Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Bussman Journal : Indonesian Journal of Business and Management
Chandra, Advent
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
TIPOLOGI STRATEGI PERENCANAAN SUMBER DAYA MANUSIA DALAM PERUSAHAN GLOBAL DENGAN EMPAT KUADRAN (DEVELOPMENT, EXPANSION, PRODUCTIVITY, DAN REDIRECTION) Chandra, Advent; Haludin, Guntur; Ahmed, Galant Mohandirenza; Fernanda, Muhammad Raihan Rafi; Andhika, Muhammad Feby; Harianja, Tombang Daulat Niro; Herlambang, Dhafa
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.283

Abstract

Globalization has significantly changed the business landscape, forcing companies to face increasingly complex and diverse environments. Human resource management (HRM) becomes crucial in corporate strategy in the context of globalization. This study uses a qualitative method of systematic literature review to explain the typology of global HRM planning strategies with four quadrants (Development, Expansion, Productivity, and Redirection). The use of the Growth Readiness Matrix Approach can help companies manage HRM effectively amidst global market dynamics. Optimal HRM planning plays an important role in improving the quality of HRM, creating value for the company, and achieving competitive advantage in terms of the 4-quadrant strategy (Development, Expansion, Productivity, and Redirection).
Brand Ambassador and Purchase Decisions on Samsung Smartphone among Generation Z Dewi, Cynthia Sari; Chandra, Advent
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 1 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i1.6291

Abstract

This research aims to explore the influence of brand ambassadors on purchase decisions for Samsung smartphones among Generation Z consumers in Indonesia, focusing on brand awareness and brand image as mediating variables. A quantitative approach was employed, targeting consumers in the Jabodetabek area. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS. The study examines the direct and indirect effects of brand ambassadors on purchase decisions through brand awareness and brand image. The results reveal that BTS, as Samsung's brand ambassador, significantly impacts purchase decisions by enhancing brand awareness and strengthening brand image. These findings highlight the ability of BTS to resonate with Gen Z, capturing their attention and building emotional connections with the Samsung brand. This study underscores the importance of aligning brand ambassadors with the target audience’s values, providing actionable insights for engaging Gen Z and driving purchase decisions.
PENGARUH ARTIFICIAL INTELLIGENCE DAN OTOMATISASI TERHADAP KINERJA SDM DI INDUSTRI F&B Chandra, Advent; Prasetio, Teguh; Wirakusuma, Agung; Bawono, Galih Tri; Pratama, Husein Mizar
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Special Issue Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.40074

Abstract

Penelitian ini mengeksplorasi pengaruh Artificial Intelligence (AI) dan otomatisasi terhadap kinerja sumber daya manusia (SDM) di industri makanan dan minuman (Food and Beverage, F&B). Transformasi digital melalui AI dan otomatisasi telah meningkatkan efisiensi operasional, seperti pengurangan waktu dan biaya produksi, optimasi manajemen persediaan, serta peningkatan produktivitas. Selain itu, teknologi ini memungkinkan peran SDM beralih dari tugas repetitif ke aktivitas strategis yang bernilai tinggi, didukung oleh analisis data untuk pengambilan keputusan yang lebih akurat. Namun, integrasi AI dan otomatisasi juga menghadirkan tantangan, termasuk kebutuhan untuk pelatihan ulang (reskilling) guna mengembangkan keterampilan teknis dan soft skills, seperti kreativitas dan komunikasi, yang tidak dapat digantikan oleh teknologi. Studi ini menggunakan pendekatan kualitatif berbasis kajian literatur dengan metode tematik untuk menganalisis data dari berbagai sumber terpercaya. Hasil penelitian menunjukkan bahwa AI dan otomatisasi tidak hanya meningkatkan efisiensi operasional, tetapi juga kualitas layanan pelanggan melalui personalisasi dan konsistensi produk. Meskipun demikian, keberhasilan implementasi teknologi ini sangat bergantung pada strategi manajerial yang inklusif, seperti pelatihan, komunikasi transparan, dan dukungan psikologis bagi karyawan. Dengan demikian, AI dan otomatisasi berperan sebagai alat pendukung inovasi yang memengaruhi kinerja SDM dan daya saing industri F&B.
Co-Authors Ahmed, Galant Mohandirenza Andhika, Muhammad Feby Bawono, Galih Tri Cynthia Sari Dewi Fernanda, Muhammad Raihan Rafi Guntur Haludin Harianja, Tombang Daulat Niro Herlambang, Dhafa Pratama, Husein Mizar Teguh Prasetio Wirakusuma, Agung