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All Journal Jurnal Administrasi Bisnis (JABis) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal of Economic, Business and Engineering (JEBE) Journal of International Conference Proceedings West Science Business and Management
budi purnomo saputro
UPN Veteran Yogyakarta
Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Public Health Social Sciences Other

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Pelatihan Pengelolaan Keluhan Pelanggan dengan Metode H.E.A.T pada Pengusaha Muda Kota Yogyakarta (Home Business Camp) Asri Sekar Mawar Firdausi; Shely Rizki Hardiana; Budi Purnomo Saputro; Hafidh Rifky Adiyatna; Nina Fapari Arif
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): Maret 2023 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/altifani.v3i2.381

Abstract

Berakhirnya pandemi Covid-19 membuka berbagai peluang bagi para pelaku usaha, khususnya UMKM. Penataan kembali pada sektor UKM guna mendukung pertumbuhan ekonomi Indonesia dirasa penting. Terlepas dari berbagaimacam aspek yang harus diperhatikan saat pra penjualan, pelaku usaha juga harus memahami pentingnya pelayanan pasca penjualan. Hal ini dimaksudkan agar para pelaku usaha dapat memberikan pelayanan prima bagi konsumennya. Oleh karena itu penyelenggarakan pelatihan terkait pelayanan pasca penjualan menjadi penting. Metode pelatihan yang dilakukan berupa penyuluhan terkait konsep dasar terkini cara mengelola pelanggan pasca penjualan. Pelatihan ini dihadiri oleh 26 pengusaha muda Kota Yogyakarta yang seluruhnya tergabung dalam Home Business Camp (HBC). Secara umum, peserta dapat mengikuti pelatihan ini dengan baik yang ditunjukkan oleh antusiasme saat melakukan diskusi. Melalui pelatihan ini diharapkan peserta mampu memiliki pemahaman mendasar terkait pengelolaan konsumen. Selain itu, pelatihan ini juga ditujukan agar peserta mampu melakukan pengelolaan yang baik apabila mendapati keluhan pelanggan.
MANAJEMEN PRAKIRAAN PRODUKSI AIR MINUM INDONESIA PASCA COVID-19 Budi Purnomo Saputro; Rolan Mart Sasongko
Journal of Economic, Business and Engineering (JEBE) Vol 5 No 1 (2023): Oktober
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v5i1.5573

Abstract

Penelitian ini bertujuan untuk meramalkan produksi air bersih di Indonesia untuk tahun 2023 setelah pandemi Covid-19, dengan fokus pada aspek debit air. Produksi air bersih memiliki peran penting dalam menjaga stabilitas ekonomi, sosial, dan keamanan nasional. Selama 5 tahun terakhir, produksi air bersih di Indonesia mengalami fluktuasi yang mungkin dipengaruhi oleh pandemi Covid-19 pada tahun 2019. Data time series produksi air bersih dari tahun 2017 hingga 2021 digunakan dalam penelitian ini. Kami menerapkan metode Exponential Smoothing untuk meramalkan produksi air bersih. Hasil penelitian ini mengungkapkan bahwa pola produksi air bersih di Indonesia menunjukkan tren yang signifikan dan cenderung tidak stabil. Proyeksi produksi air bersih di Indonesia untuk tahun 2023 menggunakan model peramalan Exponential Smoothing diperkirakan mencapai 4,305,924 meter kubik. Penelitian ini penting untuk memahami kemampuan produksi air bersih di masa depan dan memastikan pemenuhan kebutuhan air bersih nasional.
Exploring The Effects of Creativity and Educational Support on Digital Entrepreneurial Intention Muhamad Ridwan; Ahmad Zaki; Alvian Alvin Mubarok; Rolan Mart Sasongko; Budi Purnomo Saputro
Jurnal Ilmu Administrasi dan Bisnis Vol 22, No 2 (2024)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i2.12826

Abstract

This study examines the influence of creativity and educational support on digital entrepreneurial intentions among Indonesian students. Data was collected through an online survey involving 303 respondents, using a 5-point Likert scale to measure relevant variables. The analysis was conducted using the Partial Least Square - Structural Equation Modelling (PLS-SEM) approach with SmartPLS 3.0. The results show that creativity and educational support significantly influence digital entrepreneurial intentions. Creativity plays a key role in identifying business opportunities, while educational support enhances entrepreneurial skills. This study emphasizes the importance of integrating entrepreneurship education into academic curricula to address the high unemployment rates among university graduates in Indonesia. Adequate support from educational institutions in the form of incubation centers and seed funding is strongly recommended to facilitate the development of digital entrepreneurship among students. This research contributes to theoretical understanding and provides practical implications for entrepreneurship education in the digital era.
Peningkatan Daya Saing UMKM Home Business Camp Melalui Penerapan Teknologi Tepat Guna dan Inovasi Berkelanjutan Saputro, Budi Purnomo; Firdausi, Asri Sekar Mawar; Adiyatna, Hafidh Rifky; Arif, Nina Fapari; Hardiana, Shely Rizki
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 5 (2024): September 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i5.583

Abstract

Kajian ini meneliti efektivitas adopsi teknologi dalam meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) yang berafiliasi dengan Home Business Camp di Indonesia. Melalui penerapan intervensi berbasis teknologi, penelitian ini bertujuan untuk mengatasi tantangan yang dihadapi oleh UMKM, khususnya dalam hal akses pasar, efisiensi operasional, dan inovasi. Temuan menunjukkan bahwa adopsi teknologi, seperti perangkat pemasaran digital dan otomatisasi, telah secara signifikan meningkatkan daya saing UMKM yang berpartisipasi. Namun, kajian ini juga mengidentifikasi hambatan adopsi teknologi, termasuk keterbatasan literasi digital dan kendala keuangan. Berdasarkan temuan ini, penelitian ini mengusulkan rekomendasi bagi pembuat kebijakan, lembaga pembangunan, dan organisasi pendukung UKM untuk mendorong lingkungan yang lebih kondusif bagi adopsi teknologi dan inovasi di kalangan UMKM Indonesia.
Transformation of SME Business Models Through Innovation: The Case of Home Business Camp (HBC) in the Post Covid-19 Pandemic Period Budi Purnomo Saputro; Tititk Kusmantini; Yekti Utami; Hafidh Rifky Adiyatna; Faizatu Almas Hadyantari
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1083

Abstract

Through analysis that, you can concluded that market orientation, orientation entrepreneurship, business model innovation, and performance development product new each other related in SME context. Strong market and entrepreneurial orientation can push business model innovation, which in turn can increase performance development product new. Business model innovation is also possible role as an internal mediator connection between market orientation, orientation entrepreneurship, and performance development product new. Therefore​ that's important for SMEs to Keep going do transformation business through innovation To use survive and compete in a competitive market, especially during the COVID-19 pandemic.
Investigating Green Purchase Decission of SMEs in Development Counties: A Literature Review Religia, Yoga; Saputro, Budi Purnomo; Al Munawir, Al Virizky Arjunitha
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3551

Abstract

This study investigates factors influencing green product purchasing by Small and Medium Enterprises (SMEs) in developing countries, focusing on the Theory of Consumption Values (TCV) and the Theory of Planned Behavior (TPB). Using a systematic literature review, articles published between 2020 and 2024 were analyzed. Findings show that TCV is crucial for understanding green purchasing behavior through functional, social, emotional, and epistemic values, significantly impacting consumer intentions. Consumers prefer products that meet functional needs and align with their values. TPB highlights attitudes, subjective norms, and perceived behavioral control in shaping purchase intentions. Positive environmental attitudes, social support, and perceived control encourage green product purchasing. Integrating TCV and TPB offers a comprehensive understanding of the dynamics influencing these decisions. Practically, this study guides marketers in developing effective green marketing strategies by highlighting product benefits and leveraging community support. Although focused on recent literature and TCV and TPB, further research could explore other factors influencing green purchasing in different contexts. This study enriches the literature on green purchasing and supports sustainable economic growth for SMEs in developing countries.
Visual Business Planning: Effects of BMC-Centered Training on Entrepreneurial Mindset and Sales among MSME Owners in Yogyakarta Mart Sasongko, Rolan; Sunaryo Nainggolan, Dedy; Rifky Adiyatna, Hafidh; Alvin Mubarok, Alvian; Purnomo Saputro, Budi; Ryan Setya Budi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6437

Abstract

Micro, small, and medium enterprises (MSMEs) are central to Indonesia’s economy yet often lack practical capabilities in business planning, promotion, and post-pandemic adaptation. This study evaluates a municipal–university program in Yogyakarta (2023) that delivered eight in-person sessions (32 hours) centered on the Business Model Canvas (BMC), complemented by modules on promotion, finance, and operations, and followed by incubator pairing and community mentors. MSME owners (n = 452) completed a post-training survey, and training exposure was indexed from attendance/engagement and canvas completion (0–100). Entrepreneurial mindset was measured with five Likert items; self-reported sales growth served as a secondary outcome. Using simple linear regression with full assumption checks and robustness tests, greater BMC training exposure was positively associated with entrepreneurial mindset, and higher exposure corresponded with encouraging directional signals for sales growth. Model diagnostics indicated adequate fit and stability to alternative exposure weightings and exclusion of influential observations. Overall, a month-long, mentor-supported program that centers on visual business planning appears feasible for scaling MSME capability building and is associated with stronger entrepreneurial mindset among participants. Future evaluations should incorporate pre–post or comparison designs and objective performance indicators to validate and extend these findings.
Co-Authors Ahmad Zaki Al Munawir, Al Virizky Arjunitha Alvian Alvin Mubarok Arif, Nina Fapari Asri Sekar Mawar Firdausi Firdausi, Asri Sekar Mawar Hadyantari, Faizatu Almas Hafidh Rifky Adiyatna Mart Sasongko, Rolan Muhamad Ridwan Rifky Adiyatna, Hafidh Rolan Mart Sasongko Ryan Setya Budi Shely Rizki Hardiana Sunaryo Nainggolan, Dedy Tititk Kusmantini Yekti Utami Yoga Religia