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All Journal Journal of Economic, Bussines and Accounting (COSTING) TGO Journal of Community Development
Agustin H P
Institut Teknologi dan Sains Mandala
Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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PENGARUH PERSONAL SELLING, WORD OF MOUTH DAN MEDIA SOSIAL TERHADAP KEPUTUSAN MAHASISWA MEMILIH KULIAH DI AKADEMI KELAUTAN BANYUWANGI Saiful Rohman; Agustin H P; Muhammad Firdaus
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12594

Abstract

Terjadi peningkatan yang cukup signifikan pada tahun 2021, dimana jumlah mahasiswa baru Akademi Kelautan Banyuwangi naik hingga 59% dibandingkan tahun sebelumnya. Padahal adanya pandemi covid-19 membatasi segala aktifitas promosi dan sosialisasi yang biasanya dapat melakukan pertemuan secara langsung dengan calon mahasiswa baik di sekolah maupun di pameran pendidikan, harus dirubah secara daring dan memanfaatkan sebaik-baiknya peran media sosial. Penelitian ini bertujuan untuk menganalisis pengaruh personal selling, word of mouth dan media sosial terhadap keputusan mahasiswa memilih kuliah di Akademi Kelautan Banyuwangi. Populasi penelitian ini adalah mahasiswa Akademi Kelautan Banyuwangi yang aktif pada saat penelitian ini berlangsung dengan jumlah 137 mahasiswa. Metode penelitian ini adalah metode penelitian kuantitatif dengan teknik pengambilan sampel menggunakan sampel jenuh dan teknik analisis model regresi linier berganda. Dari hasil analisis diperoleh kesimpulan bahwa. Word of mouth merupakan variabel paling dominan dengan kontribusi sebesar 35,7% dan word of mouth terjadi karena adanya pengalaman positif yang didapat mahasiswa selama menempuh pendidikan di Akademi Kelautan Banyuwangi.
Office Administration Management: Competency Based Training Agustin H P; Yuniorita Indah Handayani; Musaiyadi Musaiyadi
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.009

Abstract

This activity aims to evaluate the effectiveness of office administration training and mentoring activities in Jember Regency, Indonesia, in improving the skills of the young generation ready for work. The activity was carried out for two months by a team of lecturers from the Mandala Institute of Technology and Science, covering the planning, implementation, and qualitative evaluation stages. The training included theoretical modules and direct mentoring by lecturers, with a focus on office administration, information technology, and communication skills. The results of the training activities showed a significant increase in administrative skills and the application of information technology by participants. Intensive mentoring also helped participants overcome practical challenges in the work environment. An important implication in the form of positive results from this activity supports previous evidence that structured training and direct mentoring are effective in preparing young people to face the demands of the modern workplace. These implications can help in designing similar programs in the future to improve work readiness at the local and national levels.
Young Generation Ready to Work: Communication Skills Enhancement Training Model to Attract Customers Yuniorita Indah Handayani; Suwignyo Widagdo; Agustin H P
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.010

Abstract

The purpose of this study was to explore the impact of communication training on the skills of young people in Jember Regency, East Java, Indonesia. The method of this training activity used a qualitative approach by collecting data through in-depth interviews and observations during communication training conducted in Jember Regency, East Java, Indonesia. The results showed that the training was effective in improving participants' skills in public speaking, active listening, and communicating through digital media. Evaluation of participants showed consistent increases in self-confidence and the ability to convey ideas effectively. These findings emphasize the importance of investing in communication skills development as an integral part of individual development and social progress. The results of this study provide a strong foundation for the expansion and improvement of communication training programs in the future, with a focus on the integration of digital technology and adaptation to the diverse needs of participants.
Co-Authors Muhammad Firdaus Musaiyadi Musaiyadi Saiful Rohman Suwignyo Widagdo Yuniorita Indah Handayani