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All Journal Journal of International Multidisciplinary Research International Journal of Business and Quality Research Journal of Ekonomics, Finance, and Management Studies
Mochammad Arfani
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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When Words Become Weapons: Volunteer Communication Tactics to Combat Drugs at The Grassroots Victor Maruli Tua L Tobing; Anita Asnawi; Mochammad Arfani; Garry Brumadyadisty; Dedi Setyawan; Siska Armawati Sufa
Journal of International Multidisciplinary Research Vol. 3 No. 7 (2025): Juli 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1321

Abstract

This study investigates the communicative practices of youth volunteers involved in Surabaya’s Kelurahan Bersinar anti-drug initiative, highlighting the role of grassroots messaging in shaping public health discourse. Grounded in framing theory, narrative theory, and social capital theory, the research explores how volunteers construct persuasive anti-drug messages through culturally rooted storytelling, emotional framing, and symbolic communication. Using a qualitative case study approach, data were gathered through interviews, focus groups, observations, and campaign materials with 18 youth volunteers. The findings reveal that volunteers effectively used personal experiences and local narratives to foster trust and collective identity, transforming individual challenges into shared stories of hope and resistance. Emotional strategies, such as gain-framed and fear-based appeals, were deliberately crafted to trigger empathy and promote behavioral change. Volunteers also capitalized on their deep integration within community networks to enhance message credibility and reach, cultivating both bonding and bridging social capital. The study challenges top-down approaches in health campaigns, illustrating the power of peer-led, culturally resonant communication. It contributes a layered communication model for grassroots health advocacy and underscores the transformative impact of narrative-driven volunteer engagement. The study recommends integrating cultural framing in training programs and exploring digital channels to scale grassroots messaging in future research.
Marketing Marketing Optimization of Sambel Pecel Niki Eco Madiun in the Digital Era: A Study of the Transition from Offline to Online Sales Supriyanto; Sarwani; Andry Herawati; Mochammad Arfani
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2650

Abstract

Transformasi digital telah menjadi elemen penting dalam memperkuat daya saing UMKM dalam era ekonomi berbasis teknologi. Penelitian ini bertujuan untuk mengkaji pengaruh pemasaran digital dan kaitannya dengan transformasi digital terhadap peningkatan penjualan pada UMKM Sambell Pelcell Niki Elco Madiun dalam proses peralihan sistem pemasaran dari offline ke online. Penelitian ini menggunakan pendekatan kuantitatif dengan metode eksplanatif Data primer diperoleh melalui distribusi kuesioner kepada 97 responden konsumen yang telah melakukan pembelian selama tahun 2025. Analisis data dilakukan dengan menggunakan regresi linier berganda melalui program SPSS versi 26. Hasil penelitian menunjukkan bahwa hubungan pemasaran digital dan transformasi digital berpengaruh positif dan signifikan terhadap peningkatan penjualan, baik secara parsial maupun simultan. Variabel pemasaran digital terbukti memiliki pengaruh dominan terhadap peningkatan penjualan dibandingkan dengan hubungan transformasi digital. Temuan ini menyiratkan bahwa optimalisasi strategi pemasaran digital yang disertai dengan hubungan teknologi dan kompetensi digital pelaku bisnis merupakan faktor kunci dalam meningkatkan kinerja penjualan UMKM yang bertransisi ke platform daring.
Pengaruh Work-life balance, Motivasi, Self-efficacy, dan Kompensasi terhadap Kepuasan Kerja pada Generasi Z di Kota Surabaya Nasrul Dani; Anita Asnawi; Mochammad Arfani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.5924

Abstract

This study aims to evaluate the influence of motivation, work-life balance, self-efficacy, and compensation on the job satisfaction of Generation Z in Surabaya. Using a quantitative descriptive method, this study utilizes primary data obtained through questionnaires to analyze the relationship between variables. The 100 respondents were dominated by men with high school/vocational education, most of whom worked in the private sector, with fields of work that matched their skills. The results of the partial influence test showed that each of the motivation, self-efficacy, and compensation factors had a significant and positive influence on job satisfaction, indicating these factors play important roles in creating job satisfaction in Generation Z in Surabaya. Meanwhile, the compensation factor is responded to as the main factor in realizing job satisfaction. In contrast, work-life balance did not have a significant effect, indicating that respondents considered that they had not found a balance in managing their time between life and work, so their job satisfaction could not be realized based on the factors that set the time balance. On the other hand, simultaneously, these four variables have a significant influence on job satisfaction.
Co-Authors Andry Herawati Anita Asnawi Anita Asnawi Dedi Setyawan Garry Brumadyadisty Nasrul Dani Sarwani Siska Armawati Sufa Supriyanto Victor Maruli Tua L Tobing