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Enhancing Local Coffee Business Competitiveness through Production Improvement and Marketing Digitalization at Kedai Titik Anggur, North Lombok Kembang, Lale Puspita; Samsumar, Lalu Delsi; Rispawati, Dewi; Asri, Ni Wayan Adelia Mutiara
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1345

Abstract

Kedai Kopi Titik Anggur, a potential micro-enterprise in Sesait Village, North Lombok, faces significant operational hurdles due to traditional manual production methods and a marketing scope confined strictly to the local vicinity. These limitations have resulted in inconsistent product quality and restricted sales growth. This community service program aims to elevate the partner's competitiveness through comprehensive production management optimization and digital marketing transformation. The implementation utilized a participatory approach encompassing five systematic stages: socialization, technical training, appropriate technology adoption, intensive mentoring, and impact evaluation. Technological interventions focused on standardizing quality through the deployment of automatic roasting machines with precision temperature control, digital grinders, and vacuum packaging to extend shelf life. Simultaneously, market expansion was driven by developing a private e-marketplace website integrated with digital payment systems and optimizing social media branding. The outcomes were substantial: daily production capacity surged by 50-60%, production lead time was reduced by 25%, and product quality inconsistency dropped by 30%. Economically, total sales volume grew by 28% within the first three months, with the newly established online channel contributing 35% to the revenue. These findings confirm that integrating modern production technology with digital marketing strategies effectively enhances operational efficiency, market access, and long-term business sustainability.
Penerapan Manajemen Karakter dan Kepemimpinan pada Siswa Pondok Pesantren Wasilatul Abror Tifani Dame Hasany; Dhanny Safitri; Dinis Cahyaningrum; Isra Dewi Kuntary Ibrahim; Ni Wayan Adelia Mutiara Asri; Dina Amalya Putri; Siti Anggriana; M. Jumaedi
Sciences du Nord Community Service Vol. 2 No. 02 (2025): Sciences du Nord Community Service
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sncs.v2i02.81

Abstract

This community service activity aimed to strengthen character management and leadership among students (santri) at Pondok Pesantren Wasilatul Abror. Islamic boarding schools play a strategic role in shaping generations who are not only intellectually competent but also disciplined, ethical, and capable of leadership. However, the challenges of globalization demand more structured character and leadership development so that students can adapt to social changes while upholding Islamic values. The program was held on at the Wasilatul Abror Islamic Boarding School Hall, involving students from elementary to secondary levels. The methods applied included interactive lectures, sharing sessions, mentoring, and leadership games based on experiential learning. The results showed high enthusiasm among students, active participation in discussions, and improvement in discipline, responsibility, and teamwork skills. The activity effectively enhanced students’ awareness of self-management and integrity-based leadership. It is recommended that similar programs be conducted regularly to ensure the sustainability of character and leadership development within the pesantren environment.