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All Journal Outline Journal of Management and Accounting Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Leo Kendrew
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Product Quality and Service Quality on Customer Loyalty at PT. Industri Karet Deli Nakata, Eko; Clara; Andi; Wilson, Vanness; kosasih, Denny; Leo Kendrew
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): Edisi December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.144

Abstract

In the current era, along with the development of the times, transportation has become a tool that functions to transport goods and make it easier for people. In addition, transportation has a very important role in growing the pace of the economy in a country, therefore transportation is the most important element in the development of a country. In transportation there is an important part called a tire, one of the companies that produce tires is PT. Industri Karet Deli in this study analyzes the effect of product quality and service quality on customer loyalty, where PT. Industri Karet Deli is a company engaged in the purchase of raw rubber and processing this rubber into inner and outer tires for vehicles
Perbandingan Kepuasan Pelanggan Terhadap 3 Brand Minuman Kekinian di Medan Erickho Chandra; Ester Fanny Nagatan; Fendy Wangsa; Leo Kendrew; Valencia Taifanny
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.889

Abstract

The main objective of this study was to determine the satisfaction comparison between 3 contemporary beverage brands in Medan. This research falls into the category of quantitative research. The study population consisted of consumers of the contemporary beverage brands TOMORO, KOPI KENANGAN and STARBUCKS in Medan city, and a sample of 30 respondents was selected using the simple random sampling method. Data collection was carried out using a questionnaire via google form.  From the analysis, it was found that the KOPI KENANGAN beverage brand has a higher level of satisfaction compared to the TOMORO and STARBUCKS beverage brands. This is due to affordable prices, large product variations and good product quality.
The Influence of Product Quality and Service Quality on Customer Loyalty at PT. Industri Karet Deli Nakata, Eko; Clara; Andi; Wilson, Vanness; kosasih, Denny; Leo Kendrew
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.144

Abstract

In the current era, along with the development of the times, transportation has become a tool that functions to transport goods and make it easier for people. In addition, transportation has a very important role in growing the pace of the economy in a country, therefore transportation is the most important element in the development of a country. In transportation there is an important part called a tire, one of the companies that produce tires is PT. Industri Karet Deli in this study analyzes the effect of product quality and service quality on customer loyalty, where PT. Industri Karet Deli is a company engaged in the purchase of raw rubber and processing this rubber into inner and outer tires for vehicles
Co-Authors Andi Andi Clara Erickho Chandra Ester Fanny Nagatan Fendy Wangsa Kosasih, Denny Nakata, Eko Valencia Taifanny Wilson, Vanness