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All Journal Jurnal Multidisiplin West Science Journal of Ekonomics, Finance, and Management Studies
Muhammad Sabir
Universitas Tamalatea Makassar
Religion Economics, Econometrics & Finance

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Kewirausahaan Digital dalam Sektor Jasa: Analisis Bibliometrik tentang Transformasi Model Bisnis di Era Teknologi Digital Loso Judijanto; Muhammad Sabir; Tirta Yoga
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1862

Abstract

Transformasi digital telah menjadi faktor kunci dalam kewirausahaan, khususnya dalam sektor jasa, dengan perubahan signifikan pada model bisnis dan cara perusahaan beroperasi. Penelitian ini bertujuan untuk menganalisis literatur terkait kewirausahaan digital melalui pendekatan bibliometrik menggunakan data dari Scopus. Hasil penelitian menunjukkan dominasi topik seperti "digital entrepreneurship," "business model," dan "innovation," yang mencerminkan fokus penelitian terhadap kapabilitas digital, keberlanjutan, dan ekonomi berbagi. Peta jaringan menunjukkan kontribusi penting negara-negara seperti Amerika Serikat, China, India, dan Indonesia dalam membangun kolaborasi lintas negara. Namun, tantangan dalam implementasi teknologi, seperti keterbatasan keterampilan digital dan isu keamanan data, tetap menjadi perhatian utama. Studi ini menyimpulkan bahwa kewirausahaan digital menawarkan peluang besar untuk inovasi, tetapi keberhasilannya memerlukan pendekatan strategis yang holistik, mencakup keberlanjutan, regulasi, dan kolaborasi internasional.
Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

Abstract

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.
Co-Authors Arief Nuryana Basnendar Herry Prilosadoso Donny Juliandri Prihadi Eva Desembrianita Loso Judijanto Tirta Yoga