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Journal : Mount Hope Global Economic Journal

PENGARUH KEPUTUSAN KONSUMEN DALAM MEMBELI RUMAH DITINJAU DARI HARGA, LOKASI DAN PENDAPATAN Wijiastuti, Retno Dewi; Mas Bria, Yohanes Helfianus
Mount Hope Economic Global Journal Vol. 1 No. 3 (2023)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v1i3.158

Abstract

The high level of population density causes the need for residential houses to also increase. The aim of this research is to find out what factors influence consumers decisions in buying a house, in terms of price, location and income. This research uses primary data by distributing questionnaires to 90 people who have bought a house at KPR Putra Resident Malibela, Sorong City. This research uses multiple linear regression analysis with the SPSS version 20 application program. Meanwhile, the approach used in this research is quantitative and correlation methods. The results of the research show that price, location and income partiallyinfluence consumer decisions in buying a house. It is hoped that this research can become a basic reference or consideration for housing developers in determining the right marketing strategy or business strategy so that it can meet the needs, tastes and desires of consumers.
PENGARUH PERSEPSI KEMUDAHAN DAN FITUR LAYANAN TERHADAP MINAT PESERTA MENGGUNAKAN APLIKASI MOBILE JKN Retno Dewi Wijiastuti; Eka Nur Fadhilah Febriyanti
Mount Hope Economic Global Journal Vol. 2 No. 2 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i2.409

Abstract

This research aims to determine the influence of perceived convenience and service features on participants' interest in using the Mobile JKN application which is limited to BPJS participants at the Sorong City Health Center. This research uses a quantitative approach with causal methods. The sample required in this research was 120 respondents with a sampling technique using nonprobability sampling and purposive sampling technique as a sample determination technique. The results of this research show that perceived convenience influences interest in using the Mobile JKN application with a tcount of 9.426 > ttable 1.980 and a significance value of 0.000, service features influence interest in using the Mobile JKN application with a tcount of 9.838 > ttable 1.980 and a significance value of 0.000. Together, perceptions of convenience and service features influence interest in using the Mobile JKN application with the result Fcount 65.535 > Ftable 3.07 and a significance value of 0.000.