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All Journal MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Bisnis Net : Jurnal Ekonomi dan Bisnis Unram Journal of Community Service (UJCS) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Penamas: Journal of Community Service Journal of Artificial Intelligence and Digital Business Easta Journal of Innovative Community Services West Science Business and Management Journal of Business Management and Economic Development
Ni Wayan Adelia Mutiara Asri
Universitas Mataram
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Enhancing Local Coffee Business Competitiveness through Production Improvement and Marketing Digitalization at Kedai Titik Anggur, North Lombok Kembang, Lale Puspita; Samsumar, Lalu Delsi; Rispawati, Dewi; Asri, Ni Wayan Adelia Mutiara
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1345

Abstract

Kedai Kopi Titik Anggur, a potential micro-enterprise in Sesait Village, North Lombok, faces significant operational hurdles due to traditional manual production methods and a marketing scope confined strictly to the local vicinity. These limitations have resulted in inconsistent product quality and restricted sales growth. This community service program aims to elevate the partner's competitiveness through comprehensive production management optimization and digital marketing transformation. The implementation utilized a participatory approach encompassing five systematic stages: socialization, technical training, appropriate technology adoption, intensive mentoring, and impact evaluation. Technological interventions focused on standardizing quality through the deployment of automatic roasting machines with precision temperature control, digital grinders, and vacuum packaging to extend shelf life. Simultaneously, market expansion was driven by developing a private e-marketplace website integrated with digital payment systems and optimizing social media branding. The outcomes were substantial: daily production capacity surged by 50-60%, production lead time was reduced by 25%, and product quality inconsistency dropped by 30%. Economically, total sales volume grew by 28% within the first three months, with the newly established online channel contributing 35% to the revenue. These findings confirm that integrating modern production technology with digital marketing strategies effectively enhances operational efficiency, market access, and long-term business sustainability.
Co-Authors Dhanny Safitri Dinis Cahyaningrum Hasani, Tifani Dame Ibrahim, Isra Dewi Kuntary Kembang, Lale Puspita Lalu Delsi Samsumar, M.Eng. Rispawati, Dewi Sri Maryanti Tifani Dame Hasany Zamroni Alpian Muhtarom