Article Per Year (5 Year)
p-Index From 2020 - 2025
1.152
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Batara Wisnu : Indonesian Journal of Community Services KINERJA : Jurnal Ekonomi dan Bisnis
Santhuso, Agus
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
BUDIDAYA IKAN DAN SAYURAN DALAM SKALA RUMAH TANGGA DI DESA GUNUNG PUTRI BOGOR Santhuso, Agus; Waskito, Meindro; M.Affar, Sunardi Asman
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 1 (2023): Batara Wisnu | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i1.299

Abstract

Limited land for cultivation means that the development of cultivation innovation and technology continues in line with the increasing need for food. Fish cultivation in buckets (Budikdamber) is a potential solution for fisheries cultivation and agriculture on limited land. Besides that, it can increase family food security. The advantage of the Budikdamber system is that it uses water more economically, easy for people to do at home with relatively little capital, easy to maintain, and without chemicals. The combination of catfish and water spinach in one container is the most often and easily cultivation. Optimizing the use of limited land in order to strengthen economic resilience, by strengthening household food security, households seek food from home for daily food consumption, so as to reduce household consumption expenditure without reducing the family's nutritional needs
Pelatihan Prosedur Digitalisasi Pelayanan Kependudukan Pada Kantor Kecamatan Jatisampurna Santhuso, Agus; Kurnia C, Kurnia C; H , Heny; Affar, M; Tiara, Tiara; Khomala Syari, Whindy
Batara Wisnu : Indonesian Journal of Community Services Vol. 2 No. 3 (2022): Batara Wisnu | September - Desember 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v2i3.320

Abstract

Customer Service is the leading front in an institution in providing services to the community. The success and satisfaction provided to the user community is one of the superior values ??of this institution. The State Civil Service Agency (BKN) is a state institution that operates in the field of state personnel management which provides administrative services to civil servants. With the training and counseling attended by 80 administrative staff regarding public speaking / communication in general, creativity and professional training in providing assistance to civil servants who need data, it is hoped that this will help make it easier for employees to provide customer service in the Directorate section. Procurement and Rankings in the State Civil Service Agency.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus pada Klinik Induk Medika Kelurahan Rambutan) lestari, sri; Santhuso, Agus; Sanjoyo, Sanjoyo; Muzaki, Muhammad
Kinerja Vol 7 No 02 (2024): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v7i02.4307

Abstract

Penelitian ini bertujuan untuk Mengetahui Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Klinik Induk Medika. Sampel yang digunakan pada penelitian ini menggunakan rumus Slovin sebanyak 100 responden pasien Klinik Induk Medika. Penelitian ini menggunakan teknik non probability sampling dengan pendekatan purposive sampling. Pengujian pada penelitian ini menggunakan uji validitas uji reliabilitas uji asumsi klasik. Analisis pada penelitian ini menggunakan analisis regresi berganda, analisis korelasi, koefisien determinasi dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa variabel Harga (X1) berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan (Y) ditunjukkan dengan nilai thitung 9.132 > ttabel 1,984 dan nilai signifikan sebesar 0,000 < 0,05. Sedangkan pada variabel Kualitas Pelayanan (X2) berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan (Y) ditunjukkan dengan nilai thitung 8,571 > ttabel 1,984 dan nilai signifikan sebesar 0,000 < 0,05. Nilai koefisien determinasi sebesar 0,581, Hal ini berarti Nilai koefisien determinasi yang mendekati nilai 1 berarti Harga dan Kualitas Pelayanan dengan 58,1% mampu menjelaskan Kepuasan Pelanggan secara baik, sisanya 41,9% dipengaruhi oleh variabel lain yang tidak diteliti.
THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND BRAND AWARENESS ON PURCHASE INTENTION: A STUDY ON MAYBELLINE CONSUMERS Putri, Azzahra Aulia Suhendra; Santhuso, Agus
Kinerja Vol 8 No 01 (2025): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v8i01.4991

Abstract

This study aims to analyze the influence of social media promotion and brand awareness on consumers’ purchase intention of Maybelline cosmetic products in the Pondok Bambu area, East Jakarta. The phenomenon of declining demang for Maybelline products in 2023 serves as an important background for this research, especially amid the widespread use of social media as a promotional tool and the growing competition among cosmetic brands. This research adopts a quantitative approach using a survey methode involving 140 respondents who are consumers of Maybelline products. The data analysis technique used is multiple linear regressione to examine the effect of each independent variable on the dependent variable. The results show that social media promotion has a significant negative effect on purchase intention, while brand awareness has a significant positive effect on consumers’ purchase intention. These findings indicate that through promotion is carried out extensively, if it does not align with audience preferences or is too repetitive, it encourages consumers’ tendency to buy the product. These results are expected to serve as a reference for developing more relevant marketing strategies focused on the quality of promotional content and brand strengthening.
Analysis of Online Customer Reviews and Perceived Price in Creating Purchase Intention Herawati, Heny; Gustina, Dian; Santhuso, Agus; Febrianti, Reni
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2976

Abstract

E-commerce is a website that promotes services or products online. E-commerce in Indonesia, which utilizes internet access, includes sites that offer online stores, a rapidly growing online sales mix. Sophee is one of the most popular online shops in Indonesia for purchasing various fashion products and accessories. This study aims to analyze Online Customer Review and Perceived Price in creating Purchase Intention on Elisaberth Products (Case Study on Consumers of Local Fashion Brand Elisaberth in Bandung)”. The sample in this study amounted to 120 respondents. This study uses validity test, reliability test. The analysis in this study uses multiple regression analysis, multiple correlation analysis, coefficient of determination and hypothesis test. The results of the t test show that the Online Customer Review variable (X1) has no significant effect on Purchase Intention (Y) with a calculated t value < t table (-0.813 < 1.98045) and a sig value > a value (0.418 > 0.05) and Price Perception (X2) has a significant effect on Purchase Intention (Y) with a calculated t value > t table (8.713 > 1.98045) and a sig value < a value (0.000 < 0.05). The correlation value is 0.662 which means it shows a relationship the strong one. The coefficient of determination given by Online Customer Review (X1) and Perceived Price (X2) on Purchase Interest (Y) is 43.8% and the remaining 56.2% is influenced by other factors that were not analyzed.
Analysis of Online Customer Reviews and Perceived Price in Creating Purchase Intention Herawati, Heny; Gustina, Dian; Santhuso, Agus; Febrianti, Reni
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2976

Abstract

E-commerce is a website that promotes services or products online. E-commerce in Indonesia, which utilizes internet access, includes sites that offer online stores, a rapidly growing online sales mix. Sophee is one of the most popular online shops in Indonesia for purchasing various fashion products and accessories. This study aims to analyze Online Customer Review and Perceived Price in creating Purchase Intention on Elisaberth Products (Case Study on Consumers of Local Fashion Brand Elisaberth in Bandung)”. The sample in this study amounted to 120 respondents. This study uses validity test, reliability test. The analysis in this study uses multiple regression analysis, multiple correlation analysis, coefficient of determination and hypothesis test. The results of the t test show that the Online Customer Review variable (X1) has no significant effect on Purchase Intention (Y) with a calculated t value < t table (-0.813 < 1.98045) and a sig value > a value (0.418 > 0.05) and Price Perception (X2) has a significant effect on Purchase Intention (Y) with a calculated t value > t table (8.713 > 1.98045) and a sig value < a value (0.000 < 0.05). The correlation value is 0.662 which means it shows a relationship the strong one. The coefficient of determination given by Online Customer Review (X1) and Perceived Price (X2) on Purchase Interest (Y) is 43.8% and the remaining 56.2% is influenced by other factors that were not analyzed.
Co-Authors Affar, M Dian Gustina, Dian Febrianti, Reni H , Heny Heny Herawati Khomala Syari, Whindy Kurnia C, Kurnia C M.Affar, Sunardi Asman Muzaki, Muhammad Putri, Azzahra Aulia Suhendra Sanjoyo, Sanjoyo Sri Lestari Tiara, Tiara Waskito, Meindro