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All Journal Jurnal Indonesia Sosial Sains Neraca Manajemen, Akuntansi, dan Ekonomi
Nurlitasari, Anisa
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KEPUTUSAN PEMBELIAN PRODUK TOSTOS DI TINJAU DARI NCT DREAM SEBAGAI BRAND AMBASSADOR Falah, Afifah Dwi; Angel; Goring, Diana Kristati; Nurlitasari, Anisa; Putrianti, Flora Grace
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 8 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i8.9178

Abstract

Penelitian ini bertujuan untuk mengukur sejauh mana brand ambassador NCT Dream memengaruhi keputusan pembelian produk TosTos. Penelitian ini menggunakan pendekatan kuantitatif, dengan alat ukur berupa skala psikologi, yaitu skala keputusan pembelian dan skala brand ambassador. Pengisian skala dilakukan melalui Google Form yang disebarluaskan menggunakan media sosial X/Twitter. Penelitian ini melibatkan 450 subjek yang dipilih menggunakan teknik non-probability sampling, yaitu purposive sampling, dengan kriteria: laki-laki atau perempuan yang pernah melihat atau mendengar iklan TosTos X NCT Dream. Analisis data dilakukan melalui pengukuran validitas, reliabilitas, uji normalitas, uji hipotesis, dan koefisien determinasi. Temuan penelitian mengungkapkan bahwa NCT Dream sebagai brand ambassador memiliki pengaruh signifikan terhadap keputusan pembelian produk TosTos. Hasil uji koefisien determinasi menunjukkan bahwa brand ambassador memberi sumbangan terhadap keputusan pembelian sebesar 26,2%. Sisanya 73,8% sumbangan dari variabel lain.
Analysis of the Quality of Human Resources in Providing Public Services at the Nendali Village Office, Jayapura Regency Randongkir, Lidia Vega; Nurlitasari, Anisa; Koto, Mita; Supriyatno, Budi; Hakim, Azis
Jurnal Indonesia Sosial Sains Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i1.1536

Abstract

This research aims to know, describe, and analyze the quality of human resources in the Nendali Village Office, East Sentani District, Jayapura. In this study, the researcher uses the Human Resource Quality Theory that has been adjusted and modified to meet the needs of the research. The researcher applies a qualitative approach because the object of this research involves the activities or actions of individuals or several office officers in carrying out their duties as public servants. Qualitative research methods are used to study the condition of objects naturally, in contrast to experiments, where the researcher plays the role of the main instrument. The data collection technique is carried out through triangulation (method combination), data analysis is inductive/qualitative, and the research results focus on interpretation. Based on the analysis of theories and findings in the field, it can be concluded that the quality of human resources at the Nendali Village Office, East Sentani District, has not fully met the expectations of the community, so improvements are still needed in the future.
Analysis of the Quality of Human Resources in Providing Public Services at the Nendali Village Office, Jayapura Regency Randongkir, Lidia Vega; Nurlitasari, Anisa; Koto, Mita; Supriyatno, Budi; Hakim, Azis
Jurnal Indonesia Sosial Sains Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i1.1536

Abstract

This research aims to know, describe, and analyze the quality of human resources in the Nendali Village Office, East Sentani District, Jayapura. In this study, the researcher uses the Human Resource Quality Theory that has been adjusted and modified to meet the needs of the research. The researcher applies a qualitative approach because the object of this research involves the activities or actions of individuals or several office officers in carrying out their duties as public servants. Qualitative research methods are used to study the condition of objects naturally, in contrast to experiments, where the researcher plays the role of the main instrument. The data collection technique is carried out through triangulation (method combination), data analysis is inductive/qualitative, and the research results focus on interpretation. Based on the analysis of theories and findings in the field, it can be concluded that the quality of human resources at the Nendali Village Office, East Sentani District, has not fully met the expectations of the community, so improvements are still needed in the future.
Strategic Management of the Ministry of Social Affairs in Promoting Self-Reliance and Prosperity Among Beneficiary Families of the Family Hope Program Kusumaningrum, Risna; Nurlitasari, Anisa; Supriyatno, Budi; Hakim, Azis; Haposan, Christian
Jurnal Indonesia Sosial Sains Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i12.1551

Abstract

The Family Hope Program (PKH) is a conditional cash transfer initiative in Indonesia aimed at reducing poverty and improving access to education, health, and welfare services among Beneficiary Families (KPM). Despite its success, ensuring that KPM achieve independence and prosperity remains a key challenge. This study examines the strategic management practices of the Ministry of Social Affairs in promoting self-reliance among KPM. Using a qualitative descriptive approach, data were collected through literature and documentation studies. The analysis focused on the Ministry's planning, implementation, and evaluation processes, alongside the integration of the PENA (Nusantara Economic Hero) empowerment program. Findings reveal that the Ministry employs strategic management from data collection and program distribution to monitoring and evaluation. The PENA program, targeting entrepreneurial development, has enhanced the capacity of KPM to achieve economic independence. However, gaps in resource accessibility and program coverage persist. The study concludes that while strategic management significantly contributes to the effectiveness of PKH, expanding empowerment initiatives and fostering inter-agency collaboration are crucial for achieving broader impacts. Recommendations include extending the PENA program and conducting comprehensive evaluations to guide future policy enhancements.
Co-Authors Angel Azis Hakim Budi Supriyatno Falah, Afifah Dwi Flora Grace Putrianti Goring, Diana Kristati Haposan, Christian Koto, Mita Kusumaningrum, Risna Randongkir, Lidia Vega