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Pengaruh Literasi Ekonomi, Media Iklan, dan Kontrol Diri Terhadap Perilaku Pembelian Impulsif pada Generasi Z di Kota Makassar Alifka Alya Zhafirah; Hasan, Muhammad; Inanna; Ratna; Judijanto, Loso
Journal of Economic Education and Entrepreneurship Studies Vol. 4 No. 2 (2023): VOL. 4, NO. 2 (2023): JE3S, DESEMBER 2023
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v4i2.1179

This research aims to find out how economic literacy, advertising media, and self-control of generation Z in Makassar relate to impulsive buying behavior. In this research, quantitative and descriptive methods were used. This research focuses on the demographics of generation Z, namely Makassar people born between 1996 and 2009. Nonprobability sampling and incidental sampling methods were used in the sampling strategy. Data collection methods used include observation, surveys, and writing information. The SPSS application uses several data analysis techniques, including multiple linear regression analysis, t test, and f test. Research findings show that in Makassar City, Generation Z (Y)'s impulse buying behavior is influenced by economic literacy (X1), advertising media (X2), and self-control (X3).

Kajian Pustaka: Kontribusi Psychological Capital (Psycap) terhadap Program Pendidikan Kewirausahaan pada Pelajar Pancasila Suparni, Novia Kusumaningsih; Alifka Alya Zhafirah; Nur Satriani; Sirajuddin Saleh
Indo-MathEdu Intellectuals Journal Vol. 5 No. 6 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i6.2125

This research aims to find out how psychological capital contributes to entrepreneurship education programs for Pancasila students. This research uses library research, reference materials using books, journals, articles by examining research publications taken from Google Scholar. The results of this research state that the context of psychological capital plays an important role in entrepreneurship education. The relationship between psychological capital and entrepreneurship education is becoming increasingly relevant considering the very complex changes in the business world today. A dynamic and uncertain business environment requires entrepreneurs who are not only skilled but also have strong mental and emotional strength. By integrating PsyCap in entrepreneurship education, this educational program can be more effective in preparing someone to become a successful and sustainable entrepreneur

Peran Teknologi dalam Tranformasi Tradisi Siri’ Na Pacce Terhadap Generasi Z di Kota Makassar Alifka Alya Zhafirah; Nur Rezky Asman; Muhammad Rasyid Ridha
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.606

This study examines the role of technology in the transformation of Siri' na Pacce cultural values among the Z generation in Makassar City. The values of Siri' (shame) and Pacce (pain) are deeply rooted philosophical foundations in Bugis-Makassar society, but face relevance challenges in the digital era. Through a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and documentation, this study analyzes how digital media such as Instagram, YouTube, and TikTok act as a means of transmitting traditional cultural values. The results show that technology facilitates the dissemination of Siri' na Pacce values in a broader and more engaging way for generation Z, while transforming cultural understanding from what was previously perceived as a culture of violence to civilized values. This research concludes that there is a need for synergy between digital technology, family and educational institutions to ensure that Generation Z does not only know the value of Siri' na Pacce superficially, but is able to internalize and implement it in daily life according to the context of the times.

Addressing Islamic Radicalization in the Digital World: Challenges and Solutions for Generation Z Najamuddin, Najamuddin; Alifka Alya Zhafirah; Alimin Alwi
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1697

The radicalization of Islam in the digital world is a major challenge for generation z, especially those who are active in using the internet and social media. This study aims to understand radicalization in the digital world, factors that make the generation vulnerable to radicalization, and the challenges and solutions faced by generation z in preventing radicalization. This study uses a qualitative descriptive approach. Data collection through observation and interviews with generation z who actively use the internet and social media, and analysis of literature from various sources. The results of this study indicate that social media is the main tool in the spread of extreme thoughts carried out by radical groups through digital propaganda, closed discussion forums and the spread of hoax news. Generation z who are in the stage of searching for their identity are vulnerable to being influenced by radical narratives. The main challenges faced are low digital literacy and lack of moderate religious understanding. Meanwhile, solutions that can be done by increasing digital literacy, education that teaches the values of religious moderation, and the active role of families in providing an understanding of tolerant Islam. Generation z is expected to be able to become a driving force that rejects radicalization and supports diversity in this digital era.

Kajian Pustaka: Kontribusi Psychological Capital (Psycap) terhadap Program Pendidikan Kewirausahaan pada Pelajar Pancasila Suparni, Novia Kusumaningsih; Alifka Alya Zhafirah; Nur Satriani; Sirajuddin Saleh
Indo-MathEdu Intellectuals Journal Vol. 5 No. 6 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i6.2125

This research aims to find out how psychological capital contributes to entrepreneurship education programs for Pancasila students. This research uses library research, reference materials using books, journals, articles by examining research publications taken from Google Scholar. The results of this research state that the context of psychological capital plays an important role in entrepreneurship education. The relationship between psychological capital and entrepreneurship education is becoming increasingly relevant considering the very complex changes in the business world today. A dynamic and uncertain business environment requires entrepreneurs who are not only skilled but also have strong mental and emotional strength. By integrating PsyCap in entrepreneurship education, this educational program can be more effective in preparing someone to become a successful and sustainable entrepreneur

Kajian Pustaka Sistematis tentang Implementasi Kurikulum Merdeka: Strategi dan Tantangan menuju era society 5.0 Ericha Tiara Hutamy; Alifka Alya Zhafirah; Bahri Bahri
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penyesuaian pembelajaran berbasis teknologi dalam konteks society 5.0 bagi sektor pendidikan tidaklah mudah. Dalam rangka mengembangkan sumber daya manusia yang mampu menyesuaikan diri dengan dinamika global dan kemajuan teknologi, pendidikan merupakan hal yang sangat penting. Penilitian ini bertujuan untuk mengkaji strategi dan tantangan dalam implementasi kurikulum merdeka menuju era society 5.0. Penelitian ini menggunakan metode kajian pustaka sistematis PRISMA 2020, dengan menggunakan Scopus dan Google Scholar sebagai basis data penelitian, dengan hasil pencarian memperoleh 210 artikel (Scopus = 10 artikel dengan kurun waktu 2020–2024, dan Google Scholar = 200 artikel dengan kurun waktu 2020–2024). Setelah itu, artikel yang sesuai diperoleh melalui seleksi dan evaluasi. Hasil penelitian ini menunjukkan bahwa penerapan kurikulum merdeka di era society 5.0 merupakan sebuah tantangan karena memerlukan peningkatan kompetensi pendidikan untuk merancang dan menghasilkan pembelajaran yang relevan dengan tuntutan dunia modern. Peningkatan pelatihan dan pengembangan kompetensi pendidik secara berkelanjutan, penyediaan infrastruktur teknologi yang lebih maju dan akses internet yang memadai, serta pembentukan kerja sama dengan stakeholder dan lembaga akademik merupakan beberapa strategi yang dapat digunakan untuk mengatasi kendala ini. Selain itu, regulasi dan kegiatan yang berkaitan dengan kurikulum merdeka memerlukan kerja sama dari masyarakat, sekolah, dan pemerintah.

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