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All Journal Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Outline Journal of Management and Accounting Outline Journal of Economic Studies
Andi
Universitas Battuta
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The Influence of Product Quality and Service Quality on Customer Loyalty at PT. Industri Karet Deli Nakata, Eko; Clara; Andi; Wilson, Vanness; kosasih, Denny; Leo Kendrew
Outline Journal of Management and Accounting Vol. 3 No. 2 (2024): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.144

Abstract

In the current era, along with the development of the times, transportation has become a tool that functions to transport goods and make it easier for people. In addition, transportation has a very important role in growing the pace of the economy in a country, therefore transportation is the most important element in the development of a country. In transportation there is an important part called a tire, one of the companies that produce tires is PT. Industri Karet Deli in this study analyzes the effect of product quality and service quality on customer loyalty, where PT. Industri Karet Deli is a company engaged in the purchase of raw rubber and processing this rubber into inner and outer tires for vehicles
Pemasaran Produk Inovatif Daur Ulang dengan Konsep Green Branding di Kalangan Milenial Muis, Muhammad; Zaitun, Zaitun; Zebar, A; Tommy Maulidyanto, Muhammad; Andi, Andi; Sugianto, Sugianto
ABDIMASKU : Jurnal Pengabdian Masyarakat UTND Vol 4 No 2 (2025): Edisi Juli 2025 - Desember 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jpmtnd.v4i2.1823

Abstract

The purpose of this community service activity is to empower partners in building an environmentally friendly brand image (green branding) to enhance the competitiveness of their products in a market increasingly aware of sustainability issues. This community service activity was carried out using a participatory and collaborative approach, actively involving partners from the planning stage to evaluation. The partners in this activity are micro-entrepreneurs or communities of recycled product artisans who have potential but still face limitations in marketing strategies, particularly in attracting young consumers such as millennials. This community service activity successfully enhanced the understanding and skills of participants, especially millennials, in utilizing green branding strategies as a marketing approach for recycled products. Participants not only gained conceptual knowledge about the importance of sustainability in business but also implemented it through hands-on practice in product creation and educational digital campaigns. The improvement in understanding from pre-test to post-test, as well as the achievement of targets in social media use, demonstrates the success of the training methods applied. In addition to individual improvement, this activity also encouraged the formation of new business groups that market environmentally friendly products online. This activity successfully enhanced the understanding and skills of participants, particularly millennials, in leveraging green branding strategies as a tool for marketing recycled products. The results of the training, reflected in the improvement of understanding through pre-test and post-test scores, as well as the achievement of targets in social media use, indicate the effectiveness of the applied methods
Contribution of Demographic Bonus and HDI to Regional Economic Growth: North Sumatra Perspective Bambang Sutejo; Henny Purnawa Dewi; Andi; Muhammad Yusuf
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/tcvgkp21

Abstract

In Indonesia, economic growth can be encouraged through the demographic bonus. Therefore, this research aims to explore the influence of the demographic bonus (labor force and human development index) on the economic growth of North Sumatra. The research method used is quantitative research. The data used in this research is secondary data obtained from the Central Statistics Agency of North Sumatra Province 2001-2021. Data testing in this study was carried out using eviews-10.The research results show: 1) In the short term, the Labor Force variable has a negative and insignificant relationship with the rate of economic growth in North Sumatra Province in 2001-2021. 2) In the long term, the labor force variable has a positive and insignificant effect on the rate of economic growth in North Sumatra Province in 2001-2021. 3) In the short term, the HDI variable has a negative and insignificant relationship with the rate of economic growth in North Sumatra Province in 2001-2021. 40 In the long term, the HDI variable has a positive and insignificant effect on the rate of economic growth in North Sumatra Province in 2001-2021.
The Influence of Microeconomic-Based Pricing on Marketing Strategy and Consumer Behavior in a Perfectly Competitive Market Andi; Muammar Rinaldi; Muhammad Aldo
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/fg58wn03

Abstract

Pricing is a crucial aspect of microeconomics that has broad implications for marketing strategies and consumer behavior, particularly in a perfectly competitive market structure. This study aims to analyze the influence of microeconomic-based pricing principles on marketing strategies and consumer behavior in a market characterized by multiple sellers, homogeneous products, and transparent pricing information. The research method used is a quantitative approach with multiple linear regression analysis techniques. The sample in this study consisted of 150 respondents, consisting of business actors and consumers in homogeneous goods sectors, such as food commodities and basic necessities. The analysis results show that pricing has a significant effect on marketing strategies and consumer behavior, both partially and simultaneously. Marketing strategy also acts as a mediating variable that strengthens the relationship between price and consumer behavior. The coefficient of determination value of 53.4% indicates that the independent variables in this study are able to explain more than half of the variation in consumer behavior. This finding emphasizes the importance of price as an economic signal in a perfectly competitive market and the need for integration between price efficiency and marketing strategy to maintain a competitive position. This study provides a practical contribution to business actors in formulating pricing policies that are responsive to market dynamics and oriented towards consumer preferences.
Co-Authors Bambang Sutejo Clara Henny Purnawa Dewi Kosasih, Denny Leo Kendrew Muammar Rinaldi Muhammad Aldo Muhammad Yusuf Muis, Muhammad Nakata, Eko Sugianto Sugianto Tommy Maulidyanto, Muhammad Wilson, Vanness Zaitun Zaitun Zebar, A