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All Journal Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Scientia
Ade Mima Zakia Siregar
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Economics, Econometrics & Finance Education Mathematics

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The Influence Of The Government's Role In Building Digital Economic Growth In Indonesia (Study Case: Bakso Ceker Vitho) Mica Siar Meiriza; Gracella Rosnah S Hutagalung; Ade Mima Zakia Siregar; Muhammad Ilham Fiqri; Novia Grace Cristin Limbong; Serly Sahfitri
Jurnal Scientia Vol. 13 No. 04 (2024): Education and Sosial science, September-December 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i04.2663

Abstract

Indonesia's young population and technical innovations are driving the country's quickly growing digital economy, and government programs are essential in assisting micro, small, and medium-sized businesses (UMKM). Despite obstacles including a lack of capital and a poor digital infrastructure, these companies make a substantial contribution to economic growth. Through a qualitative method and a review of the literature, this study seeks to understand how government policies affect UMKM's digital expansion in Indonesia and offer a thorough framework that takes business players' viewpoints into account. Interviews with Bakso Ceker Vitho's owner, Surya, provided information on how UMKM might adjust and prosper in the online market. Bakso Ceker Vitho exhibits successful tactics, including the use of platforms like GoFood and GrabFood to broaden market reach, a structured ordering system, and a variety of payment alternatives, including QRIS. In summary, Bakso Ceker Vitho's ability to successfully adjust to digital problems emphasizes how important digital transformation is for SMEs. Long-term success in the digital age will be supported by sustained investment in influencer relationships, CRM systems, data analytics, and a varied menu, all of which will improve consumer engagement and visibility.
PENGARUH LIVE SHOPPING TIK-TOK TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Alexander Sabastian Pangaribuan; Anggita Kinanti; Ade Mima Zakia Siregar; Etri Br Kaban; Dian Pratiwi; Nurul Wardani
Ekonis: Jurnal Ekonomi dan Bisnis Vol 28, No 1 (2026): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v28i1.8992

Abstract

This study analyzes the influence of TikTok's Live Shopping feature on purchasing decisions of students from the Faculty of Economics, State University of Medan. The transformation of social media into a digital marketplace has enabled TikTok, through its live shopping feature, to enable direct interaction between sellers and buyers in real time. A quantitative approach was used with 98 respondents determined using the Slovin formula. Data were collected through a questionnaire and analyzed using normality, linearity, and simple linear regression tests. The results show that TikTok Live Shopping has a positive and significant effect on purchasing decisions, with a regression coefficient (B) of 0.577 and a significance value of 0.000 (0.05). This means that the higher the intensity and quality of the live shopping experience, the greater the student's tendency to purchase. Interactive features such as direct communication, product demonstrations, and real-time promotions increase consumer trust and satisfaction. This study confirms that live shopping is an effective digital marketing strategy, and further research is recommended to add variables such as consumer trust and customer loyalty to deepen the understanding of social commerce behavior in the digital era.Keywords: TikTok Live Shopping, purchasing decisions, digital marketing, Consumer Behavior.
Co-Authors Alexander Sabastian Pangaribuan Anggita Kinanti Dian Pratiwi Etri Br Kaban Gracella Rosnah S Hutagalung Meiriza, Mica Siar Muhammad Ilham fiqri Novia Grace Cristin Limbong Nurul Wardani Serly Sahfitri