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Enhancing Local Coffee Business Competitiveness through Production Improvement and Marketing Digitalization at Kedai Titik Anggur, North Lombok Kembang, Lale Puspita; Samsumar, Lalu Delsi; Rispawati, Dewi; Asri, Ni Wayan Adelia Mutiara
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1345

Abstract

Kedai Kopi Titik Anggur, a potential micro-enterprise in Sesait Village, North Lombok, faces significant operational hurdles due to traditional manual production methods and a marketing scope confined strictly to the local vicinity. These limitations have resulted in inconsistent product quality and restricted sales growth. This community service program aims to elevate the partner's competitiveness through comprehensive production management optimization and digital marketing transformation. The implementation utilized a participatory approach encompassing five systematic stages: socialization, technical training, appropriate technology adoption, intensive mentoring, and impact evaluation. Technological interventions focused on standardizing quality through the deployment of automatic roasting machines with precision temperature control, digital grinders, and vacuum packaging to extend shelf life. Simultaneously, market expansion was driven by developing a private e-marketplace website integrated with digital payment systems and optimizing social media branding. The outcomes were substantial: daily production capacity surged by 50-60%, production lead time was reduced by 25%, and product quality inconsistency dropped by 30%. Economically, total sales volume grew by 28% within the first three months, with the newly established online channel contributing 35% to the revenue. These findings confirm that integrating modern production technology with digital marketing strategies effectively enhances operational efficiency, market access, and long-term business sustainability.
Penerapan Manajemen Karakter dan Kepemimpinan pada Siswa Pondok Pesantren Wasilatul Abror Tifani Dame Hasany; Dhanny Safitri; Dinis Cahyaningrum; Isra Dewi Kuntary Ibrahim; Ni Wayan Adelia Mutiara Asri; Dina Amalya Putri; Siti Anggriana; M. Jumaedi
Sciences du Nord Community Service Vol. 2 No. 02 (2025): Sciences du Nord Community Service
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sncs.v2i02.81

Abstract

This community service activity aimed to strengthen character management and leadership among students (santri) at Pondok Pesantren Wasilatul Abror. Islamic boarding schools play a strategic role in shaping generations who are not only intellectually competent but also disciplined, ethical, and capable of leadership. However, the challenges of globalization demand more structured character and leadership development so that students can adapt to social changes while upholding Islamic values. The program was held on at the Wasilatul Abror Islamic Boarding School Hall, involving students from elementary to secondary levels. The methods applied included interactive lectures, sharing sessions, mentoring, and leadership games based on experiential learning. The results showed high enthusiasm among students, active participation in discussions, and improvement in discipline, responsibility, and teamwork skills. The activity effectively enhanced students’ awareness of self-management and integrity-based leadership. It is recommended that similar programs be conducted regularly to ensure the sustainability of character and leadership development within the pesantren environment.
Peningkatkan Kompetensi Mahasiswa pada Bidang Pemasaran Perhotelan Pujiono, Sandrina Kartikasari; Ibrahim, Isra Dewi Kuntary; Cahyaningrum, Dinis; Asri, Ni Wayan Adelia Mutiara; Hasany, Tifani Dame; Safitri, Dhanny
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.576

Abstract

Program magang merupakan salah satu bentuk pembelajaran berbasis praktik yang bertujuan untuk meningkatkan kesiapan mahasiswa dalam menghadapi dunia kerja. Penelitian ini bertujuan untuk menganalisis pelaksanaan kegiatan magang serta kontribusinya dalam meningkatkan kompetensi mahasiswa pada bidang pemasaran perhotelan. Metode yang digunakan adalah deskriptif kualitatif dengan pendekatan pengalaman langsung selama mengikuti program magang di Puri Indah Hotel & Conventions selama empat bulan. Hasil penelitian menunjukkan bahwa mahasiswa mengalami peningkatan pada kemampuan komunikasi, administrasi, serta pemahaman terhadap strategi pemasaran, khususnya digital marketing dan pelayanan pelanggan. Selain itu, mahasiswa juga memperoleh pengalaman dalam pengelolaan event, penggunaan sistem operasional hotel, serta koordinasi lintas departemen. Program magang terbukti memberikan kontribusi nyata dalam mengembangkan hard skill dan soft skill mahasiswa sebagai bekal memasuki dunia kerja profesional.
The Role of Self-Efficacy in Higher Education Students for Human Resource Development: A Systematic Literature Review Dinis Cahyaningrum; Tifani Dame Hasany; Khairul Mujahidi; Ni Wayan Adelia Mutiara Asri
Sciences du Nord Economics and Business Vol. 3 No. 01 (2026): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sneb.v3i01.128

Abstract

Academic self-efficacy is an important factor that influences students’ academic success, persistence, and professional competency development in higher education. However, previous studies have mainly focused on academic achievement and motivation, while limited studies have discussed its contribution to human resource development using the integration of Social Cognitive Theory (SCT) and Social Cognitive Career Theory (SCCT). Therefore, this study aims to analyze the role of academic self-efficacy in supporting academic achievement, student persistence, and human resource development among higher education students. This study used a descriptive qualitative approach through a literature review by analyzing previous studies from books, journal articles, and academic publications. The data were analyzed using thematic analysis to identify major themes and relationships among previous findings. The results showed that academic self-efficacy positively influences motivation, learning engagement, academic persistence, career readiness, adaptability, and employability skills. The novelty of this study lies in integrating SCT, SCCT, and Human Resource Development (HRD) perspectives to explain the broader role of academic self-efficacy in preparing adaptive and competitive human resources in higher education.