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All Journal International Journal of Management Science and Information Technology (IJMSIT) eCo-Fin
Sumardi Sumardi
Universitas Tangerang Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Motivasi Kerja dan Kompensasi Terhadap Kinerja Karyawan Pada PT. Selalu Sukses Prima Tangerang Laelatus Sopiah; Sumardi Sumardi; Jaka Slameta
eCo-Fin Vol. 4 No. 3 (2022): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v4i3.2724

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan kompensasi terhadap kinerja karyawan pada PT. Selalu Sukses Prima Tangerang. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei dan analisis regresi linear berganda. Sampel dalam penelitian ini berjumlah 70 orang karyawan yang diambil secara sensus. Hasil uji validitas dan reliabilitas menunjukkan bahwa seluruh instrumen penelitian memenuhi syarat kelayakan. Berdasarkan uji parsial (t test), variabel motivasi kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan (t hitung = 4,916; sig. = 0,000), begitu pula variabel kompensasi (t hitung = 2,513; sig. = 0,014). Uji simultan (F test) juga menunjukkan bahwa keduanya secara bersama-sama berpengaruh signifikan terhadap kinerja (F hitung = 12,237; sig. = 0,000). Namun, dalam model regresi berganda, hanya motivasi kerja yang terbukti signifikan secara dominan. Nilai koefisien determinasi (R²) sebesar 0,268 menunjukkan bahwa 26% variasi kinerja karyawan dapat dijelaskan oleh motivasi dan kompensasi, sementara sisanya dipengaruhi oleh faktor lain seperti lingkungan kerja. Implikasi manajerial menekankan pentingnya optimalisasi motivasi intrinsik serta evaluasi sistem kompensasi sebagai strategi peningkatan kinerja.
International Market Development Strategy in Companies Slamet Riyanto; Satrio Sudarso; Sumardi Sumardi
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2682

Abstract

In the era of globalization, international market development is an important strategy for companies that want to expand their business reach and increase their competitiveness in the global market. This article discusses various strategies that companies can implement in developing international markets, from market research to technological innovation. Comprehensive market research, SWOT analysis, and a deep understanding of local consumer preferences are crucial first steps. In addition, customization of products and services, strategic alliances with local companies, and segmented marketing strategies are key elements in ensuring success in international markets. Compliance with trade regulations and policies is also very important to avoid legal problems and ensure smooth business operations. Through a proactive approach and investment in training and technology, companies can overcome legal and operational obstacles, strengthen their reputation, and achieve sustainable growth in the global marketplace.
The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables Sutomo Sutomo; Sumardi Sumardi; Lesna Purnawan; Unes Juhaeni
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.5651

Abstract

The development of social media has significantly influenced the way companies establish relationships with their consumers, In an increasingly competitive environment, marketing strategies that involve direct interaction through digital platforms are becoming more crucial for building brand loyalty. This study aims to understand how promotional activities through social media can strengthen consumer loyalty, by considering brand trust and perceptions of brand value as mediating factors that connect these elements. After the raw data had been collected and analyzed through a process that included picking out active Instagram users, we selected those who have followed skincare brand accounts and bought products right after exposure to promotional information. Utilizing SmartPLS software for Structural Equation Modeling, it was found that the quality of a message, visual impact and social interaction represent the three factors which have great influence on whether trust is established or else there will be positive or negative evaluation for your brand. Trust, which builds up from good experiences and consistent communication, as it turns out leads to emotional connections. With these connections in place, it becomes easier to stick around and harder to leave--for repeated generic preferences over time. Also, perceptions of product value and quality serve as reinforcing factors in shaping repeat purchase decisions. The research findings suggest that successful marketing strategies can not only be based on the frequency of social media appearances, but should instead see how relationships are actively and authentically fostered. Enterprises that keep up two-way communication and give consistent experiences will have a better chance for higher customer loyalty. These findings lay a necessary groundwork for business practitioners to design digital approaches less reliant on random solitude and more enabled through social relationships.
Internal Audit Strategies in Strengthening Corporate Governance: A Risk Management and Compliance Analysis Sumardi Sumardi; Fredy Arios Tiblola; Anto Purwadi
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6545

Abstract

This study aims to analyze the role of internal audit in strengthening corporate governance. This study focuses on the risk management and compliance aspects of an organization's ability to comply with accepted standards, laws, and regulations, especially in this era of digital transformation. Internal audit plays a crucial role in reviewing the suitability of internal control systems, risk management, and compliance. The application of technology in internal audit has enabled increased risk detection efficiency while ensuring better compliance. This study uses a comparative approach, comparing companies that have switched to digital technology systems for internal audit with companies that still use traditional methods. Data collection comes from interviews, surveys, and document analysis of 200 respondents (internal auditors, audit committee members, and senior managers) in 50 companies. Newly introduced digital technologies in internal audit have been shown to strengthen risk management and compliance, thereby improving overall corporate governance. Organizations with strong governance structures, having more independent directors and more effective audit committees, tend to be more successful in risk management. The study also found that clear policies on internal control play a very important role in improving compliance. However, issues such as unreliable investment costs, complete system integration, and resistance from top management remain barriers to implementing digital technologies in internal audit.
Co-Authors Anto Purwadi Fredy Arios Tiblola Jaka Slameta Laelatus Sopiah Lesna Purnawan Satrio Sudarso Slamet Riyanto Sutomo Sutomo Unes Juhaeni