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All Journal Jurnal Ekonomi, Bisnis dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi
Mahardhika, Early Harison
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Economics, Econometrics & Finance Environmental Science

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DASAR-DASAR ILMU PENGETAHUAN TERHADAP STUDY KASUS PLTS PADA PT PABRIK KERTAS TJIWI KIMIA Mahardhika, Early Harison; Damayanti, Vidya; Winarno, Agung
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i10.7403

Abstract

Ilmu pengetahuan merupakan upaya manusia untuk memahami, menjelaskan, dan memprediksi fenomena melalui metode sistematis dan berbasis bukti. Dalam konteks Indonesia, ilmu pengetahuan memainkan peran strategis dalam pengembangan berbagai sektor, termasuk energi terbarukan. Artikel ini membahas konsep dasar ilmu pengetahuan, karakteristik, elemen utama, hingga metode ilmiah, yang kemudian diterapkan pada studi kasus Pembangkit Listrik Tenaga Surya (PLTS) di PT Pabrik Kertas Tjiwi Kimia, Sidoarjo. Dengan kapasitas produksi energi mencapai 5 MW, proyek ini berhasil mengurangi emisi karbon hingga 15.000 ton per tahun. Artikel ini memberikan gambaran komprehensif mengenai penerapan ilmu pengetahuan untuk mendukung keberlanjutan energi di sektor industri.Kata Kunci: Sains, Energi, Industri
Marketing Mix dan Kewirausahaan Devi, Shinta Prasetia; Mahardhika, Early Harison; Rahayu, Wening Patmi; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3139

Abstract

Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business growth. This study highlights how entrepreneurs can optimize marketing elements through product innovation, value-based pricing strategies, the use of digitalization in distribution, as well as social media-based promotion and marketing technology. Additionally, this paper reviews various challenges in the implementation of the marketing mix, such as limited capital, intense competition, and changes in consumer behavior, as well as adaptation strategies through guerrilla marketing, strategic partnerships, and data-driven approaches. The findings in this study indicate that the application of a flexible and innovative marketing mix can enhance business competitiveness and sustainability. By understanding the relationship between the marketing mix and entrepreneurship, entrepreneurs can develop more effective marketing strategies to face the ever-evolving market dynamics.
Co-Authors Agung Winarno Damayanti, Vidya Devi, Shinta Prasetia Wening Patmi Rahayu