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All Journal Jurnal Manajemen Bisnis Eka Prasetya JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Etri Br Kaban
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Humanities Economics, Econometrics & Finance

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Analysis Of The Effect Of Digital Transformation On Smes Around Unimed Mica Siar Meiriza; Abim Khaffi Maulana; Enzi Anatasya Sembiring; Etri Br Kaban; Salamah Tumangger
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 6 (2024): December 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i6.3336

Abstract

From a global viewpoint, the business climate is unpredictable and competitive due to external causes, the majority of which are technological change generators. The purpose of this study is to determine the impact of technology on SMEs in the city of Medan. The samples were gathered from small and medium-sized firms (SMEs) in the UNIMED area. With a qualitative design, this study collects data through semi-structured interviews with eight enterprises in the UNIMED area. Interviews were transcribed following data collection to identify common themes. This study highlighted themes such as "getting exposure" and "getting effective sales figures" as a result of implementing digital transformation, as expressed by six of the eight participants. The findings show that. Digital transformation has a tremendous impact on consumer interactions and the simplicity of shopping. The data also suggest that online sales and digital marketing are the most popular digital platforms, with some SMEs in UNIMED effectively implementing them.The aim of this research is to determine the influence of digital transformation on SMEs by taking a sample 8 businesses around UNIMED and how effective digital influence is on business progress. From the results obtained, digital transformation has a significant influence even though it also experiences challengs. 6 of the 8 businesses studied said that rapid technological chenge is also a chellenge that must be taken into account and the advantage that these SMEs gain is that customers who are far away can also reach them. The business is only digital without having to come directly to the place. Finally, the report identifies digital maintenance and rapid technological development as challenging considerations.
Pengaruh strategi oprasional The Influence of Operational Strategy, Human Resource Management, and Technology Utilization on the Efficient Performance of Mochi Food MSMEs at MMTC Raya Market Paula Florensia Munthe; Aprinawati; Adelina Lubis; Etri br Kaban
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.606

Abstract

The purpose of this study is to examine how technology use, humanresource management (HRM), and operational strategies affect the operationalefficiency performance of MSMEs in the food industry in Pasar Raya MMTC.Questionnaires were given to MSME operators at the Mochi Jinels store in PasarRaya MMTC in order to gather data using a quantitative approach. To investigatethe combined effects of these three parameters on operational efficiency,multiple linear regression analysis was used. While HRM management does notsignificantly affect MSME food industry efficiency, the results demonstrate thatoperational strategies and technology utilization do. Although HRM issuescontinue to be a barrier, it is anticipated that the combination of suitable tacticsand efficient technology use will improve operational efficiency. In order to boostcompany growth and sustainability in the traditional food industry, MSMEoperators and policymakers can benefit greatly from these findings as theyformulate more effective development strategies.
Co-Authors Abim Khaffi Maulana Adelina Lubis Aprinawati, Aprinawati Enzi Anatasya Sembiring Meiriza, Mica Siar Paula Florensia Munthe Salamah Tumangger