION OF INDONESIAN CAPITAL MARKETS TO ASEAN CAPITAL MARKETS AFTER THE COVID-19 PANDEMIC Sundoro, Hary Saputra; Putlia, Grace; Caroline, Caroline
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5868

Abstract

Most investors diversify their funds not only in the differ stocks but also in the other capital markets. Thus, Indonesian investors are likely to diversify the funds in capital markets of ASEAN countries. Pandemic COVID-19 makes a possibility that capital markets in ASEAN region are not co-integrated. The purpose of this study is to know the co-integration of Indonesian capital markets to ASEAN capital markets after pandemic COVID-19. The study is quantitative analysis with VECM method and daily data. The period starts from 08 May 2023 to 22 March 2024. The results state that ASEAN capital markets are still co-integrated after pandemic COVID-19. IHSG responds negatively to KLSE, but IHSG responds positively to STI, SETI and PSEI either in the short term or in the long term. Then, the Indonesian investors are able to diversify their funds into ASEAN capital markets after pandemic COVID-19. For the next research, a longer data is needed in order to run VECM method better.
KEUNGGULAN KOMPETITIF DKRIUK FRIED CHICKEN DI INDUSTRI MAKANAN DAN MINUMAN Sundoro, Hary S; Putlia, Grace
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4434

Abstract

Keberadaan UMKM (Usaha Mikro Kecil dan Menengah) merupakan sektor yang sangat penting dalam perekonomian suatu negara. Salah satu industri yang paling prospektif di Indonesia maupun di dunia yaitu industri mamin. Keinginan pengusaha dalam meningkatkan daya saing untuk dapat lebih unggul dengan pesaingnya merujuk pada keunggulan kompetitif, dimana dapat dipengaruhi oleh kualitas produk, layanan pesan antar makanan, dan kesadaran merek. Penelitian ini menggunakan pendekatan eksplorasi fenomenologi kualitatif. Sampel penelitian ini adalah informan yang sesuai dengan kriteria ditentukan dan diperoleh sejumlah 15 orang. Hasil penelitian ini menunjukkan bahwa kualitas merek dan layanan pesan antar makanan mempengaruhi keunggulan kompetitif namun kesadaran merek hanya sedikit pengaruhnya. Perlu peningkatan kesadaran merek untuk bisnis secara jangka panjang.
Analisis determinan kinerja pasar modal (IDX30) di Indonesia Sundoro, Hary Saputra; Putlia, Grace; Lie, Jessica Vonnie
AKURASI: Jurnal Riset Akuntansi dan Keuangan Vol 6 No 2 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/akurasi.v6i2.1124

Abstract

Indonesia has a capital market called the Indonesian Stock Exchange (IDX). IDX performance can be measured from existing indices and one of them is the IDX30 index. IDX 30 performance can be influenced by several factors such as macroeconomic variables and CPO prices. This research aims to determine movements in capital market performance in Indonesia caused by influencing factors. The VECM method will be used in this research. The research period starts from 2019 to June 2023. The result of this research is that CPO prices and inflation have a positive influence, while reference interest and exchange rates have a negative influence on IDX30 performance in the short and long term. The performance response of the IDX30 is most influenced by the IDX30 variables themselves. Public interest statements The research hopes that the relevant parties, especially the government, issuers and investors can take the necessary policies. The results of this research can be a reference material in predicting capital market movements in Indonesia, especially the IDX30 index, which is caused by factors that influence it, such as macroeconomics and CPO prices.
Determinan keputusan pembelian MIXUE: Pendekatan fenomenologi Putlia, Grace; Sundoro, Hary Saputra; Rajawen, Katedra Mentari
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1230

Abstract

The first aim of this research is to find out what factors influence MIXUE purchasing decisions in Tangerang. The second objective is to find out how these factors can influence MIXUE purchasing decisions in Tangerang. A total of 10 informants were obtained to conduct in-depth interviews. The collected data will be analyzed using Interpretative Phenomenological Analysis (IPA) with stages: (1) reading and re-reading, (2) initial noting, (3) developing emergent themes, (4) searching for connections across emergent themes, (5) moving the next cases, and (6) looking for patterns acros cases. The results of data processing state that the factors that influence purchasing decisions are advertisin3g, 4P, and lifestyle. Meanwhile, regarding how these factors can influence decisions, the factors are advertising, lifestyle and the 4Ps.
EXPLORATION OF BUYING BEHAVIOR IN MODERN LIFESTYLE: A CASE STUDY OF MOBILE COFFEE Putlia, Grace; Sundoro, Hary S.
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 2 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v9i2.34682

Abstract

Kopi merupakan salah satu minuman terpopuler di Indonesia. Survei menyebut masyarakat Indonesia lebih suka membeli kopi daripada menyeduh kopi sendiri. Permintaan kopi di pasar meningkat, mendorong pelaku bisnis untuk terus berinovasi dalam memenuhi kebutuhan dan keinginan pasar, sehingga konsep kopi keliling mulai diadopsi. Tujuan penelitian ini adalah mengeksplorasi secara mendalam munculnya fenomena kopi keliling adalah tren sementara atau gaya hidup modern secara permanen. Penelitian ini juga dapat memahami karakteristik dan motivasi masyarakat dalam memilih kopi keliling. Penelitian menggabungkan metode penelitian kualitatif studi kasus dan deskriptif. Pemenuhan kesahihan dan keandalan variabel menggunakan triangulasi sumber dan tanya jawab sejawat. Jumlah sampel 11 orang informan. Teknik sampling adalah purposive sampling. Teknik analisis data dengan coding data, mereduksi data, sintesis data, penyajian daya lalu menarik kesimpulan dari informasi yang sudah dianalisis. Hasil menunjukkan, fenomena munculnya kopi keliling bukan tren sementara namun sudah menjadi bagian dari gaya hidup modern secara permanen masyarakat urban. Alasan para informan melakukan keputusan pembelian kopi keliling, yaitu: rasa, lokasi, harga, akses, variasi, dan kemasan. Temuan ini memberikan kontribusi penting pada literatur manajemen pemasaran khususnya topik perilaku konsumen, di sektor manufaktur F&B, serta merekomendasikan pentingnya temuan yang ada mendorong kreatifitas pelaku bisnis dalam inovasi bisnis yang berkelanjutan untuk mencapai keunggulan kompetitif.   Coffee is one of the most popular beverages in Indonesia. Surveys show that Indonesians prefer to buy coffee rather than brew it themselves. Demand for coffee in the market is increasing, encouraging businesses to continue innovating to meet market needs and desires, thus the concept of mobile coffee shops is starting to be adopted. The purpose of this study is to explore in depth the emergence of the mobile coffee phenomenon, whether it is a temporary trend or a permanent modern lifestyle. This study also aims to understand the characteristics and motivations of people in choosing mobile coffee. The study combines qualitative case study and descriptive research methods. The fulfillment of the validity and reliability of variables uses source triangulation and peer debriefing. The sample size is 11 informants. The sampling technique is purposive sampling. Data analysis techniques include data coding, data reduction, data synthesis, data presentation, and drawing conclusions from the analyzed information. The results show that the phenomenon of the emergence of mobile coffee is not a temporary trend but has become a permanent part of the modern lifestyle of urban communities. The reasons for the informants' decision to purchase mobile coffee shops are: taste, location, price, access, variety, and packaging. These findings provide an important contribution to the marketing management literature, particularly on the topic of consumer behavior, in the F&B manufacturing sector, and recommend the importance of existing findings in encouraging business people creativity in sustainable business innovation to achieve competitive advantage.
Studi kasus dampak pinjaman online pada perilaku konsumen dan gaya hidup Putlia, Grace; Sundoro, Hary S.; Shobrina, Fildzah
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1572

Abstract

The impact of digitalization on the financial sector has made it easier for people to carry out various financial transactions, including online loans (pinjol). The echo of the use of legal pinjol registered with the OJK has not stopped until 2024. The reason is that illegal pinjol continues to emerge in society. In the field, many cases of violence and suicide were found due to online loans. Based on the existing phenomenon, the purpose of this study was first to review in more depth the understanding of the people of Tangerang City about the impact of online loans and secondly, the understanding of the people of Tangerang City about the impact of online loans on consumer behavior and lifestyle. This study uses a qualitative case study design because the research problem concerns a phenomenon. 10 people were selected as the research sample, meeting the specified criteria. The study's results show that, in general, the people of Tangerang City's understanding of the impact of online loans remains limited.
Co-Authors Budi, Budi Caroline Caroline Grace Putlia Jovanny M. Suherman Lie, Jessica Vonnie Meilisa Alvita Nicholas Wilson Pardomuan Sihombing, Pardomuan Pipiyen, Pipiyen Rajawen, Katedra Mentari Rowena, Janny Samuel, Samuel Shobrina, Fildzah Theovardo Theovardo Wijaya, Brendi