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All Journal Jurnal Politik dan Pemerintahan Daerah Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik
Pramessella, Mega Arinda
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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STRATEGI KOMUNIKASI POLITIK: PROGRAM DESAK ANIES UNTUK MENINGKATKAN PARTISIPASI GENERASI MUDA DALAM PEMILIHAN PRESIDEN 2024 Dewi, Tias Rahma; Ramadhani, Najwa Adhwa; Misbah, Revalyza Revalyza; Pramessella, Mega Arinda; Khalif, Syahdan Raga; Aji, Muhammad Prakoso
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 7, No 3 (2024): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v7i3.58348

Abstract

Komunikasi politik adalah proses penyampaian pesan kepada audiens dengan tujuan mempengaruhi opini dan pengambilan keputusan dalam proses politik. Desak Anies merupakan salah satu program kampanye sekaligus menjadi strategi komunikasi politik oleh calon presiden Anies Baswedan yang dibentuk oleh gerakan anak muda yaitu Ubah Bareng. Program Desak Anies yang dilakukan oleh Anies Baswedan ini sebagai pendekatan interaktif yang melibatkan dialog langsung dengan masyarakat dan generasi muda untuk mendengarkan aspirasi dan menjawab segala permasalahan yang ada di masyarakat. Generasi muda menjadi fokus pada penelitian ini karena generasi muda dinilai mempunyai potensi besar dalam menentukan arah politik masa depan bangsa Indonesia. Penelitian ini menggunakan metode kualitatif deskriptif, dengan melakukan pengumpulan data melalui teknik wawancara langsung dan studi pustaka. Hasil penelitian menunjukkan bahwa program Desak Anies sebagai strategi komunikasi politik Anies berhasil menarik minat generasi muda untuk berpartisipasi aktif dan terlibat dalam proses pengambilan keputusan politik dengan melalui modifikasi acara dengan kesan yang santai namun serius. Penelitian ini menunjukkan bahwa program Desak Anies dapat meningkatkan keterlibatan generasi muda dalam politik, serta menjadikan konsep Desak Anies sebagai patron dan budaya baru dalam strategi komunikasi politik di masa mendatang.  Political communication is the process of conveying messages to an audience to influence opinions and decision-making in the political process. Desak Anies is one of the campaign programs and also a political communication strategy by presidential candidate Anies Baswedan, formed by the youth movement called Ubah Bareng. The Desak Anies program conducted by Anies Baswedan serves as an interactive approach that involves direct dialogue with the community and the younger generation to listen to aspirations and address all the issues present in society. The youth generation is the focus of this research because they are considered to have great potential in determining the political direction of Indonesia's future. This research uses a descriptive qualitative method, collecting data through direct interviews and literature studies. The research results show that the Desak Anies program, as a political communication strategy for Anies, successfully attracted the interest of the younger generation to actively participate and engage in the political decision-making process by modifying the events to have a relaxed yet serious impression. This research shows that the Desak Anies program can increase youth engagement in politics, as well as establish the Desak Anies concept as a new patron and culture in future political communication strategies.
Analisis Pemilihan Cak Lontong sebagai Ketua Tim Sukses Pramono Anung - Rano Karno dalam Pilkada DKI Jakarta 2024 Misbah, Revalyza; Pramessella, Mega Arinda; Salma, Zahra Hanifah; Prastin, Ismoyo Sekar; Dewi, Tias Rahma; Ghofur, Abdul
Jurnal Politik dan Pemerintahan Daerah Vol 7, No 1 (2025): Juni
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jppd.v7i1.221

Abstract

The aim of this study is to examine the political strategy of the Indonesian Democratic Party of Struggle (PDI Perjuangan) in the 2024 Jakarta gubernatorial election (Pilkada DKI Jakarta) through the appointment of Cak Lontong as the campaign manager for the Pramono Anung – Rano Karno ticket. This research analyzes the selection of Cak Lontong, a public figure with an entertainment background, as part of a political campaign strategy. His appointment is particularly interesting to study as it reflects the phenomenon of celebrity involvement in electoral contests in Indonesia, especially in urban areas such as Jakarta. This study adopts a qualitative approach to gain an in-depth understanding of the strategic considerations behind PDI Perjuangan’s choice of Cak Lontong, as well as his role in shaping an inclusive, communicative, and community-oriented campaign image. The findings indicate that Cak Lontong’s selection was not solely based on his popularity as a comedian, but also influenced by other factors such as integrity, political communication skills, and educational background. With these various considerations, his appointment as campaign manager successfully created a campaign atmosphere that was relaxed yet meaningful, bridging the party’s political messages through a lighthearted and educational delivery style. This strategy reflects PDI Perjuangan’s adaptation to the political dynamics of urban areas, which require a more communicative approach while still maintaining leadership quality. This research shows that the combination of popularity and competence can enhance a political party’s competitiveness without compromising the substance of its political message. Therefore, this study recommends that similar strategies be considered by other political parties to engage voters more effectively.
Co-Authors Abdul Ghofur Aji, Muhammad Prakoso Dewi, Tias Rahma Khalif, Syahdan Raga Misbah, Revalyza Misbah, Revalyza Revalyza Prastin, Ismoyo Sekar Ramadhani, Najwa Adhwa Salma, Zahra Hanifah