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All Journal Jurnal Manajemen dan Bisnis Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ekonomi, Akuntansi dan Perpajakan Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Jurnal Ekonomi Bisnis dan Kewirausahaan
Muhammad Firliadi Noor Salim
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analisis Aspek Pemasaran, Aspek SDM dan Aspek Lingkungan Industri Material Bangunan CV. Istana Batako Kecamatan Kandangan Decy Selvina; Hayati, Hayati; Siti Norkhaliza; Sabrina Kaisya Putri; Muhammad Firliadi Noor Salim
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i4.3581

Abstract

This study aims to explore the feasibility of CV. Istana Batako by conducting an in-depth analysis of marketing, human resources (HR), production processes, and environmental aspects. CV. Istana Batako, specializing in building materials such as paving and bricks, has been operating since 2012 in Kandangan. In terms of marketing, this research identifies locally focused promotional strategies, strategic product distribution, and a customer base dominated by government and residential sectors. For HR, the company empowers approximately 40 local employees through a piece-rate payroll system, fostering social ties with the surrounding community. The production process combines modern machinery and manual techniques to produce high-quality products adhering to K250 standards, supported by laboratory testing. From an environmental perspective, the company demonstrates a commitment to sustainability through the use of local raw materials and responsible waste management. The findings reveal that the synergy between personal marketing, effective HR management, efficient production, and environmental awareness is key to the company’s success and competitiveness. This study recommends expanding digital marketing strategies, modernizing production tools, and enhancing environmental management systems to achieve better business sustainability.
ANALISIS ASPEK LINGKUNGAN, SUMBER DAYA MANUSIA, PEMASARAN PABRIK KARET PT. DARMA KALIMANTAN JAYA Ismatul Aula; Ananda Rizki Aulia; Rina Widayanti; Mita Ananda; Muhammad Firliadi Noor Salim
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 6 (2024): Desember : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/3sf7pr68

Abstract

This study aims to assess the performance of a rubber factory that has implemented good and environmentally friendly production practices. However, the factory faces serious challenges related to the uncertainty of raw material supply. In this study, we used a qualitative approach, collecting data through in-depth interviews with the deputy factory manager and direct observation of the ongoing operational processes. The results of the study indicate that the rubber factory has met the established environmental standards. Waste management is carried out in accordance with applicable regulations, thus making a positive contribution to environmental sustainability. However, the factory experiences difficulties in procuring raw materials due to price fluctuations and the impact of climate change, which in turn affects production capacity and marketing planning. The factory management has attempted to overcome these challenges by establishing strategic partnerships with local farmers and diversifying raw material sources. Recommendations from this study emphasize the importance of risk mitigation strategies related to raw material price fluctuations and increasing cooperation with various parties to ensure sustainable supply.
Studi Kelayakan Bisnis, Aspek Pemasaran, Aspek Sumber Daya Manusia dan Aspek Lingkungan pada Pabrik Air Minum Bersih (PT. Bumi Daha Sejahtera) Tiara Nahda Wati; Maulida Rahma; Siti Napisah; Beneta Salwa Salsabela; Muhammad Firliadi Noor Salim
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 1 No. 4 (2024): Desember : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v1i4.667

Abstract

Clean drinking water is a basic necessity with increasing demand due to population growth and rising health awareness. This study aims to evaluate the business feasibility of PT. Bumi Daha Sejahtera in producing clean drinking water, focusing on three key aspects: marketing, human resources (HR), and environmental impact. The research employs a descriptive qualitative method, collecting data through interviews, observations, and document analysis. The findings reveal a significant market potential for drinking water in the company’s operational area with moderate competition levels. In terms of HR, the local workforce is sufficiently available and can enhance their competencies through training programs. From an environmental perspective, the company can minimize negative impacts by adopting eco-friendly technologies and complying with regulatory standards. The study concludes that PT. Bumi Daha Sejahtera’s business is feasible, provided that these aspects are managed sustainably. The implications of this research highlight the importance of implementing effective marketing strategies, continuous employee training, and proper environmental management to ensure business sustainability.
Analisis Usaha pada Keripik Singkong Raihanah di Kabupaten Hulu Sungai Selatan, Kalimantan Selatan Ditinjau dari Aspek Pemasaran, Teknis dan Operasional Rahmidilla; Saida Ramlah; Siti Maisyarah; Faizah; Muhammad Firliadi Noor Salim
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2863

Abstract

Usaha Mikro, Kecil, dan Menengah seperti bisnis keripik singkong, memiliki peran signifikan dalam perekonomian Indonesia. Namun, banyak Usaha Mikro, Kecil, dan Menengah menghadapi tantangan dalam mengidentifikasi faktor keberhasilan potensial dan mengembangkan strategi untuk tetap kompetitif di pasar. Penelitian ini bertujuan untuk menganalisis usaha keripik singkong "Raihanah" dari aspek pemasaran, teknis, dan operasional. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus melalui wawancara mendalam. Hasil penelitian menunjukkan bahwa bisnis ini memiliki potensi keberlanjutan yang tinggi, didukung oleh pengelolaan produk yang efektif, diversifikasi produk, dan efisiensi operasional. Namun, tantangan seperti fluktuasi harga bahan baku dan ketergantungan pada musim panen menjadi hambatan yang perlu diatasi. Strategi mitigasi berupa pengelolaan stok bahan baku dan pengembangan pemasaran digital telah diidentifikasi sebagai solusi utama. Dengan penerapan manajemen risiko dan optimalisasi strategi pemasaran, bisnis ini menunjukkan prospek cerah untuk tumbuh dan berkontribusi pada pengembangan sektor Usaha Mikro, Kecil, dan Menengah.    
Kelayakan Bisnis Penggilingan Padi Minhajul Abidin Desa Telaga Bidadari, Hulu Sungai Selatan Annisa Annisa; Norbaiti Norbaiti; Walinasifa Walinasifa; Norkhadizah Makkiah; Muhammad Firliadi Noor Salim
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3478

Abstract

Agriculture serves as a primary sector of Indonesia's economy, where rice milling management plays a vital role in enhancing post-harvest productivity and supporting food security. This study aims to analyze the management of a rice milling factory in Hulu Sungai Selatan City by examining financial, environmental, human resource (HR), and market-marketing aspects. A qualitative method with a case study design was employed, involving in-depth interviews with the factory manager. The findings reveal efficient financial management based on Islamic principles, sustainable waste management practices, HR strategies focused on training and effective communication, and direct marketing strategies that successfully reach local consumers. In conclusion, effective rice milling management enhances operational performance and contributes to the local economy, despite facing challenges in market dynamics and resource limitations.
Analisis Aspek Manajemen dan Aspek Pemasaran Toko Bangunan Ulin Utama Fayziah Aulia Husna; Rahmah Rahmah; Rahma Aulia; Muhammad Firliadi Noor Salim
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 2 No. 1 (2025): Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP) 
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v2i1.764

Abstract

Toko Ulin Utama is a building materials store located in Kandangan Hulu, Hulu Sungai Selatan Regency, South Kalimantan. Along with the development of this region, the demand for building materials continues to increase, in line with the growth of infrastructure and the property sector. This condition makes Toko Ulin Utama one of the key suppliers that plays an important role in supporting development activities in the area. This study focuses on two main aspects: management and marketing. In terms of management, the focus is on how the store manages human resources, organizes its structure, and improves operational efficiency. Meanwhile, in terms of marketing, this research discusses promotion strategies, market segmentation, consumer behavior, and the store's competitiveness in the local market. The data for this research was obtained through direct interviews with the store owner and manager, providing in-depth information about the strengths, weaknesses, opportunities, and challenges faced by the store in its operations. The concept guiding this study is the business feasibility study, which explores various aspects such as market, marketing, and management. The results of this study are expected to provide a clear picture of the operational feasibility of Toko Ulin Utama, while also serving as a guide to developing more effective and sustainable business strategies. With the increasing demand for building materials driven by the development of infrastructure and the property sector in the area, the findings of this study are expected to help the store take advantage of market opportunities and better address existing challenges.
Co-Authors Ananda Rizki Aulia Annisa Annisa Beneta Salwa Salsabela Decy Selvina Faizah Fayziah Aulia Husna Hayati Hayati Ismatul Aula Maulida Rahma Mita Ananda Norbaiti, Norbaiti Norkhadizah Makkiah Rahma Aulia Rahmah Rahmah Rahmidilla Rina Widayanti Sabrina Kaisya Putri Saida Ramlah Siti Maisyarah Siti Napisah Siti Norkhaliza Tiara Nahda Wati Walinasifa Walinasifa