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All Journal Journal of International Multidisciplinary Research International Journal of Business and Quality Research
Mochammad Arfani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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When Words Become Weapons: Volunteer Communication Tactics to Combat Drugs at The Grassroots Victor Maruli Tua L Tobing; Anita Asnawi; Mochammad Arfani; Garry Brumadyadisty; Dedi Setyawan; Siska Armawati Sufa
Journal of International Multidisciplinary Research Vol. 3 No. 7 (2025): Juli 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1321

Abstract

This study investigates the communicative practices of youth volunteers involved in Surabaya’s Kelurahan Bersinar anti-drug initiative, highlighting the role of grassroots messaging in shaping public health discourse. Grounded in framing theory, narrative theory, and social capital theory, the research explores how volunteers construct persuasive anti-drug messages through culturally rooted storytelling, emotional framing, and symbolic communication. Using a qualitative case study approach, data were gathered through interviews, focus groups, observations, and campaign materials with 18 youth volunteers. The findings reveal that volunteers effectively used personal experiences and local narratives to foster trust and collective identity, transforming individual challenges into shared stories of hope and resistance. Emotional strategies, such as gain-framed and fear-based appeals, were deliberately crafted to trigger empathy and promote behavioral change. Volunteers also capitalized on their deep integration within community networks to enhance message credibility and reach, cultivating both bonding and bridging social capital. The study challenges top-down approaches in health campaigns, illustrating the power of peer-led, culturally resonant communication. It contributes a layered communication model for grassroots health advocacy and underscores the transformative impact of narrative-driven volunteer engagement. The study recommends integrating cultural framing in training programs and exploring digital channels to scale grassroots messaging in future research.
Marketing Marketing Optimization of Sambel Pecel Niki Eco Madiun in the Digital Era: A Study of the Transition from Offline to Online Sales Supriyanto; Sarwani; Andry Herawati; Mochammad Arfani
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2650

Abstract

Transformasi digital telah menjadi elemen penting dalam memperkuat daya saing UMKM dalam era ekonomi berbasis teknologi. Penelitian ini bertujuan untuk mengkaji pengaruh pemasaran digital dan kaitannya dengan transformasi digital terhadap peningkatan penjualan pada UMKM Sambell Pelcell Niki Elco Madiun dalam proses peralihan sistem pemasaran dari offline ke online. Penelitian ini menggunakan pendekatan kuantitatif dengan metode eksplanatif Data primer diperoleh melalui distribusi kuesioner kepada 97 responden konsumen yang telah melakukan pembelian selama tahun 2025. Analisis data dilakukan dengan menggunakan regresi linier berganda melalui program SPSS versi 26. Hasil penelitian menunjukkan bahwa hubungan pemasaran digital dan transformasi digital berpengaruh positif dan signifikan terhadap peningkatan penjualan, baik secara parsial maupun simultan. Variabel pemasaran digital terbukti memiliki pengaruh dominan terhadap peningkatan penjualan dibandingkan dengan hubungan transformasi digital. Temuan ini menyiratkan bahwa optimalisasi strategi pemasaran digital yang disertai dengan hubungan teknologi dan kompetensi digital pelaku bisnis merupakan faktor kunci dalam meningkatkan kinerja penjualan UMKM yang bertransisi ke platform daring.
The Effect of Algorithmic Performance Appraisal on Employee Trust in Digital and Technology-Based Companies Rini Anisyahrini; Winne Wardiani; Azizun Kurnia Ilahi; Anita Asnawi; Mochammad Arfani
Journal of International Multidisciplinary Research Vol. 4 No. 1 (2026): Januari 2026
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1491

Abstract

This study examines how employees perceive and trust Algorithmic Performance Appraisal (APA) in digital-native and technology-driven companies. Adopting Organizational Justice Theory, the Trust in Technology Framework, and Cognitive Appraisal Theory, the research explores both the direct and indirect effects of APA on employee trust, with Perceived Procedural Fairness (PPF) as a mediating variable. The study uses a quantitative, cross-sectional approach, collecting data from 200 employees in technology-based organizations and analyzing the data with Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that APA significantly enhances both procedural fairness and employee trust, with PPF playing a partial mediating role in this relationship. These findings underscore the importance of transparency, procedural legitimacy, and avenues for employee voice in cultivating trust in algorithmic systems. The study’s theoretical contribution lies in its integration of multiple perspectives on trust and fairness within algorithmic HR management. The practical implication calls for the careful design and implementation of APA systems that employees perceive as fair and trustworthy. Future research should investigate these relationships in longitudinal and multi-contextual settings to deepen the understanding of trust dynamics in evolving AI-mediated work environments.
Co-Authors Andry Herawati Anita Asnawi Azizun Kurnia Ilahi Dedi Setyawan Dhini Ardianti Garry Brumadyadisty Rini Anisyahrini Sarwani Siska Armawati Sufa Supriyanto Victor Maruli Tua L Tobing