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All Journal Journal of Economic Education and Entrepreneurship Studies JER
Gema Borneo Poetra
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Opportunities and Challenges in Integrating Artificial Intelligence into Financial Auditing Pratiwi Hamzah; Evinalia Yeba; Sifera Patricia Maithy; Gema Borneo Poetra
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4563

Abstract

This research examines the opportunities and challenges in the integration of Artificial Intelligence (AI) in the financial audit process in the era of the Industrial Revolution 4.0. AI has great potential to improve audit efficiency and accuracy by automating routine tasks, detecting anomalies, and reducing human error in financial reporting. However, the application of this technology is not free from significant challenges, such as limited auditor expertise in using AI, transparency of algorithms that often function as “black boxes,” and data security and privacy risks.This research uses a qualitative approach with a literature study method, analyzing secondary data from scientific journals, industry reports, and related regulatory documents. The results show that although AI is capable of automating many routine tasks, auditors still play an important role in assessing the results produced by AI. Existing challenges, such as limited auditor knowledge and algorithm transparency issues, can be addressed through intensive training and the development of easier-to-understand algorithms.In conclusion, AI can strengthen the audit process if implemented appropriately, providing benefits in terms of efficiency and accuracy. However, its successful implementation relies heavily on auditors' ability to adapt to the technology and the development of solutions that address the challenges.
Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas melalui Kepuasan Pelanggan Kopi A'Long Space Palangka Raya Noor Aziza, Bunga; Luluk Tri Harinie; John Budiman Bancin; Gema Borneo Poetra
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2442

Abstract

This investigation aimed to analyze the relationship between brand image with product quality on customer loyalty mediated by satisfaction at Kopi A'Long Space Palangka Raya. This investigation employed a quantitative approach employing SEM-PLS analytic techniques. 100 responders who met certain criteria were included in the sample. According to this investigation, customer satisfaction and loyalty were positively and significantly impacted by brand image and product quality. Customer happiness, however, did not directly matter, and as a mediator, it was also not significant despite having a positive effect. The implication is through strengthening brand image also product quality directly.
Co-Authors Evinalia Yeba Hamzah, Pratiwi John Budiman Bancin Luluk Tri Harinie Noor Aziza, Bunga Sifera Patricia Maithy