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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Paladita, Ida Bagus
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pemasaran Produk Telkomsel yang Efektif Melalui Direct selling Widiyasti, Baiq Dinna; Ririhatuela, Erica Ivana Olivia; Arsana, I Made Mangku; Paladita, Ida Bagus; Ferdian, Ahmad Lutfhi
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4257

Abstract

Artikel pengabdian ini disusun sebagai bentuk implementasi hasil analisa team terhadap permasalahan dari PT Telkom, cabang mataram, dimana mereka memiliki produk baru yaitu By U yang baru dipasarkan. Sebagai produk baru, kami memberikan alternatif penjualan direct selling untuk produk ini, karena sebagai produk baru perlu adanya pengenalan dengan pasarnya. Direct selling tidak hanya berperan menjual produk namun sekaligus mengenalkan produk baru secara langsung pada konsumen. Artikel pengabdian disusun dengan menggunakan metode analisa, design, development, implementasi, penilaian/analisa (ADDIE). Hasil artikel ini menyatakan bahwa metode direct selling dapat membantu penjualan produk By U. Sehingga direct selling mampu menjadi salah satu strategi pemasaran yang bisa diterapkan pada Produk Baru di suatu Perusahaan.
Peran Kepuasan Kerja dalam Memediasi Pengaruh Lingkungan Kerja Non Fisik dan Work-Family Conflict terhadap Motivasi Paladita, Ida Bagus; Cahyadi, Irwan; Yuliana, Ika; Faerrosa, Lady; Marlini, Febria Nurmelia
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 3 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i3.1186

Abstract

Employee motivation is essential in maintaining the productivity and performance of healthcare institutions, particularly in nursing services. However, motivation is often influenced by non-physical work environments and work-family conflict. This study aims to examine the effect of non-physical work environment and work-family conflict on motivation, with job satisfaction as a mediating variable. A quantitative associative approach was employed, involving 89 nurses from a public hospital in Lombok. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The results revealed that both non-physical work environment and work-family conflict had a negative and insignificant effect on motivation. However, the non-physical work environment had a positive and significant effect on job satisfaction, while work-family conflict remained insignificant. Furthermore, job satisfaction demonstrated a positive and significant effect on motivation. The mediation analysis confirmed that job satisfaction successfully mediated the relationship between non-physical work environment and motivation but did not mediate the relationship between work-family conflict and motivation. These findings emphasize the central role of job satisfaction in enhancing employee motivation and suggest that creating a supportive non-physical work environment is more impactful than mitigating work-family conflict in the nursing context. This research contributes to organizational behaviour theory and offers practical recommendations for hospital management to improve internal work conditions that foster nurse motivation.
Pemasaran Produk Telkomsel yang Efektif Melalui Direct selling Widiyasti, Baiq Dinna; Ririhatuela, Erica Ivana Olivia; Arsana, I Made Mangku; Paladita, Ida Bagus; Ferdian, Ahmad Lutfhi
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4257

Abstract

Artikel pengabdian ini disusun sebagai bentuk implementasi hasil analisa team terhadap permasalahan dari PT Telkom, cabang mataram, dimana mereka memiliki produk baru yaitu By U yang baru dipasarkan. Sebagai produk baru, kami memberikan alternatif penjualan direct selling untuk produk ini, karena sebagai produk baru perlu adanya pengenalan dengan pasarnya. Direct selling tidak hanya berperan menjual produk namun sekaligus mengenalkan produk baru secara langsung pada konsumen. Artikel pengabdian disusun dengan menggunakan metode analisa, design, development, implementasi, penilaian/analisa (ADDIE). Hasil artikel ini menyatakan bahwa metode direct selling dapat membantu penjualan produk By U. Sehingga direct selling mampu menjadi salah satu strategi pemasaran yang bisa diterapkan pada Produk Baru di suatu Perusahaan.
Co-Authors Arsana, I Made Mangku Baiq Dinna Widiyasti Cahyadi, Irwan Ferdian, Ahmad Lutfhi Josman, Lady Faerrosa Marlini, Febria Nurmelia Ririhatuela, Erica Ivana Olivia Yuliana, Ika