Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Cendekia Ilmiah
Frila Nurfadila
Universitas Padjadjaran
Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Transformasi Identitas Individu Melalui Komunikasi Kontemporer di Sosial Media Frila Nurfadila; Kismiyati El Karimah; Uud Wahyudin
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6140

Abstract

Berkembangnya teknologi komunikasi kontemporer saat ini telah memberikan banyak perubahan pada cara individu dalam berinteraksi dan membentuk identitas diri mereka. Media sosial, aplikasi pengiriman pesan, platform virtual, dan konten digital pada akhirnya membuka peluang baru untuk ekspresi diri, koneksi sosial, dan akses informasi. Namun, perubahan ini juga disertai dengan tantangan seperti pencitraan diri yang berlebihan, perbandingan sosial yang tidak sehat, paparan informasi yang tidak akurat, dan masalah privasi. Artikel ini bertujuan untuk mengeksplorasi dampak positif dan negatif dari proses komunikasi kontemporer pada pembentukan identitas individu. Artikel ini juga membahas bagaimana individu merespons dan beradaptasi terhadap perubahan dalam proses komunikasi, serta strategi yang mereka gunakan untuk mengelola identitas mereka dalam gambar digital yang lebih kompleks. Penelitian ini menyoroti pentingnya literasi digital yang kuat agar individu dapat memanfaatkan teknologi komunikasi secara positif guna mendukung perkembangan identitas yang sehat, inklusif, dan berkelanjutan.
Dinamika Partisipasi Politik Digital: Menguji Paradoks Interactivity Cues dan Dominasi Media Richness pada Akun @whatisupindonesia Nasywa Fauziah Simamora; Detta Rahmawan; Frila Nurfadila
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7169

Abstract

Instagram has increasingly developed as a platform for the dissemination of social–political information, enabling audiences not only to consume content but also to respond and participate through various forms of interaction. This study aims to examine the effects of interactivity cues and media richness on audience engagement with social–political educational content on the non-commercial informational Instagram account @whatisupindonesia. A quantitative explanatory approach was employed using content analysis of 167 posts, with data analyzed through negative binomial regression. Interactivity cues and media richness were treated as independent variables, while engagement, measured by the number of likes, comments, and shares, served as the dependent variable. The results indicate that media richness has a significant and consistent effect on all engagement indicators, particularly in video-based content. In contrast, interactivity cues show inconsistent effects and tend to be non-significant, or even negative, across several engagement indicators. These findings suggest that within the context of social–political educational content, visual and audiovisual richness plays a more dominant role than explicit interactive prompts in driving audience engagement.
Studi Eksplanatoris tentang Terpaan Iklan “Are You Ready to Try Grammarly” oleh Almeida Kezia terhadap Mahasiswa Strata-1 Fakultas Ilmu Komunikasi Universitas Padjadjaran Veronika Florita Novarani; Asep Suryana; Frila Nurfadila
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1705

Abstract

Grammarly is an AI-based tool/application that utilizes YouTube as a platform to upload its advertisement titled "Are You Ready To Try Grammarly." The purpose of this study is to determine the extent of the influence of intensity, message content, and appeal of the YouTube ad "Are You Ready To Try Grammarly" both partially and simultaneously on the interest in subscribing to the product through attitudes toward the ad and brand among students, examined through cognitive response theory. The method used to analyze the data is quantitative and path analysis. The population of this study is undergraduate students of the Faculty of Communication Sciences at Universitas Padjadjaran who have been exposed to the YouTube ad "Are You Ready To Try Grammarly" by Almeida Kezia. The number of respondents in this study is 149, selected using stratified random sampling. Data collection techniques were carried out using questionnaires and literature studies. The results of the study indicate that the intensity, message content, and appeal of the YouTube ad "Are You Ready To Try Grammarly" significantly influence the interest in subscribing to the product through attitudes toward the ad and brand among students both simultaneously and partially. Attitudes toward the ad and brand have the greatest influence on the interest in subscribing.
Co-Authors Asep Suryana Detta Rahmawan Kismiyati El Karimah Nasywa Fauziah Simamora Uud Wahyudin Veronika Florita Novarani